Final entry deadline
(4 submissions free of registration fees):
September 27, 2025
Online Judging:
September 29–30, 2025
Notification to Winners:
October 2, 2025
Gathering of Judges
(Geneva, Switzerland):
October 16, 2025
Volunteer Experience & LuumTalks (Bangkok, Thailand):
October 29-30, 2025
Before starting, remember that in order to participate and be able to register and submit materials at no cost, you must be an independent company (not affiliated with traditional multinational networks) or an independent multinational network.
About us
The idea for the Luum Awards came together during the pandemic, inspired by the acts of solidarity seen around the world at that time. The festival organizers created the Luum Awards to recognize the creative works that are promoting a better world, firmly believing in the power of communicators to serve as global change agents.
To promote this goal, we put together a team of first-rate judges every year, made up of leaders of NGOs, brands, and advertising agencies, to evaluate creative and strategic pieces that promote messages related to making the world a better place.
We are the first global creative festival to go zero-paper. Additionally, since 2024, we have held our events in host cities other than Switzerland, where the festival is registered, choosing instead to host our events in the Global South, where we can help communities in need with investment and social/environmental volunteer efforts. You can help us, by becoming a volunteer!
When you participate in Luum you help us support in-need communities. For example, in 2024, we hosted an event in Peru’s Sacred Valley, which resulted in USD $60,000 in direct and indirect investments entering the local economy in a primarily impoverished indigenous region of Peru.
News
ccsbw.org
The global initiative launched by the Luum Awards
Thousands of associations, communities and small and medium-sized NGOs struggle day-in and day-out to address the world’s social and environmental challenges, without the help of communications agencies or marketing experts. This undoubtedly affects their ability to fulfill their objectives.
CCS/BW seeks to accompany these NGOs on their missions, so that, with appropriate strategies they can secure more resources and with creativity they can continue to change lives through more powerful messaging. CCS (Creatives, Communicators and Strategists) can help create a BW (Better World): CCS/BW.
There are many “invisible” causes that need our attention, while everyone focuses on the same “trending” issues. For example, we need more people talking about forestry, cultural protection of displaced indigenous communities, education for children with visual impairments, lifestyle support for people with spina bifida, care for homeless elderly populations, etc.
If you belong to an agency or brand, you can become a global change agent.
Changing lives with Luum Awards and CCS/BW
Luum & CCS/BW 2025 Venues
Hilton Convention Center (Geneva, Switzerland):
Where we will evaluate the festival’s best submissions
Bangkok (Thailand):
The Southeast Asian paradise confirmed for the 2025 Luum Awards
Elephants World:
A sanctuary, where you can volunteer to help us feed and pamper rescued elephants
Meet the juries 2025
We are convinced that creative communications can help us make the world a better place. We CAN be global change agents! To achieve this, we have assembled a first-rate team of festival judges, made up of leaders from NGOs, advertising companies, and creative agencies from around the world.
Wendy Chan
Health Creative Lead, APAC | Edelman
2024
Joao Camacho
Executive Creative Director | Saatchi Wellness MEA&Turkey
2024
Sam Haynes
Global Creative Director | Grey London
2024
Susana Gema
Manager of communication and social intervention projects | Sarape Social
2025
Ben Schwartz
Vice President – Client Services, BPG UAE | BPG Group
2025
