Final entry deadline
(4 submissions free of registration fees):
October 2, 2026
Online Judging:
October 7–10, 2026
Winners Notified:
October 12, 2026
Gathering of Judges
(Geneva, Switzerland):
October 29, 2026
Volunteer Experience:
November 19-20, 2026
About us
The idea for the Luum Awards came together during the pandemic, inspired by the acts of solidarity seen around the world at that time. The festival organizers created the Luum Awards to recognize the creative works that are promoting a better world, firmly believing in the power of communicators to serve as global change agents.
To promote this goal, every year, we put together a team of first-rate judges, made up of leaders of NGOs, brands, and advertising agencies, to evaluate creative and strategic pieces that promote messages related to making the world a better place.
We are the first global creative festival to go zero-paper. Additionally, since 2024, we have held our events in host cities other than Switzerland, where the festival is registered, choosing instead to host our events in the Global South, where we can help communities in need with investment and social/environmental volunteer efforts. By becoming a volunteer, you can help us achieve our goal!
When you participate in Luum you help us support in-need communities. For example, in 2024, we hosted an event in Peru’s Sacred Valley, which resulted in USD $60,000 in direct and indirect investments entering the local economy in a primarily impoverished indigenous region of Peru.
News
The global initiative launched by the Luum Awards
Thousands of associations, communities and small and medium-sized NGOs struggle day-in and day-out to address the world’s social and environmental challenges, without the help of communications agencies or marketing experts. This undoubtedly affects their ability to fulfill their objectives.
Wakii seeks to accompany these NGOs on their missions, so that, with appropriate strategies they can secure more resources and with creativity they can continue to change lives through more powerful messaging.
There are many “invisible” causes that need our attention, while everyone focuses on the same “trending” issues. For example, we need more people talking about forestry, cultural protection of displaced indigenous communities, education for children with visual impairments, lifestyle support for people with spina bifida, care for homeless elderly populations, etc.
If you belong to an agency or brand, you can become a global change agent.
Changing lives with Luum Awards and Wakii
Luum & Wakii 2026 Venues
Hilton Convention Center (Geneva, Switzerland):
Where we will evaluate the festival’s best submissions
Costa Rica:
The Luum Awards has selected Costa Rica as the host country for its 2026 awards ceremony and volunteer experience.
Meet our 2026 judges
We are convinced that creative communications can help us make the world a better place. We CAN be global change agents! To achieve this, we have assembled a first-rate team of festival judges, made up of leaders from NGOs, advertising companies, and creative agencies from around the world.
Felicity Mclean
Associate Director, Sustainability Partnerships & Engagement | WPP, United Kingdom
Felicity McLean is Associate Director, Sustainability Partnerships & Engagement at WPP, where she works across
the company’s global network to embed sustainability into business strategy, culture, capability building, and client growth. With nearly 20 years of experience spanning sustainability, innovation, and transformation, she helps organisations unlock commercial
and societal value through creative solutions that drive meaningful change.
Prior to joining WPP, Felicity worked with Ashoka, the world’s largest network of social entrepreneurs, partnering
with businesses, foundations, and changemakers to accelerate solutions to environmental and social challenges. She designed and delivered global innovation challenges and cross-sector collaborations, bringing together entrepreneurs, corporates, NGOs, and investors
to scale ideas with the potential to create systemic impact.
Today, she works with senior leaders, client teams, and industry partners to position sustainability as a
driver of trust, growth, and long-term business resilience. A regular industry speaker and awards judge, she is passionate about the role of creativity and innovation in driving positive change at scale. As a LUUM Awards judge, she brings expertise in sustainability
strategy, social innovation, behaviour change, and impact measurement, with a particular interest in recognising work that combines creative excellence with measurable social and environmental outcomes.
Cristian Cambronero
CEO & Chief Creative Director | RIOT\TBWA, Costa Rica
Cambronero works at the intersection of strategy, creativity, influence, and culture.
At RIOT\TBWA Costa Rica he leads teams and ideas that help brands participate meaningfully in culture and earn a greater share of the future.
His experience spans business leadership, brand strategy, creativity, and communications. Throughout his career, he has worked with brands including Oreo, Nissan, Johnnie Walker, Grupo Bimbo, Roche, Audi, Scotiabank, Uber, Smirnoff, DiDi, Grupo Nación and Movistar.
He is a DEI expert certified by Universitat de Barcelona and a former visiting professor at INCAE Business School.
Cambronero is also a journalist. In 2009, became the youngest person ever to receive Costa Rica’s National Journalism Prize. That experience continues to shape the way he researches, asks questions, identifies cultural shifts, and turns them into compelling stories and effective ideas.
As a creative leader, his work has been recognized at some of the industry’s most prestigious festivals and awards, including Cannes Lions — with Glass and Silver Lions — The Clio Awards, El Ojo de Iberoamérica, and the Effie Awards.
Ulisses Razaboni
Global Creative Director | Grey, Brazil
Ulisses Razaboni is a Brazilian creative director with over 20 years of experience developing ideas for brands he believes in.
He has worked at leading agencies such as AlmapBBDO, DM9DDB, Lew’Lara\TBWA and TBWA\Media Arts Lab, leading creative work for Apple, Nissan and Gatorade in Brazil and across Latin America. He later became Global Creative Director at Grey, where he worked with global brands including Coca-Cola, Corona and Budweiser.
His work has been recognized at Cannes Lions, D&AD, The One Show, ADC, El Ojo de Iberoamérica, LIA, ANDY and other international award shows.
He believes the best ideas should be simple enough to understand, unexpected enough to be remembered and useful enough to make a difference.
Juan Manuel Ordonez
Managing Director of Strategy and Business | Graviti Omnicom, Guatemala
Juan Manuel Ordóñez is Managing Director of Strategy and Business at Graviti Omnicom Partner. His career began in creative direction before transitioning into strategy and effectiveness, giving him a unique perspective: he understands both what makes a creative idea relevant and what makes an idea drive business results. He believes effectiveness is not separate from creativity, but rather the proof that an idea truly worked.
Athina Lalljee
Group Creative Director | McCann, Canada
Athina is an award-winning Creative Director with 15+ years of experience across five agencies and two continents—currently at McCann Canada. Her work for brands like LEGO and Coca-Cola has been recognized at Cannes Lions, One Show, D&AD, Dubai Lynx, and more. Named one of Campaign Magazine’s ‘Faces to Watch Under 30’ in 2017, she has yet to slow down, continuing to put the work first on Kids Help Phone, Mastercard, Lactalis, and WCLC.
