Volunteer Experience
Be part of the change
Open for entries
Deadline: October 2, 2026
Wakii.org
Luum’s initiative to support small and medium-sized NGOs.
Final entry deadline
(4 submissions free of registration fees):
October 2, 2026
Online Judging:
October 7–10, 2026
Winners Notified:
October 12, 2026
Gathering of Judges
(Geneva, Switzerland):
October 29, 2026
Volunteer Experience:
November 12-13, 2026
About us
The idea for the Luum Awards came together during the pandemic, inspired by the acts of solidarity seen around the world at that time. The festival organizers created the Luum Awards to recognize the creative works that are promoting a better world, firmly believing in the power of communicators to serve as global change agents.
To promote this goal, every year, we put together a team of first-rate judges, made up of leaders of NGOs, brands, and advertising agencies, to evaluate creative and strategic pieces that promote messages related to making the world a better place.
We are the first global creative festival to go zero-paper. Additionally, since 2024, we have held our events in host cities other than Switzerland, where the festival is registered, choosing instead to host our events in the Global South, where we can help communities in need with investment and social/environmental volunteer efforts. By becoming a volunteer, you can help us achieve our goal!
When you participate in Luum you help us support in-need communities. For example, in 2024, we hosted an event in Peru’s Sacred Valley, which resulted in USD $60,000 in direct and indirect investments entering the local economy in a primarily impoverished indigenous region of Peru.
News
The global initiative launched by the Luum Awards
Thousands of associations, communities and small and medium-sized NGOs struggle day-in and day-out to address the world’s social and environmental challenges, without the help of communications agencies or marketing experts. This undoubtedly affects their ability to fulfill their objectives.
Wakii seeks to accompany these NGOs on their missions, so that, with appropriate strategies they can secure more resources and with creativity they can continue to change lives through more powerful messaging.
There are many “invisible” causes that need our attention, while everyone focuses on the same “trending” issues. For example, we need more people talking about forestry, cultural protection of displaced indigenous communities, education for children with visual impairments, lifestyle support for people with spina bifida, care for homeless elderly populations, etc.
If you belong to an agency or brand, you can become a global change agent.
Changing lives with Luum Awards and Wakii
Luum & Wakii 2026 Venues
Hilton Convention Center (Geneva, Switzerland):
Where we will evaluate the festival’s best submissions
Costa Rica:
The Luum Awards has selected Costa Rica as the host country for its 2026 awards ceremony and volunteer experience.
Meet our 2026 judges
We are convinced that creative communications can help us make the world a better place. We CAN be global change agents! To achieve this, we have assembled a first-rate team of festival judges, made up of leaders from NGOs, advertising companies, and creative agencies from around the world.
Alberto Espeja
Global Senior Creative | Grabarz & Partner | Omnicom, Germany
Alberto Espeja is a Spanish Global Senior Creative at Grabarz & Partner in Hamburg. Over 17 years, he has worked across Spain, the UK and Germany, creating integrated ideas for brands such as Porsche, Deutsche Telekom, Burger King, IKEA and Coca-Cola.
Ranked #1 Art Director in Europe by The One Club in 2024, his work has been recognized at Cannes Lions, The One Show, Clio, Epica, ADC, LIA and New York Festivals. His approach sits between sharp thinking and emotional craft: ideas that are simple enough to travel, precise enough to belong to a brand, and human enough to leave a mark
Monica Parra
Marketing Manager | Rappi, Colombia
Monica Parra is a Marketing Manager in Rappi. leader with extensive experience driving innovation, brand growth, and customer-centric strategies across Latin America and international markets. She has held leadership roles at Rappi and worked with globally recognized agencies such as BBDO, leading multidisciplinary teams and integrating creativity, technology, and data to deliver measurable business impact. Her international experience across Latin America, India, Barcelona, and Miami has given her a global perspective on digital transformation, consumer behavior, and sustainable growth.
In addition to her corporate career, Monica is a postgraduate professor, speaker, executive coach, international awards juror, and mentor committed to developing the next generation of marketing leaders. Her contributions to the industry have earned recognition through YouTube Works Awards, Interlat Digital Awards, and Effie Awards finalist and shortlisted campaigns, reflecting her ability to combine innovation, creativity, and business effectiveness.
Elki Hendria
Co-Founder and Chief Strategy & Digital Officer | Moonfolks, Indonesia
Elki Hendria is Co-Founder and Chief Strategy & Digital Officer at Moonfolks, with 18 years of experience leading brand strategy, creativity, and digital transformation across Southeast Asia. He has developed award-winning work for leading brands in FMCG, technology, finance, healthcare, automotive, travel & tourism, and telecommunications.
His work has been honored by Cannes Lions, including a Sustainable Development Goals Lion for Stop Child Marriage, as well as LUUM Awards for Life Music, Campaign Asia, MMA Smarties, MOB-EX, and other international and regional competitions. Elki believes the best creative ideas generate lasting business growth while creating positive cultural and social impact.
Willy Padro
General Director | ADN, Spain
He holds a Bachelor’s degree in Journalism, followed by a degree in Advertising and Public Relations, and a Master’s degree in Communication Management.
With more than 15 years of experience in the communications industry, he began his career in advertising as a copywriter and creative at several agencies, working with clients such as ACB, la Caixa, Devorolor, and BBVA. Driven by curiosity and a desire to broaden his expertise, he went on to explore different roles within agencies. After several years as a Project Manager and Account Director, he is currently Managing Director of ADN Com Barcelona, where he focuses on leading the team, strengthening client relationships, and driving the agency’s growth.
Having worked across a variety of industries, for the past 12 years he has specialized in the healthcare sector, leading strategic initiatives, integrated campaigns, events, and cross-functional projects in both online and offline environments for clients including Boehringer Ingelheim, Almirall, Bayer, LETI Pharma, Novartis, argenx, iSalud.com, and the Mobile World Congress (MWC).
He also serves as a guest lecturer at the Universitat Abat Oliba CEU (UAO), where he teaches undergraduate students in the Advertising program.
Ulysse Mouron
Head of Strategy & New Business | McCann, Dakar
I’m Ulysse Mouron, Head of Strategy & New Business at McCann Dakar. My journey has taken me from Paris to Yangon to Dakar, working at the crossroads of brand strategy, creative thinking and 360° communication. I help brands turn business challenges into sharp, culturally relevant ideas that people can actually feel and remember. My work is about connecting insight, creativity and execution to build campaigns that are simple, meaningful and made to move people. I bring together strategy, creativity and cultural understanding to help brands find their voice, sharpen their message and make work that matters.
Winners that inspire
- Title: Scrolling Therapy
- Agency: Dentsu
- Brand: Eurofarma
- Country: Argentina
- Year: 2023
- Title: Code my Crown
- Agency: Edelman
- Brand: Dove / Unilever
- Country: Thailand
- Year: 2024
- Title: Wildlife Watch
- Agency: Edelman
- Brand: Samsung
- Country: UK
- Year: 2022
- Title: Wasteminster a downing street disaster
- Agency: Method and Madness
- Brand: GreenPeace UK
- Country: Singapore
- Year: 2022
- Title: Dogs without Borders
- Agency: VML
- Brand: SFBO Médicos sin fronteras
- Country: Spain / Brazil / USA
- Year: 2023
- Title: Fighting to Remember
- Agency: McCann
- Brand: Zikaron Basalon
- Country: Israel
- Year: 2023
- Title: Optink
- Agency: McCann
- Brand: Junge Helden E.V.
- Country: France
- Year: 2023
- Title: Morning after Island
- Agency: Ogilvy
- Brand: Grupo Estratégico PAE
- Country: Honduras
- Year: 2022
- Title: Car Parts Of Life
- Agency: Ogilvy / DelaCruz
- Brand: Plaza de las Americas and Stefano Foundation
- Country: Puerto Rico (US)
- Year: 2024

































































































































































































































































































































