This Year:
Volunteering with elephants and children in Thailand.
Switzerland and Thailand:
Luum’s exciting 2025 venues.
ccsbw.org
Luum’s initiative to support small and medium-sized NGOs.
Final entry deadline
(4 submissions free of registration fees):
September 27, 2025
Online Judging:
September 29–30, 2025
Winners Notified:
October 2 - 5, 2025
Gathering of Judges
(Geneva, Switzerland):
October 16, 2025
Volunteer Experience (Bangkok, Thailand):
October 29-30, 2025
About us
The idea for the Luum Awards came together during the pandemic, inspired by the acts of solidarity seen around the world at that time. The festival organizers created the Luum Awards to recognize the creative works that are promoting a better world, firmly believing in the power of communicators to serve as global change agents.
To promote this goal, every year, we put together a team of first-rate judges, made up of leaders of NGOs, brands, and advertising agencies, to evaluate creative and strategic pieces that promote messages related to making the world a better place.
We are the first global creative festival to go zero-paper. Additionally, since 2024, we have held our events in host cities other than Switzerland, where the festival is registered, choosing instead to host our events in the Global South, where we can help communities in need with investment and social/environmental volunteer efforts. By becoming a volunteer, you can help us achieve our goal!
When you participate in Luum you help us support in-need communities. For example, in 2024, we hosted an event in Peru’s Sacred Valley, which resulted in USD $60,000 in direct and indirect investments entering the local economy in a primarily impoverished indigenous region of Peru.
News
ccsbw.org

The global initiative launched by the Luum Awards
Thousands of associations, communities and small and medium-sized NGOs struggle day-in and day-out to address the world’s social and environmental challenges, without the help of communications agencies or marketing experts. This undoubtedly affects their ability to fulfill their objectives.
CCS/BW seeks to accompany these NGOs on their missions, so that, with appropriate strategies they can secure more resources and with creativity they can continue to change lives through more powerful messaging. CCS (Creatives, Communicators and Strategists) can help create a BW (Better World): CCS/BW.
There are many “invisible” causes that need our attention, while everyone focuses on the same “trending” issues. For example, we need more people talking about forestry, cultural protection of displaced indigenous communities, education for children with visual impairments, lifestyle support for people with spina bifida, care for homeless elderly populations, etc.
If you belong to an agency or brand, you can become a global change agent.
Changing lives with Luum Awards and CCS/BW
Luum & CCS/BW 2025 Venues

Hilton Convention Center (Geneva, Switzerland):
Where we will evaluate the festival’s best submissions

Bangkok (Thailand):
The Southeast Asian paradise confirmed for the 2025 Luum Awards

Elephants World:
A sanctuary, where you can volunteer to help us feed and pamper rescued elephants
Meet our 2025 judges
We are convinced that creative communications can help us make the world a better place. We CAN be global change agents! To achieve this, we have assembled a first-rate team of festival judges, made up of leaders from NGOs, advertising companies, and creative agencies from around the world.

Lukas Calderón
General Creative Director | el taier DDB Centro, Guatemala

Caren Spigland
Creative Director | Eversana Intouch, USA
I work out of the Chicago office and this photo shows me in high-school, where I was Editor-In-Chief of The Mt. Vernon Knight News

Evan Dunn
Executive Creative Director | AKQA, Netherlands

Ricardo Mendoza
CCO | Ogilvy, Guatemala
Colombian creative.
He has worked across more than 20 categories and developed campaigns for 66 different brands throughout Latin America.
He has lived in Colombia, Costa Rica, Peru, and Guatemala, serving as the creative lead at Leo Burnett, DDB, McCann, and now Ogilvy.
With 126 awards, he has been recognized at Cannes, One Show, Clio, New York Festival, San Sebastián, El Ojo de Iberoamérica, FIAP, among others.
He has served as a juror multiple times for the New York Festival, Annual Creativepool, El Ojo de Iberoamérica, El Sol, FIAP, Young Lions, and various local festivals across different countries.
El Ojo de Iberoamérica has named him the Best Creative in Central America and the Caribbean on two occasions.

Elizabeth Valleau
Executive Creative Director | Accenture Song, UK
With over 20 years of leading world-class creative, design, and technology teams, Elizabeth Valleau is currently the Executive Creative Director and founding leader of Accenture Song’s New Realities team, which is focused on transforming culture, communication and business by applying essential new technology experiences. She serves as an industry thought leader and maker in the areas of gen ai, immersive experiences, and digital identity, always through the lens of culture. She came to Accenture Song after seven years as Global Creative Lead at Meta where she build products and campaigns that pushed both culture and innovation, creating groundbreaking campaigns and partnerships with LVMH, SXSW, Coachella, Pepsico, The Tate, and adidas. She also lead R&D for the AR features across Meta platforms, as well as the Orion glasses
and Neurolink.Elizabeth has built her career creating sea-changes inside of global creative agencies and brands. She’s lead teams to create new products used by billions of people, and creative campaigns that have won the industries highest awards. She’s served on startup advisory boards, lead mentorship groups for Women in STEM, and given keynote speeches on the worlds most prestigous stages such as The ADC, CES, The United Nations and Cannes.
Winners that inspire
- Title: Scrolling Therapy
- Agency: Dentsu
- Brand: Eurofarma
- Country: Argentina
- Year: 2023
- Title: Code my Crown
- Agency: Edelman
- Brand: Dove / Unilever
- Country: Thailand
- Year: 2024
- Title: Wildlife Watch
- Agency: Edelman
- Brand: Samsung
- Country: UK
- Year: 2022
- Title: Wasteminster a downing street disaster
- Agency: Method and Madness
- Brand: GreenPeace UK
- Country: Singapore
- Year: 2022
- Title: Dogs without Borders
- Agency: VML
- Brand: SFBO Médicos sin fronteras
- Country: Spain / Brazil / USA
- Year: 2023
- Title: Fighting to Remember
- Agency: McCann
- Brand: Zikaron Basalon
- Country: Israel
- Year: 2023
- Title: Optink
- Agency: McCann
- Brand: Junge Helden E.V.
- Country: France
- Year: 2023
- Title: Morning after Island
- Agency: Ogilvy
- Brand: Grupo Estratégico PAE
- Country: Honduras
- Year: 2022
- Title: Car Parts Of Life
- Agency: Ogilvy / DelaCruz
- Brand: Plaza de las Americas and Stefano Foundation
- Country: Puerto Rico (US)
- Year: 2024