Luum Awards Confirms Thailand as the Host Country for its Gathering of Winners and Volunteers
Luum Awards Confirms Thailand as the Host Country for its Gathering of Winners and Volunteers The Luum Awards, the global advertising festival that awards the best of creative, purpose-driven advertising, is announcing the second edition of its awards format in which winners are invited to participate in volunteer projects. This year, the Luum Award will […]
Luum: A New Option for Purpose-Driven Creatives
Peru’s Sacred Valley of the Incas was the first region to host the new festival format for the Luum Awards: a festival that rewards the best of purpose-driven creative and strategic communications. This new festival format proposes traveling to a new destination for each edition of the festival, and volunteering to support environmental and/or social […]
Discover the Year’s Best Purpose-Driven Creative Campaigns, per Luum Awards
A team of 88 judges, representing communication and advertising agencies, selected the winners of the 96 trophies awarded at Luum 2024. The judges’ panel included Hope Nardini (Global Executive Creative Director, Grey U.S) Sam Haynes (Global Creative Director, Grey London), Bontu Yousuf (Program Manager, Centre for Nature and Climate, World Economic Forum, Switzerland), Francesco Grandi […]
Luum is the First Global Creative Festival with zero Printed Materials and zero Waste
In order to be consistent with its raison d’être, the Luum Awards decided to have zero printed materials at its events this year. The organization firmly believes that creative communication agencies can be change agents, and that an agency’s daily practices can have an impact. As a result, the Luum Awards will no longer use […]
‘Meet’ some of the official winners of the 2024 Luum Awards!
Check out our list of the first confirmed official festival winners. We will find out exactly what they won on November 7 in Peru’s Sacred Valley. The winners of the 5 Grand Prix confirmed by the select group of judges that gathered in Geneva, Switzerland, on October 17, will also be announced at the event […]
Divine Intervention in the Sacred Valley
Bringing Education and Wellness to the Children of Niños del Arcoíris When we heed divine callings, we can achieve more than we imagine and become true change agents. That is how the Niños del Arcoíris Foundation came to fruition 23 years ago. Today, the Foundation provides educational opportunities and health services to more than 200 […]
Just 9 days left before the deadline to participate in the Luum Awards
Just one week before the deadline for submitting cases to the 2024 Luum Awards, we are continuing to receive cases from The Americas, Europe, Asia and Africa, and confirmations regarding participation in our volunteer experience and academic gathering for creatives in the Sacred Valley or Peru. Geneva continues to be the headquarters for the Luum […]
Dolls for Development
Dolls are more than childrens’ toys. They are small embodiments of our cultural values, fundamental tools for early childhood development, and can even champion women’s empowerment. In the small village of Andahuaylillas, located in the rural highlands of the Peruvian Andes Mountains, the Q’ewar Project is creating sustainable employment for women through the art of […]
Empowering Children Diagnosed with Chronic Illnesses
Fostering Possibility Over Limitation The diagnosis of a chronic illness can be a deeply emotional and challenging time for a family, particularly when it’s a child that is diagnosed. Understandably, parents often want to protect their child from further suffering, which can lead to overly restrictive behaviors or, conversely, a relaxation of household rules. Striking […]
VIDAWASI: The Gift of Health Closer to Home
In June 2010, Jesús Dongo had plans to build a luxury hotel on 14 beautiful acres of property in Peru’s Sacred Valley, but an accident turned his plans upside down. Doctors told Dongo that only a miracle could save the life of his daughter Abigail, then five years old. That is when he promised himself […]