Final entry deadline
(4 submissions free of registration fees):

September 27, 2025

Online Judging:

September 29–30, 2025

Winners Notified:

October 2, 2025

Gathering of Judges
(Geneva, Switzerland):

October 16, 2025

Volunteer Experience & LuumTalks (Bangkok, Thailand):

October 29-30, 2025

About us

The idea for the Luum Awards came together during the pandemic, inspired by the acts of solidarity seen around the world at that time. The festival organizers created the Luum Awards to recognize the creative works that are promoting a better world, firmly believing in the power of communicators to serve as global change agents.

To promote this goal, every year, we put together a team of first-rate judges, made up of leaders of NGOs, brands, and advertising agencies, to evaluate creative and strategic pieces that promote messages related to making the world a better place.

We are the first global creative festival to go zero-paper. Additionally, since 2024, we have held our events in host cities other than Switzerland, where the festival is registered, choosing instead to host our events in the Global South, where we can help communities in need with investment and social/environmental volunteer efforts. By becoming a volunteer, you can help us achieve our goal!

When you participate in Luum you help us support in-need communities. For example, in 2024, we hosted an event in Peru’s Sacred Valley, which resulted in USD $60,000 in direct and indirect investments entering the local economy in a primarily impoverished indigenous region of Peru.

News

The creative festival that dared to present its judges like no other

Luum Awards 2025 opens registration and confirms a surprising destination

Luum Awards Confirms Thailand as the Host Country for its Gathering of Winners and Volunteers

Luum: A New Option for Purpose-Driven Creatives

Discover the Year’s Best Purpose-Driven Creative Campaigns, per Luum Awards

Luum is the First Global Creative Festival with zero Printed Materials and zero Waste

ccsbw.org

The global initiative launched by the Luum Awards

Thousands of associations, communities and small and medium-sized NGOs struggle day-in and day-out to address the world’s social and environmental challenges, without the help of communications agencies or marketing experts. This undoubtedly affects their ability to fulfill their objectives.

CCS/BW seeks to accompany these NGOs on their missions, so that, with appropriate strategies they can secure more resources and with creativity they can continue to change lives through more powerful messaging. CCS (Creatives, Communicators and Strategists) can help create a BW (Better World): CCS/BW.

There are many “invisible” causes that need our attention, while everyone focuses on the same “trending” issues. For example, we need more people talking about forestry, cultural protection of displaced indigenous communities, education for children with visual impairments, lifestyle support for people with spina bifida, care for homeless elderly populations, etc.

If you belong to an agency or brand, you can become a global change agent.

Changing lives with Luum Awards and CCS/BW

Luum & CCS/BW 2025 Venues

Hilton Convention Center (Geneva, Switzerland):

Where we will evaluate the festival’s best submissions

Bangkok (Thailand):

The Southeast Asian paradise confirmed for the 2025 Luum Awards

Elephants World:

A sanctuary, where you can volunteer to help us feed and pamper rescued elephants

Meet our 2025 judges

We are convinced that creative communications can help us make the world a better place. We CAN be global change agents! To achieve this, we have assembled a first-rate team of festival judges, made up of leaders from NGOs, advertising companies, and creative agencies from around the world.

Francesca Castano

Scientific Director | VML Health, Italy

My professional journey began in the laboratories of the Telethon Institute of Genetics and Medicine, where I discovered the wonder of scientific research and had the privilege of collaborating with brilliant minds.

Driven by a desire for new challenges, I then embarked on a path in the dynamic world of medical-scientific communication. It was love at first sight, a passion that has lasted over twenty years and continues to grow. I immediately understood that this field requires the same curiosity, rigor, and dedication as research, but with the added ability to transform complex scientific data into engaging stories. My goal has always been to understand the needs and concerns of the audience, whether they are doctors, patients, or the public, to communicate clearly and appropriately.

Today, as a Scientific Director I coordinate the Medical Strategy team at VML Health, a leading agency in medical-scientific communication. I remain committed to writing and research, approaching each project as a valuable opportunity for professional and personal development.

Phoobeth Thitinavakul

Creative Group Head | SOUR Bangkok

Phoobeth is Creative Group Head/Art Director at SOUR Bangkok, Southeast Asia’s leading independent agency. With a sharp eye for culture and concept, he crafts work that resonates locally and globally.

His work has been recognized by both local and international awards. Earlier in his career, he had the opportunity to represent Thailand as a AdFest Young Lotus delegate and was awarded in the Young Cannes Lions competition.

In 2023, he was appointed as a Young Judge at the Adman Awards Thailand, reflecting the industry’s recognition of his growing influence and contribution to the creative community.

Nicola Baumann

Group Creative Director | PEIX Health Group, Germany

With 25+ years in the game and a track record of award-winning work, Nicola blends bold creativity with strategic depth. She’s led multidisciplinary teams across the healthcare and consumer space – shaping campaigns, brands, and narratives that resonate.

Her work spans global product launches, disease awareness, patient engagement, and more – always aiming to create meaningful connections between people and ideas.”

Janka Csapó

Digital Marketing Manager | The LEGO Group, Hungary, Greece and Adriatic

Khouloud Razzouqui

Creative Strategist | Optimum Marketing Group, Morocco

As a Creative Strategist at Optimum Marketing Group, I lead and execute innovative marketing campaigns for various clients, ranging from small businesses to large corporations. I leverage my skills in benchmarking, writing, thinking and researching to deliver high-quality results that meet the clients needs and expectations, as well as the company’s standards and objectives.

With a Master’s degree in Marketing and Communication from HEM Casablanca and IAE Lyon France, I acquired a solid foundation in marketing theory and practice, as well as a global perspective and intercultural awareness. I have been a Strategic Planning Specialist since 2023, and a Creative mind since forever… Applying my analytical and creative thinking to develop effective and impactful communication strategies that align with the market trends and consumer behavior. I am passionate about finding new and original ways to communicate and connect with different audiences, and I enjoy working with a diverse and talented team of professionals.

Winners that inspire

Hall of Fame 2024

Network of the Year 2024: VML

Agency of the Year 2024: Dentsu Creative Argentina

Check out the Top 5 independent agencies of Luum 2024