TODAY... Lauren Haberfield is the Executive Creative Director of Edelman France. Originally from Melbourne, Australia, she has over 10 years experience using creativity to impact postive change, leading a wide range of adward winning campaigns. With expertise in conception, art direction, strategic thinking and copywriting, she champions a strong concept executed with simplicity.
YESTERDAY... Starting her career in 2011, Lauren has worked for a variety of international brands (Ray-Ban, La Roche Posay, Evian, Nestlé, Disneyland Paris, Purina, Pornhub, Nespresso, Westfield, MINI) and organizations (Innocence in Danger, RSCPA, Sea Shepherd, Breast Cancer Foundation) at BETC, McCann Paris, Marcel WW and
Ogilvy One. She has picked up over 70 creative awards (Cannes Lions, D&AD, The One Show, Clios, Lia Awards, Webbys, NY Festival, Epica, Gerety Awards, Cresta, Eurobest, Club des DA, Strategies) and has served on juries all over the world (NY Festivals, ADCC, AWARD Awards, Club des DA, Adstars, Gerety Awards). Within the creative community, Lauren is a recognized thought-leader and has delivered talks internationally and
spoken on various panels. She is a columnist for ‘Little Black Book’, has published op-eds in publications including ‘AdAge’ and ‘Adnews’, been interviewed for ‘It’s Nice That’ and is a Miami Ad School mentor.