Each year, the Luum Awards, the international festival that recognizes creative ideas capable of generating a positive impact, brings together agencies, brands, creatives and organizations from different countries for an experience that encompasses actions with a social and/or environmental impact, academic training, and recognition for purpose-driven creatives.
Costa Rica will be the host country for the 2026 Luum Awards.
Inspired by the Costa Rican philosophy of “Pura Vida,” Luum will bring together advertising agencies, brands, international juries, students and communication professionals in November, to demonstrate that creativity can transcend campaigns and become a real tool for social transformation.
As part of this edition, the festival will develop a volunteer program, open to the entire creative community, with the goal of getting creates from different countries to work together with local organizations supporting conservation efforts.
The event will start of November 19, with a restoration and conservation activity in the Barva Volcano National Park. This environmental conservation effort will be held in partnership with ProParques. Then, on November 20, Luum will collaborate with GreenWolf, to help recover the coastal ecosystem of Guacalillo, Bajamar and the Pacific mangroves, a region rich in biodiversity.
Beyond creative recognition, the Luum Awards has consolidated a model in which the advertising industry also generates a tangible impact. Thanks to the participation of agencies from around the world, a portion of the festival’s award rights are reinvested in social and environmental initiatives, allowing the festival to support projects with direct benefits for the host communities.
With this initiative, the Luum Awards invites advertising agencies, brands, social organizations, students and communication professionals to join an edition where creativity translates into action.
The best ideas don’t just transform brands: they can also restore ecosystems, strengthen communities, and inspire a better world.
For more information, visit: aw@luumawards.com | luumawards.com

































































































































































































































































































































