Geneva, Switzerland – October 29 – Esteemed communications professionals gathered today to serve as judges for the sixth edition of the Luum Awards: the international festival celebrating purpose-driven creativity. Festival winners showcased communication initiatives focused on generating a positive impact on society and the planet.

The cases submitted to the 2026 edition of the Luum Awards reaffirmed the festival’s role as an international benchmark for purpose-driven communications. Luum 2026 winners came from countries such as Germany, Hong Kong, Morocco, Thailand, Sweden, Uganda, Spain, Puerto Rico, France, the United States, and Canada, among others.

This edition delivered a diverse top 10, featuring agencies such as The Good Company (France), Mercado McCann (Argentina), WIWO (Chile), Stendahls (Sweden), Inbrax (Chile), Publicis Impact (Tunisia), TNC (Morocco), The Prime (Mexico), Dieste | Omnicom (United States), and Fuse Create (Canada).

The ranking also includes agencies such as Droga5 & Bumblebeat (Brazil), Ogilvy (Dominican Republic), VML (Canada), Cheil (Peru), The Security Bureau of the HKSAR Government (Hong Kong), GROW (Spain), Tribeca Media (Peru), Publicidad Comercial MullenLowe (Guatemala), and Hakuhodo International (Indonesia), among others.

In total, 113 trophies were awarded: 4 Grand Prix, 49 Gold, and 60 Silver recognitions, reaching 26 countries. Although Luum Awards operates a free-entry model in which only winners pay the corresponding award rights, the festival remains firmly committed to the exclusivity, rigor, and prestige of its recognitions. Its objective is not to maximize the number of trophies awarded, but to preserve the value and significance of every distinction. To uphold this commitment, each edition brings together a selective and demanding international jury composed of professionals with distinguished track records in creativity, communications, and positive impact.

Luum: A Purpose-Driven Creative Festival with Clear Rules

Luum has an egalitarian format, where all agencies, regardless of size, can upload their entries without paying any registration fees. The festival begins with an initial evaluation filter, which took was conducted online between October 7 and 10, with the participation of international judges who analyzed the participating campaigns based on the festival’s established criteria.

Subsequently, on October 29, at the Hilton Convention Centre in Geneva, Switzerland, a select group of judges evaluated the submissions with the highest scores to select the top awards for this edition: Grand Prix and Titanium.

Finally, as part of its commitment to purpose-driven creativity, the Luum Awards allocates resources that would traditionally be invested in an award ceremony to social and environmental initiatives, not only during the dates of the Luum Volunteer Experience, but throughout the year as well.

GRAND PRIX

• Mercado McCann, Argentina | “The third serve” | Brand: Ineco | Category: Essence of the Message
• Publicis Impact, Tunisia | “LUMPDOLLS” | Brand: Carrefour Tunisie | Category: Health & Wellness
• Stendahls, Sweden | “The human writes font” | Brand: RFSL | Category: Designs for a Better World
• The Good Company, France | “A Mother’s Commentary” | Brand: Reporters Without Borders | Category: Causes

GOLD

• Boomerang, Morocco | “Leave Memories, Not Waste” | Brand: Bahri Association | Category: Essence of the Message
• Buenosaires, Spain | “Banco Nacional del Sueño” | Brand: Alianza por el sueño & Idorsia | Category: Health & Wellness
• Cheil, Peru | “The Hidden Page” | Brand: LUNDU, Centro de Estudios y Promoción Afroperuanos | Category: Essence of the Message
• Dieste, Inc, United States | “Pawsitive Support” | Brand: Dallas Pets Alive | Category: Health & Wellness
• EALAN GROUP, Tunisia | “Drawn By” | Brand: Carrefour Tunisie | Category: Causes
• EALAN GROUP, Tunisia | “Drawn By” | Brand: Carrefour Tunisie | Category: Causes
• FUSE Create, Canada | “Not-So New Arrivals” | Brand: Soles4Souls Canada | Category: Causes
• Geko Estudio, Colombia | “Historias de Mama” | Brand: Coomeva Experiencia Medica/Bienestas 360 | Category: Health & Wellness
• Granidea, Ecuador | “White Noise” | Brand: Casa Ronald McDonald | Category: Essence of the Message
• Granidea, Ecuador | “White Noise” | Brand: Casa Ronald McDonald | Category: Health & Wellness
• GROW, Spain | “Las Raras by Alberto Van Stokkum” | Brand: Pfizer | Category: Essence of the Message
• GROW, Spain | “Cuidadoras” | Brand: Merck | Category: Essence of the Message
• Hakuhodo International, Indonesia | “Simpati Braincharge – The Anti Brainrot Campaign” | Brand: Simpati | Category: Essence of the Message
• Inbrax, Chile | “Magic Words” | Brand: Mc Donald’s | Category: Essence of the Message
• Inbrax, Chile | “The Toothless Brush” | Brand: Fundación Sonrisas | Category: Human Rights
• Kepler, Morocco | “Together, We Can Win the Match Against AIDS” | Brand: ALCS-Association de Lutte Contre le Sida | Category: Health & Wellness
• LiquidCare, Spain | “Lung Cancer Datography” | Brand: GECP | Category: Health & Wellness
• Mercado McCann, Argentina | “The third serve” | Brand: Ineco | Category: Essence of the Message
• Mercado McCann, Argentina | “The third serve” | Brand: Ineco | Category: Health & Wellness
• Mercado McCann, Argentina | “The third serve” | Brand: Ineco | Category: Health & Wellness
• Ogilvy Dominicana, Dominican Republic | “The Reserve Resort” | Brand: Fundemar | Category: Planet
• Prósper Comunicação, Brazil | “Last Seen” | Brand: CVC Chevrolet | Category: Health & Wellness
• Prósper Comunicação, Brazil | “Zerooh Noise” | Brand: GEELY | Category: Health & Wellness
• Publicidad Comercial MullenLowe, Guatemala | “Merry Kittens” | Brand: Tu Vet | Category: Health & Wellness
• Publicis Impact, Tunisia | “LUMPDOLLS” | Brand: Carrefour Tunisie | Category: Health & Wellness
• Saint Elmo’s München GmbH & Co. KG, Germany | “Balls for Balls” | Brand: FAQ YOU & Borussia Dortmund | Category: Health & Wellness
• Shoryuken Production Company Limited, Thailand | ” Mom! Go Study!” | Brand: Chulalongkorn University | Category: Essence of the Message
• Stendahls, Sweden | “The human writes font” | Brand: RFSL | Category: Designs for a Better World
• Stendahls, Sweden | “The human writes font” | Brand: RFSL | Category: Essence of the Message
• The Good Company, France | “A Mother’s Commentary” | Brand: Reporters Without Borders | Category: Causes
• The Good Company, France | “A Mother’s Commentary” | Brand: Reporters Without Borders | Category: Essence of the Message
• The Good Company, France | “A Mother’s Commentary” | Brand: Reporters Without Borders | Category: Human Rights
• The Good Company, France | “A Mother’s Commentary” | Brand: Reporters Without Borders | Category: Society
• The Prime, Mexico | “Species” | Brand: Jüsto | Category: Causes
• The Prime, Mexico | “Species” | Brand: Jüsto | Category: Planet
• The Security Bureau of the HKSAR Government, Hong Kong | “Listen to Me: Let’s Stand Firm. Knock Drugs Out!” | Brand: The Security Bureau of the Hong Kong SAR Government | Category: Institutional Communication
• The Security Bureau of the HKSAR Government, Hong Kong | “Listen to Me: Let’s Stand Firm. Knock Drugs Out!” | Brand: The Security Bureau of the Hong Kong SAR Government | Category: Institutional Communication
• TNC, Morocco | “From Saints to Sinners” | Brand: AMAL | Category: Causes
• TNC, Morocco | “From Saints to Sinners” | Brand: AMAL | Category: Essence of the Message
• TNC, Morocco | “From Saints to Sinners” | Brand: AMAL | Category: Essence of the Message
• TNT Marketing, Colombia | “Tour salva tu piel” | Brand: La Roche-Posay | Category: Health & Wellness
• Tribeca Media, Peru | “The violence you don´t see” | Brand: plazaVea | Category: Society
• Triunfo Sudler, Brazil | “The Hug Measurement” | Brand: Novo Nordisk | Category: Health & Wellness
• VCO Agencia de Marca, Ecuador | “The Label” | Brand: Ecuaquimica | Category: Essence of the Message
• VML, Canada | “The Unfair Glass” | Brand: One Drop | Category: Planet
• With, Chile | “Minutos clave” | Brand: Sanatorio Alemán | Category: Essence of the Message
• WIWO, Chile | “Dona una Estrella” | Brand: Make-A-Wish Chile | Category: Institutional Communication
• WIWO, Chile | “Goles Eternos” | Brand: Colo-Colo | Category: Institutional Communication
• WIWO, Chile | “Goles Eternos” | Brand: Colo-Colo | Category: Society

SILVER

• Anhelo, Puerto Rico | “No te dejes envolver” | Brand: Asociación de Bancos de Puerto Rico | Category: Institutional Communication
• Anhelo, Puerto Rico | “No te dejes envolver” | Brand: Asociación de Bancos de Puerto Rico | Category: Institutional Communication
• Arteaga & Arteaga, Puerto Rico | “Fragmentos de la Realidad” | Brand: Bristol Myers Squibb | Category: Essence of the Message
• Arteaga & Arteaga, Puerto Rico | “Fragmentos de la Realidad” | Brand: Bristol Myers Squibb | Category: Health & Wellness
• Birth Group, Mexico | “Grave” | Brand: Save The Children | Category: Society
• Birth Group, Mexico | “Grave” | Brand: Save The Children | Category: Society
• Boomerang, Morocco | “Leave Memories, Not Waste” | Brand: Bahri Association | Category: Essence of the Message
• Castillo de If, Guatemala | “memo[iA]s” | Brand: Cochlear Latam | Category: Essence of the Message
• Castillo de If, Guatemala | “memo[iA]s” | Brand: Cochlear Latam | Category: Health & Wellness
• Cheil, Peru | “The Hidden Page” | Brand: LUNDU, Centro de Estudios y Promoción Afroperuanos | Category: Human Rights
• Cheil, Peru | “The Hidden Page” | Brand: LUNDU, Centro de Estudios y Promoción Afroperuanos | Category: Human Rights
• Dieste, Inc, United States | “Pawsitive Support” | Brand: Dallas Pets Alive | Category: Causes
• Dieste, Inc, United States | “Pawsitive Support” | Brand: Dallas Pets Alive | Category: Health & Wellness
• Droga5 & Bumblebeat, Brazil | “No Blue No Green” | Brand: SOS Oceano | Category: Planet
• FUSE Create, Canada | “The Right Fit” | Brand: Britebound | Category: Essence of the Message
• FUSE Create, Canada | “Not-So New Arrivals” | Brand: Soles4Souls Canada | Category: Society
• Hakuhodo International, Indonesia | “Simpati Braincharge – The Anti Brainrot Campaign” | Brand: SIMPATI | Category: Causes
• Inbrax, Chile | “The Toothless Brush” | Brand: Fundación Sonrisas | Category: Essence of the Message
• Inbrax, Chile | “The Toothless Brush” | Brand: Fundación Sonrisas | Category: Health & Wellness
• Indie, Argentina | “Cat House” | Brand: Royal Canin | Category: Health & Wellness
• Just In Case Agency, Thailand | “Lift Your Hydration” | Brand: Purra Mineral Water | Category: Designs for a Better World
• Just In Case Agency, Thailand | “Lift Your Hydration” | Brand: Purra Mineral Water | Category: Health & Wellness
• Kepler, Morocco | “Together, We Can Win the Match Against AIDS” | Brand: ALCS-Association de Lutte Contre le Sida | Category: Health & Wellness
• La Caseta, Spain | “Silent Night” | Brand: ONG Rescate | Category: Essence of the Message
• La Caseta, Spain | “Silent Night” | Brand: ONG Rescate | Category: Human Rights
• Lajencia, Ecuador | “No Ocean No Story” | Brand: WATER Rivers Ocean Foundation | Category: Causes
• Lajencia, Ecuador | “No Ocean No Story” | Brand: WATER Rivers Ocean Foundation | Category: Institutional Communication
• Lauder Creativa, Spain | “La Tierra es PlanA” | Brand: Gobierno de Canarias | Category: Planet
• LiquidCare, Spain | “Lung Cancer Datography” | Brand: GECP | Category: Health & Wellness
• Manifiesto, Spain | “The Call of Loneliness” | Brand: “la Caixa” Foundation | Category: Causes
• Manifiesto, Spain | “The Call of Loneliness” | Brand: “la Caixa” Foundation | Category: Essence of the Message
• Manifiesto, Spain | “The Call of Loneliness” | Brand: “la Caixa” Foundation | Category: Health & Wellness
• Mercado McCann, Argentina | “The third serve” | Brand: Ineco | Category: Human Rights
• MetropolitanRepublic, Uganda | “Keep Growing” | Brand: Stanbic Bank Uganda | Category: Essence of the Message
• MetropolitanRepublic, Uganda | “Keep Growing” | Brand: Stanbic Bank Uganda | Category: Society
• MGC Global Group, Chile | “Sostenibilidad en Movimiento” | Brand: SQM Litio  | Category: Essence of the Message
• Mojobrands, Portugal | “Friends for all lives” | Brand: Blood bank – São João Hospital | Category: Essence of the Message
• Mojobrands, Portugal | “Friends for all lives” | Brand: Blood bank – São João Hospital | Category: Society
• Monks, Brazil | “A influência nasce de dentro” | Brand: Natura e Avon | Category: Essence of the Message
• Nasta, Paraguay | “ArtDaily” | Brand: Fundación Itaú | Category: Society
• Oz Consultagency LATAM, Costa Rica | “The Pink Thread Can” | Brand: Kombucha Culture | Category: Essence of the Message
• Oz Consultagency LATAM, Costa Rica | “The Pink Thread Can” | Brand: Kombucha Culture | Category: Health & Wellness
• PHD, Costa Rica | “Sponsor a Teacher” | Brand: Fundavida | Category: Society
• PFC Hub de Comunicação Afetiva & Efetiva, Brazil | “Fonts” | Brand: Brazilian Society for the Study of Human Sexuality (SBRASH) | Category: Health & Wellness
• Publicidad Comercial MullenLowe, Guatemala | “100 days to understand Benito” | Brand: Natura’s | Category: Essence of the Message
• Publicis Impact, Tunisia | “Every Beep Counts” | Brand: Carrefour Tunisie | Category: Health & Wellness
• Rinas, Ecuador | “Voltaico: The Power of Connection” | Brand: Sylvania Ecuador | Category: Society
• TBS, Spain | “RUIDO” | Brand: Movistar | Category: Essence of the Message
• TBS, Spain | “RUIDO” | Brand: Movistar | Category: Society
• The Prime, Mexico | “Species” | Brand: Jüsto | Category: Essence of the Message
• Tribeca Media, Peru | “The violence you don´t see” | Brand: plazaVea | Category: Essence of the Message
• Tribeca Media, Peru | “The violence you don´t see” | Brand: plazaVea | Category: Human Rights
• Triunfo Sudler, Brazil | “The Hug Measurement” | Brand: Novo Nordisk | Category: Health & Wellness
• Triunfo Sudler, Brazil | “The Migraine Maze” | Brand: AbbVie Portugal | Category: Health & Wellness
• VALOR, Peru | “Adoption Catsting” | Brand: Ricocat | Category: Causes
• VCO Agencia de Marca, Ecuador | “The Label” | Brand: Ecuaquimica | Category: Planet
• VCO Agencia de Marca, Ecuador | “The Label” | Brand: Ecuaquimica | Category: Planet
• VML, Canada | “The Unfair Glass” | Brand: One Drop | Category: Designs for a Better World
• WIWO, Chile | “Dona una Estrella” | Brand: Colo-Colo | Category: Causes
• Xenial Agency, Bolivia | “Life Vanishes” | Brand: Bomberos GEOS | Category: Essence of the Message