In order to be consistent with its raison d’être, the Luum Awards decided to have zero printed materials at its events this year.
The organization firmly believes that creative communication agencies can be change agents, and that an agency’s daily practices can have an impact. As a result, the Luum Awards will no longer use printouts at its events. Luum CMO Mauricio Rodríguez Vargas commented in response to the decision that: “We want to be an example, to prove that we can inspire the creative industry to improve its environmental practices. Even at the winners gala we will use recycled materials, the decoration will be natural with flowers from the region. The Luum Sign will be painted by the children at the “Fundación Niños del Arco Iris,” and we will have a mural at VidaWasi painted by the children from the region and the creative volunteers. Surely, other festivals and events will be inspired by this initiative.”
As of this edition, Luum will hold its events in regions with social or environmental needs, where the festival can reinvest its operational / logistical value in local organizations, so that together we can address the challenges we face. In addition, as of this edition, the ceremony format will be transformed into a volunteer initiative for the winners, speakers and guests who attend. This new format and vision are part of the Creatives and Strategists for a Better World (CSBW) initiative, a proposal sponsored by the Luum Awards that seeks to inspire communications companies and advertisers to do their part to create a better world.
