Agency Registration and Open Entries: From May 18
Final entry deadline: September 29
Awards Ceremony: November 4

 

In the search for the best, we propose a unique format that conveys the competitive but just essence of the festival:

  1. Only Gold: Luum only awards Gold medals, there are no second or third place awards. That is to say that the festival only awards medals to the best of the best.
  2. Free Registration: You can upload up to 4 entries free of charge and only winners pay award rights (USD650).
  3. Equality: There are no jury presidents, no academic hierarchies. All the judges are top-tier and their evaluations are made at different times during the judging period.
  4. Democratic: All participants, regardless of size, brand or nationality, are given the same amount of opportunities to upload their entries at no cost: 4.
  5. Fairness: Luum meets gender quotas: 50% of the judges are men and 50% of the judges are women.
  6. Diversity: The judges panel is composed primarily of talented global advertising and marketing professionals from well-known associations and communities, however, governmental and non-governmental entities may also participate.
  7. Luum Awards is the only festival in the world to reward messages of social, environmental and animal rights awareness.

:About

We are the first global festival dedicated to creativity, exclusively rewarding messages that seek to awaken a social, civic or environmental consciousness so as to make the world a better place. In order to achieve this goal, we have secured the support of a top-tier academic team, made up of judges from the leading creative agencies from 5 continents as well as top-tier NGO directives.

This is the best opportunity to prove that we are agents of change and that we are much more than just great ideas for companies and advertisers.

Lu´um means world” or “fertile land” in the Mayan language. This beautiful millennial culture, full of respect and love for the land and its communities, was one of our sources of inspiration for the festival’s image; because, like the Mayans, we also seek fertile ground, to sow positive seeds on a planet that desperately needs them

:Meet the Jury

Check out our list of some of the 80 confirmed judges that will select the winners of the 234 possible gold medals that will be awarded during the Golden Edition launch:

Genna Ingold

Communications Lead
KOFI ANNAN FOUNDATION

SWITZERLAND
2022

Alix Pennycuick

Global Executive Creative Director
MEDIA MONKS

UK
2022

Charlotte Sector

Multimedia Communication and Advocacy Manager
UNAIDS

SWITZERLAND
2022

Juan Luis Isaza

Strategy and Innovation VP
DDB LATAM

UNITED STATES

Juan Ignacio Jimenez

General Director
BRANDY CREATIVITY & TECHNOLOGY

COSTA RICA
2022

Lauren Haberfield

Executive Creative Director
EDELMAN

FRANCE
2022

Miguel Ormeño

Executive Creative Director
OLÍSTICO

PERU
2022

Natasha Wooderson 

Head of Internal Communications, Diversity & Inclusion, ANJ
THE KRAFT HEINZ COMPANY

AUSTRALIA
2022

:Latest Posts

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Next week the Luum Awards organization will announce the winning agencies of this year’s competition, which sought to reward...

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Fue un éxito el nacimiento de Luum Awards, el festival publicitario que se propuso premiar exclusivamente a los mejores trabajos...

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The first edition of the Luum Awards, the first advertising festival to exclusively reward the best creative works with...

:Allies

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