GENEVA, SWITZERLAND — Starting this year, the Luum award ceremony at the Hilton in Geneva, Switzerland, will be transformed into an experience in which the winners will give back to society through content. More than just a purely social award ceremony, it will be a productive space in which the winners will participate as spokespersons in an international forum and will be interviewed one by one in their native languages.
The highly-relevant content generated will be multiplied by communities, advertisers, brands, academia, and the media. Through this initiative, the Luum Festival seeks to inspire the marketing community to communicate more responsibly in a world that needs positivity. This initiative will transform the applause from a live audience at a traditional event, multiplying positive messages through various channels for a society in need of good examples.
The top three ranked agencies from the previous edition will also be invited to meet with judges to vote on the gold medal-winning cases, to decide whether they deserve the Grand Prix or Titanium awards.