Final entry deadline
(4 submissions free of registration fees):
October 2, 2026
Online Judging:
October 7–10, 2026
Winners Notified:
October 12, 2026
Gathering of Judges
(Geneva, Switzerland):
October 29, 2026
Volunteer Experience:
November 19-20, 2026
About us
The idea for the Luum Awards came together during the pandemic, inspired by the acts of solidarity seen around the world at that time. The festival organizers created the Luum Awards to recognize the creative works that are promoting a better world, firmly believing in the power of communicators to serve as global change agents.
To promote this goal, every year, we put together a team of first-rate judges, made up of leaders of NGOs, brands, and advertising agencies, to evaluate creative and strategic pieces that promote messages related to making the world a better place.
We are the first global creative festival to go zero-paper. Additionally, since 2024, we have held our events in host cities other than Switzerland, where the festival is registered, choosing instead to host our events in the Global South, where we can help communities in need with investment and social/environmental volunteer efforts. By becoming a volunteer, you can help us achieve our goal!
When you participate in Luum you help us support in-need communities. For example, in 2024, we hosted an event in Peru’s Sacred Valley, which resulted in USD $60,000 in direct and indirect investments entering the local economy in a primarily impoverished indigenous region of Peru.
News
The global initiative launched by the Luum Awards
Thousands of associations, communities and small and medium-sized NGOs struggle day-in and day-out to address the world’s social and environmental challenges, without the help of communications agencies or marketing experts. This undoubtedly affects their ability to fulfill their objectives.
Wakii seeks to accompany these NGOs on their missions, so that, with appropriate strategies they can secure more resources and with creativity they can continue to change lives through more powerful messaging.
There are many “invisible” causes that need our attention, while everyone focuses on the same “trending” issues. For example, we need more people talking about forestry, cultural protection of displaced indigenous communities, education for children with visual impairments, lifestyle support for people with spina bifida, care for homeless elderly populations, etc.
If you belong to an agency or brand, you can become a global change agent.
Changing lives with Luum Awards and Wakii
Luum & Wakii 2026 Venues
Hilton Convention Center (Geneva, Switzerland):
Where we will evaluate the festival’s best submissions
Costa Rica:
The Luum Awards has selected Costa Rica as the host country for its 2026 awards ceremony and volunteer experience.
Meet our 2026 judges
We are convinced that creative communications can help us make the world a better place. We CAN be global change agents! To achieve this, we have assembled a first-rate team of festival judges, made up of leaders from NGOs, advertising companies, and creative agencies from around the world.
Sarah Price
Director Sustainability | Sappi Europe, Switzerland
Sarah is passionate about people and trees and the potential to utilize forests to solve our global challenges. She is Director Sustainability for Sappi Europe, where she leads a dedicated team and provides strategic direction to accelerate sustainability transformation and performance within the company. Sappi is a leading global provider of sustainable woodfibre products. Working in the forest sector for over 25 years, Sarah’s experience spans across research institutes, NGOs and private sector. She possesses a Masters of Forest Science from Yale University and a Bachelors of Science in Natural Resource Conservation from the University of British Columbia.
Melodie Brault
Creative Director | Azoo, Switzerland
Mélodie Brault is a Creative Director and Scenographer exploring the intersection of spatial design, storytelling, light, sound, and technology. From theatre and scenography to immersive exhibitions and interactive experiences, her work is driven by a strong belief in the power of design to create meaningful connections and foster a more sustainable relationship with our environment. Her international experience across Europe and Asia has shaped an open, cross-cultural approach to creation, blending artistic sensitivity with emerging technologies.
In 2024, Mélodie co-founded AZOO, a new generation of immersive experiences dedicated to reconnecting audiences with the living world. Combining spatial design, immersive storytelling, interactive technologies, and biodiversity expertise, AZOO creates lifelike encounters with animals and ecosystems, with the ambition to spark curiosity, wonder, and empathy for wildlife. Each experience is developed in collaboration with creatives, technologists, educators, scientists, and biodiversity experts, grounding innovation in a deep respect for the real world.
Marcelo Fedele
CEO | Blinker, Argentina
I’m Marcelo Fedele, a communications professional passionate about advertising and constantly seeking new challenges. As CEO and Founder of WideAg Latam Group and Blinkerad, I lead regional operations, market expansion, and overall business strategy.
I also draw on my experience as a digital advisor to help drive the growth of various ventures and agencies across the industry. I hold a degree in Advertising, complemented by studies in Data Analytics, Google, and International Trade.
My goal is to continue leading the transformation and professionalization of the digital marketing ecosystem across the region.
Valeria Leon
Digital & Brand Strategist | DDB, Chile
I am a Brand & Digital Strategist with more than 10 years of experience developing brand and content strategies at leading agencies. I have worked with brands across a range of industries, including beauty, banking, retail, and FMCG.
Currently, I specialize in brand and digital strategy, integrating content, social media, and data analysis to transform business challenges into clear, relevant strategies that resonate with audiences.
Tim Chapman
Creative Director | Publica, New Zealand
Currently, I’m the Creative Director at Publica in New Zealand.
I’ve been working in advertising since 1999, building my career across agencies in Australia, the USA, the UK and New Zealand. Along the way I’ve built brands and campaigns for Crocs, LVMH, Unilever, the School of the Art Institute of Chicago, the Illinois Office of Tourism, The Magnificent Mile Chicago, the Chicago Wolves, Expedia, Brand USA, and the University of California, among others.
My work has received awards at both national and international festivals.
