Felicity McLean is Associate Director, Sustainability Partnerships & Engagement at WPP, where she works across

 the company’s global network to embed sustainability into business strategy, culture, capability building, and client growth. With nearly 20 years of experience spanning sustainability, innovation, and transformation, she helps organisations unlock commercial

 and societal value through creative solutions that drive meaningful change. 

Prior to joining WPP, Felicity worked with Ashoka, the world’s largest network of social entrepreneurs, partnering

 with businesses, foundations, and changemakers to accelerate solutions to environmental and social challenges. She designed and delivered global innovation challenges and cross-sector collaborations, bringing together entrepreneurs, corporates, NGOs, and investors

 to scale ideas with the potential to create systemic impact. 

Today, she works with senior leaders, client teams, and industry partners to position sustainability as a

 driver of trust, growth, and long-term business resilience. A regular industry speaker and awards judge, she is passionate about the role of creativity and innovation in driving positive change at scale. As a LUUM Awards judge, she brings expertise in sustainability

 strategy, social innovation, behaviour change, and impact measurement, with a particular interest in recognising work that combines creative excellence with measurable social and environmental outcomes. 

Cambronero works at the intersection of strategy, creativity, influence, and culture.

At RIOT\TBWA Costa Rica he leads teams and ideas that help brands participate meaningfully in culture and earn a greater share of the future.

His experience spans business leadership, brand strategy, creativity, and communications. Throughout his career, he has worked with brands including Oreo, Nissan, Johnnie Walker, Grupo Bimbo, Roche, Audi, Scotiabank, Uber, Smirnoff, DiDi, Grupo Nación and Movistar.

He is a DEI expert certified by Universitat de Barcelona and a former visiting professor at INCAE Business School.

Cambronero is also a journalist. In 2009, became the youngest person ever to receive Costa Rica’s National Journalism Prize. That experience continues to shape the way he researches, asks questions, identifies cultural shifts, and turns them into compelling stories and effective ideas.

As a creative leader, his work has been recognized at some of the industry’s most prestigious festivals and awards, including Cannes Lions — with Glass and Silver Lions — The Clio Awards, El Ojo de Iberoamérica, and the Effie Awards.

Ulisses Razaboni is a Brazilian creative director with over 20 years of experience developing ideas for brands he believes in.

He has worked at leading agencies such as AlmapBBDO, DM9DDB, Lew’Lara\TBWA and TBWA\Media Arts Lab, leading creative work for Apple, Nissan and Gatorade in Brazil and across Latin America. He later became Global Creative Director at Grey, where he worked with global brands including Coca-Cola, Corona and Budweiser.

His work has been recognized at Cannes Lions, D&AD, The One Show, ADC, El Ojo de Iberoamérica, LIA, ANDY and other international award shows.

He believes the best ideas should be simple enough to understand, unexpected enough to be remembered and useful enough to make a difference.

Juan Manuel Ordóñez is Managing Director of Strategy and Business at Graviti Omnicom Partner. His career began in creative direction before transitioning into strategy and effectiveness, giving him a unique perspective: he understands both what makes a creative idea relevant and what makes an idea drive business results. He believes effectiveness is not separate from creativity, but rather the proof that an idea truly worked.

Athina is an award-winning Creative Director with 15+ years of experience across five agencies and two continents—currently at McCann Canada. Her work for brands like LEGO and Coca-Cola has been recognized at Cannes Lions, One Show, D&AD, Dubai Lynx, and more. Named one of Campaign Magazine’s ‘Faces to Watch Under 30’ in 2017, she has yet to slow down, continuing to put the work first on Kids Help Phone, Mastercard, Lactalis, and WCLC.

With more than 20 years of experience in creativity, Jorge has obtained multiple creative recognitions around the world at festivals such as Cannes Lions, New York Festivals, El Sol, WINA Festival, PHNX, Luum Awards, Summit International Awards, Telly Awards, FePI, Luxury Advertising Awards, FICE, Smile Festival, Agripina, Publifestival or FIAP, he has more than 60 campaigns published in Ads of The World and has worked for major brands such as Disney, Coca-Cola, Orange, Vodafone, RTVE, Iberia, Opel, El País, Kelme or different NGOs because he believes that creativity should be a driving force for change in this society.

With over 22 years of experience in the advertising industry, Percy currently serves as Chief Creative Officer (CCO) at Cheil Perú. Throughout his career, he has led campaigns for major brands including Samsung, Nestlé, Backus, Belcorp, and Movistar, while also teaching creativity, strategy, and branding.

His work has earned international recognition at Cannes Lions, as well as awards at prestigious festivals such as El Ojo de Iberoamérica, El Sol, and the WINA Awards. His accolades also include a Grand Effie, Gold Effies, recognition that reflects his commitment to turning creative ideas into effective strategies that drive business results.

Igor Fernandes is an Associate Creative Director at Mastercard, leading creatives across Latin America. His interest sits where brands meet real cultural and social stakes, the kind of work that has to mean something to earn attention. He cares about ideas with a point of view and craft that backs them up.

Delmy Alvarenga is a Central American strategist focused on understanding the cultural forces behind how people choose, behave and connect with brands. As Strategy Director at Publicis Groupe Guatemala, she works across the region transforming cultural observations, consumer tensions and business challenges into strategic provocations for creativity.

Her practice brings together strategic planning, behavioral thinking, storytelling, archetypes and systems thinking, using cross-pollination to uncover less obvious solutions to brand problems. She believes the most powerful strategies often emerge by reframing familiar behaviors and finding new meaning in what culture already does naturally.

David has been building brands across markets and industries for over 25 years, evolving his craft alongside an industry that has transformed from analogue to digital at remarkable speed.

Over a career spanning three decades, between Paris and several sub-Saharan African countries, he has developed a deep understanding of the continent’s diverse markets, cultures and audiences. This experience gives him a unique perspective on how international brands can create work that is both locally relevant and creatively ambitious.

Driven by a constant pursuit of excellence, David has helped create campaigns that combine effectiveness with creative recognition.

A firm believer in the power of collaboration, he is equally committed to nurturing the teams around him and encouraging them to do work they can be proud of — while always serving their clients at their best.

Rafa is a Brazilian Senior Creative Art Director with over 17 years of experience creating culturally relevant ideas for leading global brands, including Nestlé, Adidas, Red Bull, Bradesco, MTV, Mastercard and Chevrolet. His work has been recognized by Cannes Lions, El Ojo, CCSP, Effie Awards and Wave Festival. He also serves as a jury member for international advertising and design awards.

André Pedroso is a Creative Advisor with more than three decades of experience in advertising, working across Brazil, Colombia, Ecuador, and the United States.

He began his career in Rio de Janeiro and has held creative leadership roles at agencies including Young & Rubicam, Mullen Lowe Brasil, DM9DDB and Momentum. At DM9DDB, where he spent nine years, he was part of the leadership team when the agency was named Cannes Lions Agency of the Year in 2009.

In Colombia, André served as CCO of DDB, working with brands including McDonald’s, BBVA, Avianca, and AB InBev. He later moved to Ecuador as Chief Creative Officer of MullenLowe Delta, where he also served as President of MullenLowe Group’s LATAM Creative Council.

Throughout his career, his work has been recognized at Cannes Lions, D&AD, The One Show, Clio Awards, London International Awards, El Ojo de Iberoamérica, FIAP, and the Effie Awards.

André currently lives in Miami and works across the U.S. and Latin American markets.

Creative Director with over twenty years of experience developing ideas that connect brands to culture in a relevant and human way. Her career path includes global agencies such as Crispin Porter + Bogusky, Dentsu Creative, McCann Brasil, Publicis Groupe, and VMLY&R. Beyond advertising, she is also an author and Creative Writing teacher at the British School of Creative Arts.

Guto Monteiro is an Executive Creative Director at VML with 20 years of experience creating award-winning work for global brands. Originally from Brazil, he has built his career across different markets and cultures, spending 12 years in the U.S. working in Miami, New York, and Kansas City, before returning to his home country. Today, he leads a global team of creatives across the VML network, developing ideas and campaigns for brands including Coca-Cola and Takis. His work spans markets and disciplines, with a belief that creativity can influence culture, drive business, and create meaningful impact in people’s lives.

Niamh Ryan is an internationally award-winning Associate Creative Director with over a decade of experience building Irish and global brands. Always excited by creativity and finding innovative solutions to problems, she blends strategic thinking with storytelling craft to create ideas that make people stop and think, ‘damn, that was clever.’

Matthias Harbeck is CCO and Partner of the Saint Elmo’s Group, part of the Serviceplan Group. In 2023 Matthias was ranked No. 7 of the Top 100 CCOs worldwide. After starting his career at the theater he has won over 1300 awards in advertising and is one of the most successful creatives in Germany. Matthias has a special love for design. Before pushing Saint Elmo’s to new heights, Matthias was CCO of Serviceplan Germany from 2016 until 2022, taking the leading part in placing Serviceplan among the Top 3 Agencies in Germany. Matthias is member of the Board of the ADCGermany, of D&AD and The One Club.  

Hi, I’m Ed, Creative Director with over 15 years of experience in advertising, communication and brand building across Argentina, the U.S., Mexico, Chile and Spain.

Throughout my career, I’ve worked with agencies and brands to create ideas at the intersection of creativity, strategy and culture. Today, as Creative Director at GROW, I lead health and social impact projects, developing campaigns that simplify complex challenges and drive positive behaviour change.

I believe creativity is most valuable when it solves real problems and improves people’s lives. The best work doesn’t just capture attention, it shifts perspectives and creates lasting value for people and society.

My work has been recognized at international festivals including Cannes Lions, Effie Awards, Clio Awards, El Sol, El Ojo de Iberoamérica and FIAP. As a juror, I look forward to recognizing ideas that prove creativity can be a force for positive change.

Born in Paris, I began my career at CLM BBDO before moving to GPY&R Sydney. I then spent four years at Havas Paris, followed by a decade at Rosa Paris where I rose to the role of Creative Director. Since 2022, I have been serving as Executive Creative Director at The Good Company.

Pedro Alegria is co-founder of TORKE CC, an internationally awarded creative consultancy, and of its related ventures; IDEATORS, a co-creation methodology; CREATIVE-YOU, a creative potential assessment tool; and CREATIVE CUBA, bridging cuban talent with the world. Having lived across seven countries – including São Tomé and Príncipe, Timor-Leste, and Cuba – he brings a genuinely global perspective to creativity and problem-solving. Pedro holds a Master’s in Experience Design and is a PhD candidate researching the interconnection between design and change. Great part of his work sits at the intersection of creativity and social impact, from blindfolded walking tours led by blind guides in Lisbon to craft-and-technology initiatives in São Tomé and market-access programs for local producers in Cape Verde and The Gambia. A frequent guest teacher, speaker, and juror in the creative field, he is driven by the belief that creativity, applied with purpose, can generate real and lasting change.

José has more than 30 years of experience in the advertising industry. In 1999, he made history by winning Peru’s first-ever Cannes Lion with a campaign for Procter & Gamble.

His international career includes leadership roles as Creative Director in Miami, Puerto Rico, and Chicago. Throughout his career, he has received some of the industry’s highest honors at Cannes Lions, D&AD, London International Awards, FIAP, El Sol, New York Festivals, Effie Latam, and El Ojo de Iberoamérica.

In 2008, he founded Circus, which quickly became the leading agency in the Peruvian market.

In 2018, he won Peru’s first—and to date only—Grand Effie LATAM. His work for Cemento APU was recognized by Effie Global as one of the world’s most effective brands, alongside iconic brands such as Apple, Google, and Nike.

Since 2022, José Luis has served as CEO at Circus Grey.

In 2024, his campaign Sightwalks for UNACEM received more than 100 international awards, becoming the third most awarded creative idea in the world.

In 2026, together with BCP, he led the SOS POS campaign, which won seven Cannes Lions, including one Grand Prix and three Gold Lions, further cementing Circus Grey’s position as one of the world’s leading creative agencies.

Art Director with a degree in Communications from PUC Minas and a Master’s degree in Design from the University for the Creative Arts (UCA) in London.

Throughout her career, she has created award-winning campaigns for brands and institutions such as Fundação Mário Penna, including the films Hairless and Clown, which received honors at the Cannes Lions and The New York Festivals; Leo Zap, the first AI-powered platform that creates personalized sung messages in the voice of Brazilian singer Leonardo for Super Frango Alimentos; and Call to No Action for UniBH – Centro Universitário, both recognized by the Clube de Criação (CCSP). She also created Contemporâneo, winner of Brazil’s Profissionais do Ano award. More recently, her campaign Small Great Victories for the Santa Casa Autism Center—part of one of Brazil’s largest public hospitals—received an award at the Lisbon International Health Festival.

She has served as a juror for major industry awards, including the Festival Mundial de Publicidade de Gramado, Clube de Criação de Minas Gerais, and The Lisbon Festivals. In 2025, she chaired the Regional Jury of Clube de Criação (CCSP).

She has also worked with regional and national clients across a wide range of industries, including Claro and TIM (telecommunications), Brazil’s Ministry of Communications, Bem Brasil Alimentos, and Banco da Amazônia.

She is currently Executive Creative Director at Filadélfia Comunicação, where she leads multidisciplinary teams and creative projects for regional and national brands across diverse market sectors.

Marloes Scheffers is an Executive Creative Director with over 15 years of international experience in digital, social, PR, and above-the-line advertising. Based in Amsterdam, she joined Burson in May 2022 as part of the European hub. Marloes has honed her skills at renowned local boutique and global agencies.

Marloes has a proven track record of leading multinational campaigns and managing multi-disciplinary creative teams within global agency networks. Her campaigns have earned accolades from major industry awards, including Epica, Eurobest, SAN, SJP, D&AD, ADCN, The Drum, and Tomorrow Awards.

She is passionate about creating socially impactful ideas that make the world just that little bit better. She has produced award-winning campaigns for brands and has extensive sector experience spanning various sectors. At Burson, she focuses on developing earned-first, creative ideas rooted in data and insight. Marloes is keen to challenge conventional thought, and elevate strategic and creative quality across digital, social, earned media, and experiential.

As a respected industry leader, Marloes has served as a panelist and judge for prestigious awards like ADCN, The Gerethy Awards, the Global Awards for The World’s Best Healthcare & Wellness Advertising, and the New York Festival Awards. Her work has been featured in top-tier publications such as Campaign, AdAge, Creativity Online, and AdWeek.

An adventurous spirit, Marloes has lived and worked in The Netherlands, Belgium, France, Kenya, Indonesia, the UAE, and the UK. In her spare time, Marloes mentors students at the University of the Arts London (UAL).

Montreal-based VML Canada Executive Creative Director Mélissa Charland creates award-winning work with one simple rule: never lose the fun. She believes the best ideas make people feel something and is driven by bold ideas that are as emotionally resonant as they are strategically sharp. As a juror, she looks for clarity, audacity, and the kind of creativity people remember long after they’ve seen it.

Tanji is an award‑winning composer and creative whose work sits at the intersection of music, strategy and daring ideas a Grammy member and Emmy Sports 2026 nominee. A juror at Cannes Lions and LIA (2024) and named the 6th most awarded creative in the world by D&AD, he co‑founded Bumblebeat, which with its partners has amassed 155 Cannes Lions (including five Grand Prix in Audio), a Grand Clio and Clio Health in Audio Craft, and was crowned Audio Company of the Year in 2026. He’s also a guest speaker at Berklee College of Music.

Henrique crafts work for Porsche, NIKE, Coca‑Cola, Unilever, P&G and a roster of global brands, blending sonic excellence with strategic clarity to make ideas that move people and deliver measurable impact.

With more than 20 years of experience, Luis Madruga has earned over 950 international awards and honors, including more than 50 Cannes Lions, among them Mexico’s first Titanium Lion and 10 Gold Lions; more than 10 D&AD Pencils; Mexico’s first-ever Grand Prix at The One Show and the country’s first Grand Prix at the ADC Awards. He has also been recognized at The Webby Awards, The ANDY Awards, London International Awards, FIAP, WAVE Festival, and El Ojo de Iberoamérica. Throughout his career, he has worked with leading brands such as Citibank, BMW, MINI, Abbott, L’Oréal, Coca-Cola, and Telefónica Movistar.

Madruga has played a key role in building some of Mexico’s most successful creative teams. Under his leadership, VML has been named Agency of the Year by the Círculo Creativo de México in 10 of the last 11 years, including seven consecutive years as VML. The agency was also recognized as Mexican Agency of the Year at El Ojo de Iberoamérica in 2017, 2018, and 2019, and more recently was named Mexico’s Best Agency and the second-best agency in Ibero-America. In the same ranking, Madruga was recognized as Mexico’s top creative professional and the second-best in Ibero-America.

As Chief Creative Officer of VML LATAM & Mexico, he has established the network as one of the region’s leading creative organizations. Under his leadership, VML has consistently been Mexico’s most awarded agency over the past five years and has topped the La Crema Ibero-American Ranking as Mexico’s best agency for two consecutive years.

His career has also been widely recognized by the industry. In 2023 and 2025, he was named Mexico’s Best Creative Agency Professional by SCOPEN, one of the industry’s most respected reputation studies, based on interviews with leading advertisers and industry executives.

Alejandra Rozo is a Colombian Associate Creative Director at DAVID Bogotá, known for her bold visual craft and distinctive use of color. With more than a decade of experience, she has created award-winning work for global and local brands, earning recognition at Cannes Lions, D&AD, Clio Awards, LIA, and The One Show, including a Cannes Titanium Lion. Beyond her agency work, she is the co-founder of Círculo de Creativas Colombia, an initiative dedicated to empowering and connecting women in the creative industry.

I’m Meylin Castro, a Guatemalan Creative Director, writer, and woman with a hearing disability. I believe the best ideas are the ones that make people feel seen, understood, and represented.

For more than a decade, I’ve helped brands build ideas that connect with people in meaningful ways. I love solving problems, building brands, and creating more opportunities for diverse voices to be heard. I’m honored to join the Luum Awards 2026 jury and excited to celebrate ideas that create real social and environmental impact.

She began her career in print media and, since 2016, has built her professional path at CCK Central America, where she has held various roles that have enabled her to develop a comprehensive perspective on communication, reputation, and strategic brand management. She has served as a Reputation Advisor, Brand Team Lead, and currently holds the position of Brand and Culture Manager, leading initiatives aimed at strengthening the organization’s identity, culture, and overall positioning.

Throughout her career, she has worked alongside well-known companies and brands such as Claro, Coyol Free Zone, Evolution Free Zone, Librería Internacional, Abbott, AMPM, INCAE Business School, BAC, Grupo Purdy (Toyota, Lexus, HINO, Ford, and Volkswagen), and PepsiCo, among others.

She is recognized for her innovative approach, strategic vision, and strong attention to detail, as well as for her commitment to delivering results that build trust and create sustainable value for clients and stakeholders. Her leadership style blends analytical thinking, creativity, and approachability, positioning her as a key professional in the development of high-impact projects in branding, reputation, and organizational culture.

Ylva is a Creative Director specializing in transformation, and future-focused business development.

She believes the challenge is no longer to optimize today’s systems, but to shape the ones that come next. Ylva helps organizations turn creativity into a catalyst for innovation, behavior change, and societal progress — building brands that create value beyond business.

Lindo Msibi is a Johannesburg-based Senior Art Director with seven years of experience turning ideas into impactful visual storytelling. As part of one of South Africa’s leading independent mid-sized agencies, his work has been recognised and awarded by The Loeries, D&AD, Creative Circle, Pendoring Awards, and other respected industry platforms. His creative approach is shaped not only by people and various stories, but by an obsession with ideas that leave a lasting cultural and emotional impact. He believes that the strongest work doesn’t simply communicate, it connects.

Outside of advertising, he is passionate about fine art, meticulous craftsmanship, and film, with a particular admiration for work where every creative decision serves a bigger idea. Working across different mediums has strengthened his conviction that powerful thinking is the foundation of memorable work.

Michael Habre is a Creative Director, storyteller and strategist. For nearly two decades, he has partnered with global and regional brands across the GCC, helping turn business challenges into ideas that people genuinely connect with. His career has taken him across multiple countries, cultures and industries, shaping his approach to creativity through human insight and cultural relevance.

Michael enjoys solving business challenges through creativity, combining strategy, cultural insight and storytelling to create work that resonates with people while delivering meaningful business impact. He has led award-winning work, mentored creative teams across the region, and continues to explore how emerging technologies are reshaping the creative process.

Fernanda Jiménez Aguilar is a designer, illustrator, and communications professional who graduated from the Faculty of Arts and Design at the National Autonomous University of Mexico (UNAM).

She is currently part of the Communications and Campaigns team at Amnesty International Mexico, where she develops communication strategies, digital campaigns, and advocacy projects focused on the defense of human rights.

She has also collaborated on editorial illustration and narrative journalism projects for Gatopardo.

Sergio “Checho” Chinchilla is the General Creative Director of Garnier Agency in Costa Rica. He started his career in TV and advertising production, but quickly realized what truly excited him was being part of the creative process. He made the switch and knew immediately it was
where he had always belonged.

Over the years, he’s partnered with global brands like Taco Bell, Toyota, as well as the most iconic local brands in the country, like the famous Imperial Beer. Under his leadership, the agency has earned recognition at Cannes Lions, Clios, One Show, Effies, Luum and has been featured by WARC and TrendWatching, while being named the best agency in the country on multiple occasions.

Beyond advertising, Checho is a committed animal rescuer, a passion that has driven him to create campaigns that transformed the adoption landscape at a national level and contributed to landmark changes in animal protection laws in Costa Rica.

Julien Tan is a communications leader based in Paris, where he oversees editorial and corporate communications, executive positioning and thought leadership for CNN across France and several European markets. With a multicultural background, he brings a global perspective to his work at the intersection of journalism, brands and business, helping shape conversations around artificial intelligence, sustainability, innovation, geopolitics and the future of media.

Throughout his career, Julien has developed international media partnerships, high-profile executive visibility programmes and purpose-driven campaigns with global CEOs, journalists, policymakers and leading brands. Passionate about the power of storytelling to inform, inspire and create positive change, he believes that trust, creativity and authentic human connections are more important than ever in today’s rapidly evolving media landscape.

Alejandra is Head of Creativity & Innovation for the Andean region at MGC Global Group, where she leads creative and digital strategy with a vision that blends aesthetic sensibility, brand thinking, and business results. She has managed teams across several LATAM countries for markets including Chile, Venezuela, Colombia, and Mexico, evolving from art direction to leading regional creative operations.

Her journey at MGC began in 2020 and has been one of steady growth: from leading projects to opening markets and building high-performing teams from the ground up, bringing together specialized talent in audiovisual and design. Today she leads a team that drives leading brands, strengthening the agency’s creative presence across the region.

Her work has been distinguished by major industry awards. Venezuelan by origin and Latin American by vocation, she continues to build creativity with vision, purpose, and a perspective of her own.

I’m the Executive Creative Director at Murder Hornet, where I’m having the best time of my life solving client problems with a little creative violence – ideas bold enough to change your brand forever.

Before joining Murder Hornet, I served in leadership roles at VICE Media Group, as well as creative leadership roles at Phear Creative, Arnold Worldwide, and Razorfish.

I’ve worked on brands including Target, Kings of Leon, Jameson Irish Whiskey, Google, Amazon, and Uniqlo. The work has earned recognition from the ADC, One Show, ANDY Awards, Webbys, and Cannes Lions, and has been featured in Facebook’s best practices.

When I’m not doing all this, I’m usually fine-tuning a salsa company with my wife or fly fishing a quiet stretch of river.

Alberto Espeja is a Spanish Global Senior Creative at Grabarz & Partner in Hamburg. Over 17 years, he has worked across Spain, the UK and Germany, creating integrated ideas for brands such as Porsche, Deutsche Telekom, Burger King, IKEA and Coca-Cola.

Ranked #1 Art Director in Europe by The One Club in 2024, his work has been recognized at Cannes Lions, The One Show, Clio, Epica, ADC, LIA and New York Festivals. His approach sits between sharp thinking and emotional craft: ideas that are simple enough to travel, precise enough to belong to a brand, and human enough to leave a mark

Monica Parra is a Marketing Manager in Rappi.  leader with extensive experience driving innovation, brand growth, and customer-centric strategies across Latin America and international markets. She has held leadership roles at Rappi and worked with globally recognized agencies such as BBDO, leading multidisciplinary teams and integrating creativity, technology, and data to deliver measurable business impact. Her international experience across Latin America, India, Barcelona, and Miami has given her a global perspective on digital transformation, consumer behavior, and sustainable growth.

In addition to her corporate career, Monica is a postgraduate professor, speaker, executive coach, international awards juror, and mentor committed to developing the next generation of marketing leaders. Her contributions to the industry have earned recognition through YouTube Works Awards, Interlat Digital Awards, and Effie Awards finalist and shortlisted campaigns, reflecting her ability to combine innovation, creativity, and business effectiveness.

Elki Hendria is Co-Founder and Chief Strategy & Digital Officer at Moonfolks, with 18 years of experience leading brand strategy, creativity, and digital transformation across Southeast Asia. He has developed award-winning work for leading brands in FMCG, technology, finance, healthcare, automotive, travel & tourism, and telecommunications.

His work has been honored by Cannes Lions, including a Sustainable Development Goals Lion for Stop Child Marriage, as well as LUUM Awards for Life Music, Campaign Asia, MMA Smarties, MOB-EX, and other international and regional competitions. Elki believes the best creative ideas generate lasting business growth while creating positive cultural and social impact.

He holds a Bachelor’s degree in Journalism, followed by a degree in Advertising and Public Relations, and a Master’s degree in Communication Management.

With more than 15 years of experience in the communications industry, he began his career in advertising as a copywriter and creative at several agencies, working with clients such as ACB, la Caixa, Devorolor, and BBVA. Driven by curiosity and a desire to broaden his expertise, he went on to explore different roles within agencies. After several years as a Project Manager and Account Director, he is currently Managing Director of ADN Com Barcelona, where he focuses on leading the team, strengthening client relationships, and driving the agency’s growth.

Having worked across a variety of industries, for the past 12 years he has specialized in the healthcare sector, leading strategic initiatives, integrated campaigns, events, and cross-functional projects in both online and offline environments for clients including Boehringer Ingelheim, Almirall, Bayer, LETI Pharma, Novartis, argenx, iSalud.com, and the Mobile World Congress (MWC).

He also serves as a guest lecturer at the Universitat Abat Oliba CEU (UAO), where he teaches undergraduate students in the Advertising program.

I’m Ulysse Mouron, Head of Strategy & New Business at McCann Dakar. My journey has taken me from Paris to Yangon to Dakar, working at the crossroads of brand strategy, creative thinking and 360° communication. I help brands turn business challenges into sharp, culturally relevant ideas that people can actually feel and remember. My work is about connecting insight, creativity and execution to build campaigns that are simple, meaningful and made to move people. I bring together strategy, creativity and cultural understanding to help brands find their voice, sharpen their message and make work that matters.

Abhishek D Shah, 45, is the Founder & Managing Director of be positive 24 innovation design, one of India’s leading strategy consulting & communication design practices, with clients across the world.

be positive 24 has won over 150 national and international awards for its disruptive work, including winning the ‘Agency of the Year’ multiple times.

Abhishek was recently conferred the “Rising Indian Entrepreneur of The Year” Award in Dubai by Power Brands and the “Real Estate Marketeer of the Year” Award by the Times Realty Group. He was also shortlisted by Agency Reporter Magazine as one of India’s most distinguished advertising and marketing professionals.

Abhishek is also a photographer and ad film maker with over 100 films to his credit. He has acted in award-winning regional and English films. A certified foot reflexologist, Abhishek is the cofounder of Senza, a leading Spa & Salon chain, that is soon to go international.

Abhishek lives in Chennai, India, along with his wife Yogita (who is also his partner at work), mother and pet cat. He loves cinema, music, traveling and lives to earn people. He hopes to make the world a happier place by spreading the “be positive” mantra.

Begoña Lavina is Marketing and Fundraising Director at Save the Children Mexico, with over 20 years of experience in social marketing across Spain and Latin America. She has led high-impact campaigns in positioning and public advocacy, contributing to sustained fundraising growth and national policy change. Her work has been recognized at Cannes Lions, Clio Awards, and other international festivals. In 2024, she was named one of the most influential marketing leaders in Latin America.

Raúl Terashima is Co-Founder, Chief Creative Officer, and Global Creative Leader of Don Mostachón, an award-winning independent creative agency in Mexico, recognized by national rankings and competitions such as WINA, FePi, and LatamPack. He holds a Master’s in Creative Strategy from IED Barcelona and a Bachelor’s in International Marketing from the University of Monterrey.

Raúl has represented Mexico as a jury member at ECHO Latam 2023 and 2025, and serves as a jury member for A’ Design Award & Competition 2024–2025, Effie Mexico Awards 2026, PHNX Awards, and Sansiss Awards 2026, while also participating as Preliminary Jury for MAD STARS Awards. Known for his direct, no-filter mindset and exacting standards, he has worked with Coca-Cola, British American Tobacco, CEMEX, AXA Seguros, Movistar, and Nissin.

Alex Prezenszki is the Head of Marketing at Sziget Festival, where he leads the marketing strategy and brand presence for one of Europe’s biggest music and cultural events. He has over 10 years of experience working across industries like automotive, retail, e-commerce, and FMCG, with a strong focus on building digital-first campaigns that actually connect strategy with execution.

Before joining Sziget, Alex worked as Media Director at Mediator, one of Hungary’s top creative agencies, where he oversaw media and digital strategies for campaigns recognized at prestigious festivals like The Clios, New York Festivals, Epica, Cresta, and ADCE. Beyond his daily work, Alex stays active in the broader marketing community by teaching, speaking at industry events, and serving on international juries.

Lucas Santos is a Senior Art Director at Africa DDB, with over 15 years of experience at leading agencies such as Africa, DPZ, W3Haus, Artplan, FCB, BETC and Publicis. He works on the creation of campaigns, visual platforms and brand narratives, combining concept, craft and strategic thinking to turn ideas into relevant communication.

With two decades in healthcare advertising under my belt, I love taking heavy, complicated science and turning it into fresh, engaging creative. I creae engaging creative campaigns that actually speak to doctors like the actual human beings they are,I craft work that connects with them on a personal level instead of just reciting clinical data points.

Charly Arias is a Mexican-based creative strategist and Chief Creative & Strategy Officer at The Prime México, an independent agency recognized for combining creativity, culture and business growth. With more than 15 years of experience across branding, marketing and communications, he has led projects for brands in banking, retail, sports, energy, agriculture and technology throughout Latin America.

His work has been recognized at international festivals including  Cannes finalist, Effie, FePI, WINA, Antigua, Volcán and Caribe, and has been featured by Lürzer’s Archive, Adlatina and other industry publications. Carlos is passionate about the intersection of creativity, culture and measurable impact, and believes in ideas capable of moving people and transforming businesses. In addition to his work at Prime, he is the founder of Artbank, a platform dedicated to promoting contemporary art, creative communities and cultural conversations in Mexico and Latin America

Ioana Mocanu is a marketing leader at Nestlé Purina, shaping brands at the intersection of creativity, culture, and growth across emerging European markets. She believes in the power of ideas to move people and make a difference—championing work that not only drives business impact but also supports animal welfare and celebrates the human–pet bond.

Tiffany is an award-winning Creative Director at VML with over 16 years of international advertising experience spanning Canada, the UK, France, and Germany. Drawing on her global perspective and skill in multi-channel storytelling—from TV and OOH to digital, social, and experiential—she delivers unified, standout creative campaigns that build stronger brands and create lasting impact.​ Her portfolio includes local and global brands, like The Coca Cola Company, Amazon, Beiersdorf, Coty, Nike, McDonald’s, and Tropicana.

Santiago Losada is an award-winning Creative Director, strategic design leader, and recognized global expert in digital creativity with over a decade of international experience. He currently serves as a Creative Manager at Monks, where he leads large-scale design systems and creative strategy for Fortune-level organizations. Throughout his distinguished career at world-renowned networks like Grey London, McCann, Ogilvy, and Leo Burnett, he has directed high-impact campaigns for multinational brands such as Mercedes-Benz and AB InBev / Corona, earning international recognition for excellence, strategy, and innovation.

A globally trusted authority, Santiago is an Executive Member of the International Academy of Digital Arts and Sciences (IADAS)—making him one of the few Colombians ever appointed to this prestigious institution. His expert judgment is highly sought-after, leading him to serve 15 times as a jury member for elite international festivals including the Webby, Lovie, and New York Festivals. Additionally, he is a published thought leader whose insights on AI, leadership, and emotional intelligence in creativity have reached global audiences across Asia, Europe, and the Americas.