Geneva, Switzerland – October 16, 2025. Today, the Luum Awards 2025 Jury Gathering took place at the Hilton Convention Centre in Geneva, Switzerland, congregating distinguished creative and communication leaders from three continents, to evaluate the most inspiring campaigns of the year and to select the winners of the festival’s coveted Grand Prix, the festival’s highest honors.
The Luum Awards — known for celebrating purpose-driven creativity — convened a diverse panel of professionals committed to using communication and creativity as tools for positive social, environmental, and human impact.
We would like to publicly thank this year’s jurors:
Nicola Baumann (Peix Health, Germany), Pauliina Rasi (Pauliina Rasi Communications, Switzerland), Tomoyuki Kuwayama (HERALBONY, Japan), William Reed (Hey Honey, Netherlands), Samira Rafi (Boomerang, Morocco), Karen Mazzoli (Independent Consultant, Switzerland), Alana Dunsmore (Cancer Support Switzerland), and Cihan Kavaklipinar (CIAN, Istanbul), who joined us in-person, and joining online were Janka Csapó (The LEGO Group – Hungary, Greece & Adriatic), Jon Biggs (Monks, UK), Rick Kwan (Grey, Hong Kong), Verena Eckloff (Grey, Germany), and Ben Schwartz (BPG Group, UAE).
Their participation and commitment reflect the collaborative and inspiring spirit that defines the Luum Awards, reaffirming the festival’s role as a global benchmark for purpose-driven creativity.