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Causes

The Causes category highlights the best creative works intended to achieve funding or support for causes.

SUBCATEGORIES

Fundraising & Advocacy Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Partnerships to Achieve Goals Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Designs for a better world

The Designs for a Better World category rewards ideas that, in addition to fulfilling their communicative packaging or product purposes, contribute to a sustainable world.

SUBCATEGORIES

Designs for a Better World Eco-friendly and Sustainable Packaging Eco-friendly and Sustainable Advertising Design Solutions for a Better World: Indoor Design Solutions for a Better World: Outdoor

Campaigns Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Essence of the Message

The Essence of the Message category recognizes works that, through their content, plant insights that inspire a better society. No matter the type of product, service or advertiser, the important thing is that the creative work transmits a message with a sense of solidarity, equity, respect for animals or one of the 11 subcategories that make up this category.

SUBCATEGORIES

Empowerment Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Equality Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Solidarity Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Diversity and Inclusion Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Environmental Respect Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Respect for Animal Rights Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Academic Values Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Sporting Values Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Family Values Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Civic Values Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM
Campaigns Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Health & Wellness

The Health & Wellness category rewards creative communications that seek to demonstrate the importance of well-being and health in the development of a society. These educational, preventive and informative messages help us to understand even more the various challenges facing humanity, on the way to a healthier life.

SUBCATEGORIES

Health & Wellness Education & Awareness Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Animal Health: Education & Awareness Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Mental Health: Education & Awareness Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Sexual and Reproductive Health: Education & Awareness Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Organ Donation: Education & Awareness Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Alcoholism: Education & Awareness Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Tobbaco Addictions: Education & Awareness Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Substance Use Disorders: Education & Awareness Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Other Addictions: Education & Awareness Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Covid: Responsibility and Prevention Covid: Responsibility and Prevention Solutions for Citizens, Consumers and Users in Times of Covid Solutions for citizens, consumers and users in times of covid Covid: Awareness and adaptation to a New Reality Covid: Awareness and adaptation to a New Reality Campaigns Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Human Rights

The Human Rights category highlights works that ensure the dissemination, education, respect and protection of human rights.

SUBCATEGORIES

Human Rights Human Rights Education and Awareness Human Rights Protection Liberty Liberty Reducing Inequalities Gender Equality Other Inequalities Anti-Discrimination Anti-Discrimination Right to Life Right To Life Justice Justice Family Family Freedom of Thought, Opinion and Expression Freedom of Thought, Opinion and Expression Democracy Democracy Social Security Social Security Right to Work Right to Work Education and Awareness Good Working Practices Forced Labour, Modern Slavery and Human Trafficking Right to Education; Quality Education Right to education; Quality Education Civism Civism Right to Privacy Right to Privacy

Campaigns Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Institutional Communication: NGOs; Communities and Associations; Governmental, Social and Environmental Entities

The Institutional communication NGOs category highlights the internal and external institutional communication of NGOs. Additionally, it awards messages that seek to position or recognize the important work of this type of organization for society.

SUBCATEGORIES

Corporate and Institutional Communication of Non-governmental Social and Environmental Organizations (NGOS) Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Corporate and Institutional Communication of Governmental Social and Environmental Organizations Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Corporate and Institutional Communication of Associations, Groups and Communities Print Design Film Outdoor Radio Effectiveness Internet/Social Media PR/CRM Campaigns Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Planet

The Planet category highlights the best creative messages and actions that promote caring for the planet, from prevention to awareness.

SUBCATEGORIES

Climate Action Climate Action Protecting Life on Land Protecting Life on Land Protecting Underwater Life Protecting Underwater Life Promoting Clean Water and Sanitation Promoting Clean Water and Sanitation Promoting Affordable and Clean Energy Promoting Affordable and Clean Energy Promoting Sustainable Cities and Communities Promoting Sustainable Cities and Communities Responsible Consumption and Production Responsible Consumption and Production Campaigns Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Society

The Society category brings together all creative communications that seek to combat or prevent different societal problems, which unfortunately, are more common than we think.

SUBCATEGORIES

Childhood Child Rights; Education and Awarness Stop Pedofilia Stop Child Abuse Anti- Bullying Campaigns Responsible Communication Freedom of the Press; Protecting Journalists' Rights Ethical Communication and Fake News Internet and Social Media Use Prevention Campaigns Prosperity and Infrastructure Prosperity and infrastructure Art and Culture Development Art and Culture Development Stop War Stop War Hunger Hunger Poverty Poverty Campaign Against Sexual Exploitation and Abuse Campaign Against Sexual Exploitation and Abuse Stop Violence Stop Violence Campaigns Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Agency Registration and Open Entries: From May 18
Final entry deadline: October 3
LuumTalks: November 2