Santiago Losada
Creative Manager | Monks, Colombia
Santiago Losada is an award-winning Creative Director, strategic design leader, and recognized global expert in digital creativity with over a decade of international experience. He currently serves as a Creative Manager at Monks, where he leads large-scale design systems and creative strategy for Fortune-level organizations. Throughout his distinguished career at world-renowned networks like Grey London, McCann, Ogilvy, and Leo Burnett, he has directed high-impact campaigns for multinational brands such as Mercedes-Benz and AB InBev / Corona, earning international recognition for excellence, strategy, and innovation.
A globally trusted authority, Santiago is an Executive Member of the International Academy of Digital Arts and Sciences (IADAS)—making him one of the few Colombians ever appointed to this prestigious institution. His expert judgment is highly sought-after, leading him to serve 15 times as a jury member for elite international festivals including the Webby, Lovie, and New York Festivals. Additionally, he is a published thought leader whose insights on AI, leadership, and emotional intelligence in creativity have reached global audiences across Asia, Europe, and the Americas.
Tiffany Chung
Creative Director | VML, Germany
Tiffany is an award-winning Creative Director at VML with over 16 years of international advertising experience spanning Canada, the UK, France, and Germany. Drawing on her global perspective and skill in multi-channel storytelling—from TV and OOH to digital, social, and experiential—she delivers unified, standout creative campaigns that build stronger brands and create lasting impact. Her portfolio includes local and global brands, like The Coca Cola Company, Amazon, Beiersdorf, Coty, Nike, McDonald’s, and Tropicana.
Ioana Mocanu
Marketing Leader | Nestlé Purina, Adriatic, Bulgaria, Romania
Ioana Mocanu is a marketing leader at Nestlé Purina, shaping brands at the intersection of creativity, culture, and growth across emerging European markets. She believes in the power of ideas to move people and make a difference—championing work that not only drives business impact but also supports animal welfare and celebrates the human–pet bond.
Charly Arias
Chief Creative Officer & Founder | The Prime, Mexico
Charly Arias is a Mexican-based creative strategist and Chief Creative & Strategy Officer at The Prime México, an independent agency recognized for combining creativity, culture and business growth. With more than 15 years of experience across branding, marketing and communications, he has led projects for brands in banking, retail, sports, energy, agriculture and technology throughout Latin America.
His work has been recognized at international festivals including Cannes finalist, Effie, FePI, WINA, Antigua, Volcán and Caribe, and has been featured by Lürzer’s Archive, Adlatina and other industry publications. Carlos is passionate about the intersection of creativity, culture and measurable impact, and believes in ideas capable of moving people and transforming businesses. In addition to his work at Prime, he is the founder of Artbank, a platform dedicated to promoting contemporary art, creative communities and cultural conversations in Mexico and Latin America
Sam Wright
Creative Director | Swordfish Advertising, United Kingdom
With two decades in healthcare advertising under my belt, I love taking heavy, complicated science and turning it into fresh, engaging creative. I creae engaging creative campaigns that actually speak to doctors like the actual human beings they are,I craft work that connects with them on a personal level instead of just reciting clinical data points.
Lucas Santos
Senior Art Director | Africa DDB, Brazil
Lucas Santos is a Senior Art Director at Africa DDB, with over 15 years of experience at leading agencies such as Africa, DPZ, W3Haus, Artplan, FCB, BETC and Publicis. He works on the creation of campaigns, visual platforms and brand narratives, combining concept, craft and strategic thinking to turn ideas into relevant communication.
Alex Prezenszki
Head of Marketing | Sziget Festival, Hungary
Alex Prezenszki is the Head of Marketing at Sziget Festival, where he leads the marketing strategy and brand presence for one of Europe’s biggest music and cultural events. He has over 10 years of experience working across industries like automotive, retail, e-commerce, and FMCG, with a strong focus on building digital-first campaigns that actually connect strategy with execution.
Before joining Sziget, Alex worked as Media Director at Mediator, one of Hungary’s top creative agencies, where he oversaw media and digital strategies for campaigns recognized at prestigious festivals like The Clios, New York Festivals, Epica, Cresta, and ADCE. Beyond his daily work, Alex stays active in the broader marketing community by teaching, speaking at industry events, and serving on international juries.
Raul Terashima
Managing Partner | Don Mostachon, Mexico
Raúl Terashima is Co-Founder, Chief Creative Officer, and Global Creative Leader of Don Mostachón, an award-winning independent creative agency in Mexico, recognized by national rankings and competitions such as WINA, FePi, and LatamPack. He holds a Master’s in Creative Strategy from IED Barcelona and a Bachelor’s in International Marketing from the University of Monterrey.
Raúl has represented Mexico as a jury member at ECHO Latam 2023 and 2025, and serves as a jury member for A’ Design Award & Competition 2024–2025, Effie Mexico Awards 2026, PHNX Awards, and Sansiss Awards 2026, while also participating as Preliminary Jury for MAD STARS Awards. Known for his direct, no-filter mindset and exacting standards, he has worked with Coca-Cola, British American Tobacco, CEMEX, AXA Seguros, Movistar, and Nissin.
Begoña Laviña
Marketing and Fundrasing Director | Save the Children, Mexico
Begoña Lavina is Marketing and Fundraising Director at Save the Children Mexico, with over 20 years of experience in social marketing across Spain and Latin America. She has led high-impact campaigns in positioning and public advocacy, contributing to sustained fundraising growth and national policy change. Her work has been recognized at Cannes Lions, Clio Awards, and other international festivals. In 2024, she was named one of the most influential marketing leaders in Latin America.
Abhishek D Shah
Founder & Managing Director | Be positive 24 Innovation Design, India
Abhishek D Shah, 45, is the Founder & Managing Director of be positive 24 innovation design, one of India’s leading strategy consulting & communication design practices, with clients across the world.
be positive 24 has won over 150 national and international awards for its disruptive work, including winning the ‘Agency of the Year’ multiple times.
Abhishek was recently conferred the “Rising Indian Entrepreneur of The Year” Award in Dubai by Power Brands and the “Real Estate Marketeer of the Year” Award by the Times Realty Group. He was also shortlisted by Agency Reporter Magazine as one of India’s most distinguished advertising and marketing professionals.
Abhishek is also a photographer and ad film maker with over 100 films to his credit. He has acted in award-winning regional and English films. A certified foot reflexologist, Abhishek is the cofounder of Senza, a leading Spa & Salon chain, that is soon to go international.
Abhishek lives in Chennai, India, along with his wife Yogita (who is also his partner at work), mother and pet cat. He loves cinema, music, traveling and lives to earn people. He hopes to make the world a happier place by spreading the “be positive” mantra.
Daniela Barrera
Co-founder | Voox, Ecuador
Ulysse Mouron
Head of Strategy & New Business | McCann, Dakar
I’m Ulysse Mouron, Head of Strategy & New Business at McCann Dakar. My journey has taken me from Paris to Yangon to Dakar, working at the crossroads of brand strategy, creative thinking and 360° communication. I help brands turn business challenges into sharp, culturally relevant ideas that people can actually feel and remember. My work is about connecting insight, creativity and execution to build campaigns that are simple, meaningful and made to move people. I bring together strategy, creativity and cultural understanding to help brands find their voice, sharpen their message and make work that matters.
Willy Padro
General Director | ADN, Spain
He holds a Bachelor’s degree in Journalism, followed by a degree in Advertising and Public Relations, and a Master’s degree in Communication Management.
With more than 15 years of experience in the communications industry, he began his career in advertising as a copywriter and creative at several agencies, working with clients such as ACB, la Caixa, Devorolor, and BBVA. Driven by curiosity and a desire to broaden his expertise, he went on to explore different roles within agencies. After several years as a Project Manager and Account Director, he is currently Managing Director of ADN Com Barcelona, where he focuses on leading the team, strengthening client relationships, and driving the agency’s growth.
Having worked across a variety of industries, for the past 12 years he has specialized in the healthcare sector, leading strategic initiatives, integrated campaigns, events, and cross-functional projects in both online and offline environments for clients including Boehringer Ingelheim, Almirall, Bayer, LETI Pharma, Novartis, argenx, iSalud.com, and the Mobile World Congress (MWC).
He also serves as a guest lecturer at the Universitat Abat Oliba CEU (UAO), where he teaches undergraduate students in the Advertising program.
Elki Hendria
Co-Founder and Chief Strategy & Digital Officer | Moonfolks, Indonesia
Elki Hendria is Co-Founder and Chief Strategy & Digital Officer at Moonfolks, with 18 years of experience leading brand strategy, creativity, and digital transformation across Southeast Asia. He has developed award-winning work for leading brands in FMCG, technology, finance, healthcare, automotive, travel & tourism, and telecommunications.
His work has been honored by Cannes Lions, including a Sustainable Development Goals Lion for Stop Child Marriage, as well as LUUM Awards for Life Music, Campaign Asia, MMA Smarties, MOB-EX, and other international and regional competitions. Elki believes the best creative ideas generate lasting business growth while creating positive cultural and social impact.
Monica Parra
Marketing Manager | Rappi, Colombia
Monica Parra is a Marketing Manager in Rappi. leader with extensive experience driving innovation, brand growth, and customer-centric strategies across Latin America and international markets. She has held leadership roles at Rappi and worked with globally recognized agencies such as BBDO, leading multidisciplinary teams and integrating creativity, technology, and data to deliver measurable business impact. Her international experience across Latin America, India, Barcelona, and Miami has given her a global perspective on digital transformation, consumer behavior, and sustainable growth.
In addition to her corporate career, Monica is a postgraduate professor, speaker, executive coach, international awards juror, and mentor committed to developing the next generation of marketing leaders. Her contributions to the industry have earned recognition through YouTube Works Awards, Interlat Digital Awards, and Effie Awards finalist and shortlisted campaigns, reflecting her ability to combine innovation, creativity, and business effectiveness.
Alberto Espeja
Global Senior Creative | Grabarz & Partner | Omnicom, Germany
Alberto Espeja is a Spanish Global Senior Creative at Grabarz & Partner in Hamburg. Over 17 years, he has worked across Spain, the UK and Germany, creating integrated ideas for brands such as Porsche, Deutsche Telekom, Burger King, IKEA and Coca-Cola.
Ranked #1 Art Director in Europe by The One Club in 2024, his work has been recognized at Cannes Lions, The One Show, Clio, Epica, ADC, LIA and New York Festivals. His approach sits between sharp thinking and emotional craft: ideas that are simple enough to travel, precise enough to belong to a brand, and human enough to leave a mark
Tyler Pierce
Executive Creative Director | Murder Hornet, Georgia
I’m the Executive Creative Director at Murder Hornet, where I’m having the best time of my life solving client problems with a little creative violence – ideas bold enough to change your brand forever.
Before joining Murder Hornet, I served in leadership roles at VICE Media Group, as well as creative leadership roles at Phear Creative, Arnold Worldwide, and Razorfish.
I’ve worked on brands including Target, Kings of Leon, Jameson Irish Whiskey, Google, Amazon, and Uniqlo. The work has earned recognition from the ADC, One Show, ANDY Awards, Webbys, and Cannes Lions, and has been featured in Facebook’s best practices.
When I’m not doing all this, I’m usually fine-tuning a salsa company with my wife or fly fishing a quiet stretch of river.

































































































































































































































































































































