Final entry deadline
(4 submissions free of registration fees):
October 2, 2026
Online Judging:
October 7–10, 2026
Winners Notified:
October 12, 2026
Gathering of Judges
(Geneva, Switzerland):
October 29, 2026
Volunteer Experience:
November 19-20, 2026
About us
The idea for the Luum Awards came together during the pandemic, inspired by the acts of solidarity seen around the world at that time. The festival organizers created the Luum Awards to recognize the creative works that are promoting a better world, firmly believing in the power of communicators to serve as global change agents.
To promote this goal, every year, we put together a team of first-rate judges, made up of leaders of NGOs, brands, and advertising agencies, to evaluate creative and strategic pieces that promote messages related to making the world a better place.
We are the first global creative festival to go zero-paper. Additionally, since 2024, we have held our events in host cities other than Switzerland, where the festival is registered, choosing instead to host our events in the Global South, where we can help communities in need with investment and social/environmental volunteer efforts. By becoming a volunteer, you can help us achieve our goal!
When you participate in Luum you help us support in-need communities. For example, in 2024, we hosted an event in Peru’s Sacred Valley, which resulted in USD $60,000 in direct and indirect investments entering the local economy in a primarily impoverished indigenous region of Peru.
News
The global initiative launched by the Luum Awards
Thousands of associations, communities and small and medium-sized NGOs struggle day-in and day-out to address the world’s social and environmental challenges, without the help of communications agencies or marketing experts. This undoubtedly affects their ability to fulfill their objectives.
Wakii seeks to accompany these NGOs on their missions, so that, with appropriate strategies they can secure more resources and with creativity they can continue to change lives through more powerful messaging.
There are many “invisible” causes that need our attention, while everyone focuses on the same “trending” issues. For example, we need more people talking about forestry, cultural protection of displaced indigenous communities, education for children with visual impairments, lifestyle support for people with spina bifida, care for homeless elderly populations, etc.
If you belong to an agency or brand, you can become a global change agent.
Changing lives with Luum Awards and Wakii
Luum & Wakii 2026 Venues
Hilton Convention Center (Geneva, Switzerland):
Where we will evaluate the festival’s best submissions
Costa Rica:
The Luum Awards has selected Costa Rica as the host country for its 2026 awards ceremony and volunteer experience.
Meet our 2026 judges
We are convinced that creative communications can help us make the world a better place. We CAN be global change agents! To achieve this, we have assembled a first-rate team of festival judges, made up of leaders from NGOs, advertising companies, and creative agencies from around the world.
Javier Luzardi
ECD & Co founder | Pasta, Argentina
Javo is an Argentine advertising creative who began his career on the client services side, working at international agencies such as Sesimicom and Fancy in San Francisco. Trained as an advertising professional and designer at the Faculty of Design in Buenos Aires, he gradually transitioned into the creative side before returning to Buenos Aires, where he joined Niña, an independent project that is now Tombras Buenos Aires.
In 2015, he founded PASTA, an agency that today, after more than ten years in the industry, has offices in Argentina and Paraguay and exports its services to Chile, Peru, and Brazil. He currently works with international brands such as VW, Shell, Loma Negra, Roemmers, Eurofarma, Grupo COMBE, and Te Guaraní, among others.
With experience in purpose-driven campaigns, Javo served as co-director and screenwriter of the documentary THE TIME ENDEAVOR, focused on the reforestation of the Peruvian Amazon. More recently, he directed and wrote the documentary and campaign EL CAMINO DEL AGUA for mining company Alpayana, addressing the environmental and social challenges surrounding water scarcity in Lima.
Fred Bosch
Executive Creative Director | David the Agency, Spain
Fred Bosch is an Argentine-Brazilian creative leader and Executive Creative Director at DAVID Madrid. With over a decade of experience across agencies including Lola MullenLowe and Leo Burnett, he has led award-winning work for global brands such as Burger King, Fiat, Kellogg’s, Diageo, Cornetto and AXA. A Young Lion and Cannes-awarded creative, Fred combines a deep understanding of digital culture with a passion for innovation, technology and ideas that move people.
Marcelo Fedele
CEO | Blinker, Argentina
I’m Marcelo Fedele, a communications professional passionate about advertising and constantly seeking new challenges. As CEO and Founder of WideAg Latam Group and Blinkerad, I lead regional operations, market expansion, and overall business strategy.
I also draw on my experience as a digital advisor to help drive the growth of various ventures and agencies across the industry. I hold a degree in Advertising, complemented by studies in Data Analytics, Google, and International Trade.
My goal is to continue leading the transformation and professionalization of the digital marketing ecosystem across the region.
Valeria Leon
Digital & Brand Strategist | DDB, Chile
I am a Brand & Digital Strategist with more than 10 years of experience developing brand and content strategies at leading agencies. I have worked with brands across a range of industries, including beauty, banking, retail, and FMCG.
Currently, I specialize in brand and digital strategy, integrating content, social media, and data analysis to transform business challenges into clear, relevant strategies that resonate with audiences.
Tim Chapman
Creative Director | Publica, New Zealand
Currently, I’m the Creative Director at Publica in New Zealand.
I’ve been working in advertising since 1999, building my career across agencies in Australia, the USA, the UK and New Zealand. Along the way I’ve built brands and campaigns for Crocs, LVMH, Unilever, the School of the Art Institute of Chicago, the Illinois Office of Tourism, The Magnificent Mile Chicago, the Chicago Wolves, Expedia, Brand USA, and the University of California, among others.
My work has received awards at both national and international festivals.
