About us
The idea for the Luum Awards came together during the pandemic, inspired by the acts of solidarity seen around the world at that time. The festival organizers created the Luum Awards to recognize the creative works that are promoting a better world, firmly believing in the power of communicators to serve as global change agents.
To promote this goal, we put together a team of first-rate judges every year, made up of leaders of NGOs, brands, and advertising agencies, to evaluate creative and strategic pieces that promote messages related to making the world a better place.
We are the first global creative festival to go zero-paper. Additionally, since 2024, we have held our events in host cities other than Switzerland, where the festival is registered, choosing instead to host our events in the Global South, where we can help communities in need with investment and social/environmental volunteer efforts. You can help us, by becoming a volunteer!
When you participate in Luum you help us support in-need communities. For example, in 2024, we hosted an event in Peru’s Sacred Valley, which resulted in USD $60,000 in direct and indirect investments entering the local economy in a primarily impoverished indigenous region of Peru.
7 Things that Make us Unique
In the search for the best, we propose a unique format that conveys the competitive but just essence of the festival:
1. Only Gold: Luum only awards Gold medals, there are no second or third place awards. That is to say that the festival only awards medals to the best of the best.
2. Free Registration: Entry registration is free and only winners pay award rights (only gold).
3. Equality: There are no jury presidents, no academic hierarchies. All the judges are top-tier and their evaluations are made at different times during the judging period.
4. Democratic: All participants, regardless of size, brand or nationality, are given the same amount of opportunities to upload their entries at no cost: 4.
5. Fairness: Luum meets gender quotas: 50% of the judges are men and 50% of the judges are women.
6. Diversity: The judges panel is composed primarily of talented global advertising and marketing professionals from well-known associations and communities, however, governmental and non-governmental entities may also participate.
7. Luum Awards is the only festival in the world to reward messages of social, environmental and animal rights awareness.
Meet the juries 2025
We are convinced that creative communications can help us make the world a better place. We CAN be global change agents! To achieve this, we have assembled a first-rate team of festival judges, made up of leaders from NGOs, advertising companies, and creative agencies from around the world.
Francesca Castano
Scientific Director | VML Health, Italy
Phoobeth Thitinavakul
Creative Group Head | SOUR Bangkok
Phoobeth is Creative Group Head/Art Director at SOUR Bangkok, Southeast Asia’s leading independent agency. With a sharp eye for culture and concept, he crafts work that resonates locally and globally.
His work has been recognized by both local and international awards. Earlier in his career, he had the opportunity to represent Thailand as a AdFest Young Lotus delegate and was awarded in the Young Cannes Lions competition.
In 2023, he was appointed as a Young Judge at the Adman Awards Thailand, reflecting the industry’s recognition of his growing influence and contribution to the creative community.
Nicola Baumann
Group Creative Director | PEIX Health Group, Germany
With 25+ years in the game and a track record of award-winning work, Nicola blends bold creativity with strategic depth. She’s led multidisciplinary teams across the healthcare and consumer space – shaping campaigns, brands, and narratives that resonate.
Her work spans global product launches, disease awareness, patient engagement, and more – always aiming to create meaningful connections between people and ideas.”
Janka Csapó
Digital Marketing Manager | The LEGO Group, Hungary, Greece and Adriatic
Khouloud Razzouqui
Creative Strategist | Optimum Marketing Group, Morocco
As a Creative Strategist at Optimum Marketing Group, I lead and execute innovative marketing campaigns for various clients, ranging from small businesses to large corporations. I leverage my skills in benchmarking, writing, thinking and researching to deliver high-quality results that meet the clients needs and expectations, as well as the company’s standards and objectives.
With a Master’s degree in Marketing and Communication from HEM Casablanca and IAE Lyon France, I acquired a solid foundation in marketing theory and practice, as well as a global perspective and intercultural awareness. I have been a Strategic Planning Specialist since 2023, and a Creative mind since forever… Applying my analytical and creative thinking to develop effective and impactful communication strategies that align with the market trends and consumer behavior. I am passionate about finding new and original ways to communicate and connect with different audiences, and I enjoy working with a diverse and talented team of professionals.
