- Essence of the Message
- Human Rights
- Planet
- Institutional Communication: NGOs; Communities and Associations; Governmental, Social and Environmental Entities
- Designs for a better world
- Causes
- Society
- Health & Wellness
The Essence of the Message category recognizes works that, through their content, plant insights that inspire a better society. No matter the type of product, service or advertiser, the important thing is that the creative work transmits a message with a sense of solidarity, equity, respect for animals or one of the 11 subcategories that make up this category.
SUBCATEGORIES
Empowerment
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Equality
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Solidarity
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Diversity and inclusion
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Environmental respect
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Respect for Animal Rights
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Academic Values
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Sporting values
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Family values
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Civic Values
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Campaigns
Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between 6 May 2022 and 1 September 2023.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:
- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:
- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 6MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform.
Consider the following quality and format suggestions:
Resolution:
- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
If you need a support, write us at: [email protected]
The Human Rights category highlights works that ensure the dissemination, education, respect and protection of human rights.
SUBCATEGORIES
Human Rights
Human Rights Education and Awareness
Human Rights Protection
Liberty
Liberty
Reducing Inequalities
Gender Equality
Other Inequalities
Anti-Discrimination
Anti-Discrimination
Right to Life
Right To Life
Justice
Justice
Family
Family
Freedom of Thought, Opinion and Expression
Freedom of Thought, Opinion and Expression
Democracy
Democracy
Social Security
Social Security
Right to Work
Right to Work Education and Awareness
Good Working Practices
Forced Labour, Modern Slavery and Human Trafficking
Right to Education; Quality Education
Right to education; Quality Education
Civism
Civism
Right to Privacy
Right to Privacy
Campaigns
Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between 6 May 2022 and 1 September 2023.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:
- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:
- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 6MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform.
Consider the following quality and format suggestions:
Resolution:
- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
If you need a support, write us at: [email protected]
The Planet category highlights the best creative messages and actions that promote caring for the planet, from prevention to awareness.
SUBCATEGORIES
Climate Action
Climate Action
Protecting Life on Land
Protecting Life on Land
Protecting Underwater Life
Protecting Underwater Life
Promoting Clean Water and Sanitation
Promoting Clean Water and Sanitation
Promoting Affordable and Clean Energy
Promoting Affordable and Clean Energy
Promoting Sustainable Cities and Communities
Promoting Sustainable Cities and Communities
Responsible Consumption and Production
Responsible Consumption and Production
Campaigns
Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between 6 May 2022 and 1 September 2023.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:
- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:
- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 6MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform.
Consider the following quality and format suggestions:
Resolution:
- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
If you need a support, write us at: [email protected]
The Institutional communication NGOs category highlights the internal and external institutional communication of NGOs. Additionally, it awards messages that seek to position or recognize the important work of this type of organization for society.
SUBCATEGORIES
Corporate and Institutional Communication of Non-governmental Social and Environmental Organizations (NGOS)
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Corporate and Institutional Communication of Governmental Social and Environmental Organizations
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Corporate and Institutional Communication of Associations, Groups and Communities
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Campaigns
Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between 6 May 2022 and 1 September 2023.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:
- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:
- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 6MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform.
Consider the following quality and format suggestions:
Resolution:
- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
If you need a support, write us at: [email protected]
The Designs for a better world category rewards ideas that, in addition to fulfilling their communicative packaging or product purposes, contribute to a sustainable world.
SUBCATEGORIES
Designs for a better world
Eco-friendly and Sustainable Packaging
Eco-friendly and Sustainable Advertising
Design Solutions for a Better World: Indoor
Design Solutions for a Better World: Outdoor
Campaigns
Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between 6 May 2022 and 1 September 2023.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:
- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:
- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 6MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform.
Consider the following quality and format suggestions:
Resolution:
- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
If you need a support, write us at: [email protected]
The Causes category highlights the best creative works intended to achieve funding or support for causes.
SUBCATEGORIES
Fundraising & Advocacy
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Partnerships to Achieve Goals
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
CONSIDERATIONS:
- Entries must have been published or aired between 6 May 2022 and 1 September 2023.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:
- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:
- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 6MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform.
Consider the following quality and format suggestions:
Resolution:
- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
If you need a support, write us at: [email protected]
The Society category brings together all creative communications that seek to combat or prevent different societal problems, which unfortunately, are more common than we think.
SUBCATEGORIES
Childhood
Child Rights; Education and Awarness
Stop Pedofilia
Stop Child Abuse
Anti- Bullying Campaigns
Responsible Communication
Freedom of the Press; Protecting Journalists' Rights
Ethical Communication and Fake News
Internet and Social Media Use Prevention Campaigns
Prosperity and infrastructure
Prosperity and infrastructure
Art and Culture Development
Art and Culture Development
Stop War
Stop War
Hunger
Hunger
Poverty
Poverty
Campaign Against Sexual Exploitation and Abuse
Campaign Against Sexual Exploitation and Abuse
Stop Violence
Stop Violence
Campaigns
Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between 6 May 2022 and 1 September 2023.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:
- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:
- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 6MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform.
Consider the following quality and format suggestions:
Resolution:
- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
If you need a support, write us at: [email protected]
The Health & Wellness category rewards creative communications that seek to demonstrate the importance of well-being and health in the development of a society. These educational, preventive and informative messages help us to understand even more the various challenges facing humanity, on the way to a healthier life.
SUBCATEGORIES
Health & Wellness Education & Awareness
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Animal Health: Education & Awareness
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Mental Health: Education & Awareness
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Sexual and Reproductive Health: Education & Awareness
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Organ Donation: Education & Awareness
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Alcoholism: Education & Awareness
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Tobbaco Addictions: Education & Awareness
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Substance Use Disorders: Education & Awareness
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Other Addictions: Education & Awareness
Design
Film
Outdoor
Radio
Effectiveness
Internet/Social Media
PR/CRM
Covid: Responsibility and Prevention
Covid: Responsibility and Prevention
Solutions for citizens, consumers and users in times of covid
Solutions for citizens, consumers and users in times of covid
Covid: Awareness and adaptation to a New Reality
Covid: Awareness and adaptation to a New Reality
Campaigns
Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between 6 May 2022 and 1 September 2023.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:
- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:
- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 6MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform.
Consider the following quality and format suggestions:
Resolution:
- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
If you need a support, write us at: [email protected]
Agency Registration and Open Entries: From May 18
Final entry deadline: October 3
LuumTalks: November 2