Final entry deadline
(4 submissions free of registration fees):
October 2, 2026
Online Judging:
October 7–10, 2026
Winners Notified:
October 12, 2026
Gathering of Judges
(Geneva, Switzerland):
October 29, 2026
Volunteer Experience:
November 19-20, 2026
About us
The idea for the Luum Awards came together during the pandemic, inspired by the acts of solidarity seen around the world at that time. The festival organizers created the Luum Awards to recognize the creative works that are promoting a better world, firmly believing in the power of communicators to serve as global change agents.
To promote this goal, every year, we put together a team of first-rate judges, made up of leaders of NGOs, brands, and advertising agencies, to evaluate creative and strategic pieces that promote messages related to making the world a better place.
We are the first global creative festival to go zero-paper. Additionally, since 2024, we have held our events in host cities other than Switzerland, where the festival is registered, choosing instead to host our events in the Global South, where we can help communities in need with investment and social/environmental volunteer efforts. By becoming a volunteer, you can help us achieve our goal!
When you participate in Luum you help us support in-need communities. For example, in 2024, we hosted an event in Peru’s Sacred Valley, which resulted in USD $60,000 in direct and indirect investments entering the local economy in a primarily impoverished indigenous region of Peru.
News
The global initiative launched by the Luum Awards
Thousands of associations, communities and small and medium-sized NGOs struggle day-in and day-out to address the world’s social and environmental challenges, without the help of communications agencies or marketing experts. This undoubtedly affects their ability to fulfill their objectives.
Wakii seeks to accompany these NGOs on their missions, so that, with appropriate strategies they can secure more resources and with creativity they can continue to change lives through more powerful messaging.
There are many “invisible” causes that need our attention, while everyone focuses on the same “trending” issues. For example, we need more people talking about forestry, cultural protection of displaced indigenous communities, education for children with visual impairments, lifestyle support for people with spina bifida, care for homeless elderly populations, etc.
If you belong to an agency or brand, you can become a global change agent.
Changing lives with Luum Awards and Wakii
Luum & Wakii 2026 Venues
Hilton Convention Center (Geneva, Switzerland):
Where we will evaluate the festival’s best submissions
Costa Rica:
The Luum Awards has selected Costa Rica as the host country for its 2026 awards ceremony and volunteer experience.
Meet our 2026 judges
We are convinced that creative communications can help us make the world a better place. We CAN be global change agents! To achieve this, we have assembled a first-rate team of festival judges, made up of leaders from NGOs, advertising companies, and creative agencies from around the world.
Ulisses Razaboni
Global Creative Director | Grey, Brazil
Ulisses Razaboni is a Brazilian creative director with over 20 years of experience developing ideas for brands he believes in.
He has worked at leading agencies such as AlmapBBDO, DM9DDB, Lew’Lara\TBWA and TBWA\Media Arts Lab, leading creative work for Apple, Nissan and Gatorade in Brazil and across Latin America. He later became Global Creative Director at Grey, where he worked with global brands including Coca-Cola, Corona and Budweiser.
His work has been recognized at Cannes Lions, D&AD, The One Show, ADC, El Ojo de Iberoamérica, LIA, ANDY and other international award shows.
He believes the best ideas should be simple enough to understand, unexpected enough to be remembered and useful enough to make a difference.
Juan Manuel Ordonez
Managing Director of Strategy and Business | Graviti Omnicom, Guatemala
Juan Manuel Ordóñez is Managing Director of Strategy and Business at Graviti Omnicom Partner. His career began in creative direction before transitioning into strategy and effectiveness, giving him a unique perspective: he understands both what makes a creative idea relevant and what makes an idea drive business results. He believes effectiveness is not separate from creativity, but rather the proof that an idea truly worked.
Athina Lalljee
Group Creative Director | McCann, Canada
Athina is an award-winning Creative Director with 15+ years of experience across five agencies and two continents—currently at McCann Canada. Her work for brands like LEGO and Coca-Cola has been recognized at Cannes Lions, One Show, D&AD, Dubai Lynx, and more. Named one of Campaign Magazine’s ‘Faces to Watch Under 30’ in 2017, she has yet to slow down, continuing to put the work first on Kids Help Phone, Mastercard, Lactalis, and WCLC.
Jorge Rodrigo
Creative Director | La Caseta, Spain
With more than 20 years of experience in creativity, Jorge has obtained multiple creative recognitions around the world at festivals such as Cannes Lions, New York Festivals, El Sol, WINA Festival, PHNX, Luum Awards, Summit International Awards, Telly Awards, FePI, Luxury Advertising Awards, FICE, Smile Festival, Agripina, Publifestival or FIAP, he has more than 60 campaigns published in Ads of The World and has worked for major brands such as Disney, Coca-Cola, Orange, Vodafone, RTVE, Iberia, Opel, El País, Kelme or different NGOs because he believes that creativity should be a driving force for change in this society.
Percy Honores
Chief Creative Officer | Cheil, Peru
With over 22 years of experience in the advertising industry, Percy currently serves as Chief Creative Officer (CCO) at Cheil Perú. Throughout his career, he has led campaigns for major brands including Samsung, Nestlé, Backus, Belcorp, and Movistar, while also teaching creativity, strategy, and branding.
His work has earned international recognition at Cannes Lions, as well as awards at prestigious festivals such as El Ojo de Iberoamérica, El Sol, and the WINA Awards. His accolades also include a Grand Effie, Gold Effies, recognition that reflects his commitment to turning creative ideas into effective strategies that drive business results.
