We are the first global festival dedicated to creativity, exclusively rewarding messages that seek to awaken a social, civic or environmental consciousness so as to make the world a better place. In order to achieve this goal, we have secured the support of a top-tier academic team, made up of judges from the leading creative agencies from 5 continents as well as top-tier NGO directives.

This is the best opportunity to prove that we are agents of change and that we are much more than just great ideas for companies and advertisers.

The Luum Awards is a WINA (World Independent Advertising Awards) initiative. WINA is the youngest advertising festival in the creative industry, which in only 5 years has surprised the industry with its successful editions hosted in Los Angeles, Bogotá, Santiago, Barcelona and Buenos Aires.

Lu´um means “world” or “fertile land” in the Mayan language. This beautiful millennial culture, full of respect and love for the land and its communities, was one of our sources of inspiration for the festival’s image; because, like the Mayans, we also seek fertile ground, to sow positive seeds on a planet that desperately needs them