Michael Kewley is a senior marketing and communications professional with nearly 30 years’ experience spanning global consumer brands, education and consultancy. A graduate of the University of Oxford, he spent 17 years at Procter & Gamble, working across multiple categories and ultimately becoming Senior Brand Director. He also worked as an internal marketing trainer and consultant, advising brand teams on strategy, positioning and execution.

In 2015, Michael moved into education, joining the International School of Geneva to establish and lead its marketing function. Over eight years, he transformed the school’s approach to marketing, communications and admissions, while overseeing its internal and external communications and extracurricular programmes. Today, as the Co-Founder of Magnetic Communications, an education-dedicated marketing and communications agency, Michael advises schools and education organisations on brand strategy, positioning, communications, digital marketing and admissions. A British and French dual national, Michael is fully bilingual in English and French and is based in Geneva, Switzerland.

Pauliina Rasi is a communication strategist, writer and writing trainer, specialised in health, well-being and nutrition. With 20 years of experience as a journalist and communications consultant, she helps businesses, projects, and professionals get important messages across with impact. She’s the founder of Pauliina Rasi Communications and Thought Leaders’ Foundry, a writing strategy and accountability group for impactful communicators.

Saf Sindhi is the Founder and Chief Creative Officer of Bananas, an independent creative company built to make advertising fun again. Over a 15-year career spanning South Africa and London, he’s created award-winning work for some of the world’s biggest brands, while remaining obsessed with brave ideas, cultural mischief and work people actually want to talk about.

Romina Rivero is a Creative Director at Punto Ogilvy Uruguay, with more than 13 years of experience in the advertising industry.

Throughout her career, she has worked at agencies including The Electric Factory, Grey and Wunderman Thompson, developing ideas for local and global brands. Her work has been recognized at festivals such as El Ojo de Iberoamérica, New York Festivals, Ad Stars, FIAP, WINA, IAB MIXX, Desachate, Campana de Oro and Effie Awards.

She believes creativity becomes more powerful when strong ideas are combined with a clear point of view, cultural relevance and the ability to create meaningful connections with people.

Pablo Castillo is currently the Chief Creative Officer at House Dentsu Costa Rica (2021–2025). Under his leadership, House Dentsu became the most awarded Central American agency at Saniss 2023 and was named Agency of the Year in the health sector by FICE.

He has worked with some of the most important brands in the Central American region, including Mastercard, Bayer, Chevrolet, Burger King, Toyota, Pizza Hut, Scotiabank, Hyundai, Suzuki, HSBC, Coca-Cola, and Claro.

His work has been nominated and awarded more than 350 times at festivals such as Cannes Lions, Clio Awards, El Ojo de Iberoamérica, Effie Latam, FIAP, The Cup Awards, El Sol, Wave in Rio, New York Festivals, MAD Stars, Luum Awards, Saniss Awards, Echo Awards, Festival Antigua, WINA, Festival Caribe, and Festival Volcán.

Pablo has served as a jury member at some of the industry’s leading festivals, including New York Festivals, El Ojo de Iberoamérica, WINA, MAD Stars, Saniss Awards, Echo Awards, and Festival Antigua.

Pablo also won the local Young Lions competition in the Cyber category in 2014 and represented Costa Rica at the international competition.