
Ben Schwartz
Vice President – Client Services, BPG UAE | BPG Group
Ben is an advertising professional with 15+ years of experience in the Middle East, Asia and Africa. He’s worked at big network agencies (BBDO, TBWA, Ogilvy) helping international brands (Ford, Nestle, Lenovo, Pepsi, L’Oreal, etc.) tell their story.
Owner of two masters, Ben was brought up and lived in several different countries. As a result, he adapts easily to any environment and quickly finds new ways to add value. A people person with strong EQ skills, Ben has a track record of bringing the best out of a team.
Not afraid of rolling up his sleeves, Ben’s eagerness to support often leads him to wear more than one hat. You may have seen his work for Nissan on the award-winning #SheDrives campaign for instance, a time when he was both leading the account management team and acting as social media director.
Recently a judge at MMA Smarties, WARC Global, PHNX Awards and Al Athar Festival KSA, Ben has collaborated to over 70 global, regional and local awards – including 8 Grand Prix.

Susana Gema
Manager of communication and social intervention projects | Sarape Social
PhD in Communication through the Interuniversity Program of the Universities of Seville, Málaga, Huelva, and Cádiz, with an international distinction following a six-month research stay at Panamerican University (Guadalajara campus, Mexico). She also holds a Master’s degree in Secondary and High School Education with a specialization in Spanish Language and Literature (EIP), a specialized course in Digital Marketing (ESIC), and a Bachelor’s degree in Journalism (University of Seville).
She has worked in corporate communications and marketing, as well as in communications and digital strategy agencies both independently and as a collaborator, while simultaneously completing her doctoral studies. She has overseen the communications and branding of CESPYD (Research and Community Action Center at the University of Seville), as well as other projects such as Yiló and Justifay.
Currently, she is a member of the Communication Studies Lab (LADECOM), collaborates in the editorial management of Ámbitos. International Journal of Communication, and is part of the ComPoder research group. Her research focuses on alternative media, media structure, communication systems, and the magazine El Salto. She completed an international teaching residency at Panamerican University, where she taught as a professor-in-training, and earned her PhD in May 2022 under a joint supervision agreement with international distinction.
She is currently a lecturer at Tecnológico de Monterrey, teaching communication and digital marketing, and a master’s thesis advisor at the International University of La Rioja (UNIR) in sales, commercial management, and digital marketing. Additionally, she works as a project manager at Sarape Social.

Warsha J. Dhemani
Senior Art Director | Saatchi & Saatchi Wellness, UAE
Warsha is a Senior Art Director, currently working at Saatchi & Saatchi Wellness. Whether she’s breaking myths around breast cancer, making vaccines cool, or empowering patients to take charge of their health, Warsha brings heart and soul into everything she touches.
Her creative playground includes big-name brands like Pfizer, where she’s led innovative, feel-good projects that blend healthcare with storytelling. With previous experience across FMCG giants like Nestlé (Nido, Nescafé, Maggi), collaborations with the Louvre, campaigns for e&, and initiatives with the Roads and Transport Authority (RTA), Warsha brings unmatched versatility to her work.
With a knack for blending strategy with bold creativity, she’s all about delivering campaigns that spark conversations and inspire action. And when she’s not busy being a creative powerhouse, you’ll find her chronicling her obsession with the brand Off-White with her best friend and dreaming up the next big idea to make people think and live healthier.

Teresa Makori
Creative Director | Ogilvy, Kenya
Follow your intuition. Find the truth. Create good work. Make an impact.
For the six years that I have spent in advertising, these have been the pillars that guided me along the way into creating impactful, award winning campaigns for clients such as Godrej, ICEA LION, Safaricom, P&G, Coke, Philips, Diageo, Mondelez, among a few.
So who am I? I am an award-winning insight-obsessed Associate Creative Director currently working at Isobar – Dentsu Kenya, a global full-service data and idea led digital agency.
I believe that deeply understanding your consumer’s truth is the key to unraveling how to truly connect with them. This will always be part of my arsenal for crafting powerful brand stories and applying this aided me in creating campaigns that resulted in my being listed in the Next Creative Leaders 2021 by The One Club for Creativity and The 3% Movement – a first for an East African woman.
I’m always in awe of the impact we can make in this industry. We can form and inform culture and inspire action in millions. I believe we should all hold that power responsibly, always be true to ourselves and make work that will leave some good in the world.
Because our work is our legacy.

Sirikorn Rungrueangdechaphat
Associate Creative Director | Grey, Thailand
Sirikorn is a creative professional based in Bangkok Thailand.
She loves writing and thinking, and is lucky enough to do both for a living. Ever since graduating, she’s been working in advertising, a field she’s always admired and enjoyed. She believes creative commercials are more than just tools to hit media KPIs; they’re opportunities to do something good, connect with the mass audience, and make a real impact.
She has been recognized in creative award competitions for “Sad Kama-Chan – Bar B Q Plaza” (2025), “FWD Singing Bus – FWD Insurance” (2024), and “Bok Choy – Thai Health Promotion” (2020).

Cristina Roa Concha
Executive Creative Director | VML, Colombia
Cristina Roa is an industrial designer and Executive Creative Director at VML Colombia, with over 20 years of experience creating impactful brand experiences across Latin America. She has led award-winning work for brands like Coca-Cola, Diageo, Audi, and Nestlé, and has worked at top agencies including DDB, MullenLowe, Geometry, and VMLY&R Commerce.
Specialized in BTL and brand activations, Cristina blends strategic thinking with emotional storytelling to create memorable, results-driven campaigns. She’s been recognized nationally and internationally for her creativity and leadership.
As a Big Sister in VML’s Lideras program and ambassador of the Cannes Can Diversity Collective, Cristina is committed to empowering women in the creative industry. For her, creativity is not just a craft, it’s a tool for transformation.

Jasmine Papillon Smith
Associate Creative Director | Tank, Canada
Jasmine Papillon-Smith is an award-winning Associate Creative Director with a decade’s work in journalism and advertising across Canada and the UK. She believes the best ideas hack existing systems to benefit both people and brands, without compromise. Just last year, she helped develop Fire Bloom, a beer made from the ingredients of wildfires to help fight back against them, generating major buzz for a tiny brewery and planting over 200,000 trees in the process.

Néstor Leal Utrera
CMO – Marketing & Communications Manager | Accenture, Chile

Lp Gatti
Executive Creative Director | White Rabbit, Hungary
Lp Gatti led the launch of an In-Game & Sportainment hub in 2024, targeting the South American and European markets, in partnership with White Rabbit and Squarepixel.
He began his career in Rio de Janeiro as an Art Director and has worked at major advertising agencies around the world. His professional journey has taken him to São Paulo, Dubai, Berlin, and Stuttgart, before settling in Budapest, where he collaborated with local, regional, and global clients.
For the past ten years, Luis Paulo Gatti has also been a teacher and coordinator at Miami Ad School Brazil / LATAM.
He served as a judge member in the main award shows around the world, including DandAD, New York Festivals, Cannes Lions Young Competition, Web Awards, Lovie Awards, El Ojo, Eurobest and more than 20 other festivals along his career.

Gabriel Sotero
Executive Creative Director | VML, Brazil
I started my career over 21 years ago as a Creative Copywriter, but it didn’t take long before I ventured far beyond the boundaries of writing. Over the years, I’ve worked across digital, branded content, design, and craft—always driven by a deep curiosity and a passion for storytelling in all forms.
Throughout my journey, I’ve worked on global accounts and led creative work for brands like Apple, Nissan, Gatorade, Ford, Coca-Cola, Fanta, Schweppes, and Nestlé. I’ve also had the honor of seeing my ideas recognized by some of the most prestigious creative festivals, including Cannes Lions, Effie, D&AD, The One Show, and Clio.

Marco Cremona
CCO | Ogilvy, Hong Kong

William Reed
Executive Creative Director | Hey Honey, Netherlands

Chanatthapol Tiensri
Executive Creative Director | TBWA, Thailand
“ My name is Chanatthapol Tiensri and my nick name is ‘PED’ ( in Thai Ped means duck). I worked in advertising agency for 23 years but I still enjoy and happy with creative works.”

Torsten Pollmann
Executive Creative Director | Havas, Germany
To is Executive Creative Director at Havas Germany, leading integrated campaigns and social-first content across clients like Citroën, Renault, Toyota, Lidl, Deutsche Bank, Nokia, Canal+ and Toys“R”Us.
With a background in journalism (WDR, RTL) and degrees in Philosophy, German Literature, and Political Science, Torsten honed his craft at agencies including Grey, BBDO, Euro RSCG, and Saatchi & Saatchi.
A member of the Art Directors Club Germany since 2010, he has been recognized with 150+ awards at major creative festivals around the world.
He lives in Düsseldorf with his wife and daughter.

Marius Tianu
Regional Creative Director | Dentsu, Romania
I’ve just attached the photo now. Hope it does the trick!
It’s a bit of a time capsule — me, back in kindergarten, proudly embodying the beauty standards of the era (yes, the bowl cut was intentional ).
And because I have no shame left:
This is me, holding hands with my first serious relationship
She was all style, no heartbeat. But somehow, we made it work.
Bonus cameo: a polar bear in the background, quietly judging my outfit choices.
Or, if you prefer the trailer version:
1980s fashion icon. Power couple. Taxidermy enthusiast.
All before the age of 6.

Camilo Garzon
General Creative Director | Start5, Panama
Hello, I’m Camilo. I have been working in advertising since 2013. My experience spans across various categories and markets with high-profile networks such as DDB, Grey, Ogilvy, Sancho BBDO, Leo Burnett, and Mullen Lowe Mena in the Middle East (freelance), Monks México and currently Star5 Panamá.
My work has garnered recognition at prestigious festivals including Cannes Lions, Young Lions Colombia, One Show, Andy Awards, LIA, Effies, The Drums, Clio, Ojo de Iberoamérica, El Sol Festival, El Dorado Festival and Luerzer Archive. As a General Creative Director/Copywriter, I specialize in developing cutting-edge concepts uniquely suited to diverse brands. I thrive on pushing creative boundaries, aiming to significantly elevate each project. With a strong leadership ethos, I foster collaboration and enthusiasm to seamlessly achieve our goals. By infusing strategic insights into every idea, I ensure each brand stands out authentically in its market

Khouloud Razzouqui
Creative Strategist | Optimum Marketing Group, Morocco
As a Creative Strategist at Optimum Marketing Group, I lead and execute innovative marketing campaigns for various clients, ranging from small businesses to large corporations. I leverage my skills in benchmarking, writing, thinking and researching to deliver high-quality results that meet the clients needs and expectations, as well as the company’s standards and objectives.
With a Master’s degree in Marketing and Communication from HEM Casablanca and IAE Lyon France, I acquired a solid foundation in marketing theory and practice, as well as a global perspective and intercultural awareness. I have been a Strategic Planning Specialist since 2023, and a Creative mind since forever… Applying my analytical and creative thinking to develop effective and impactful communication strategies that align with the market trends and consumer behavior. I am passionate about finding new and original ways to communicate and connect with different audiences, and I enjoy working with a diverse and talented team of professionals.

Janka Csapó
Digital Marketing Manager | The LEGO Group, Hungary, Greece and Adriatic

Nicola Baumann
Group Creative Director | PEIX Health Group, Germany
With 25+ years in the game and a track record of award-winning work, Nicola blends bold creativity with strategic depth. She’s led multidisciplinary teams across the healthcare and consumer space – shaping campaigns, brands, and narratives that resonate.
Her work spans global product launches, disease awareness, patient engagement, and more – always aiming to create meaningful connections between people and ideas.”

Phoobeth Thitinavakul
Creative Group Head | SOUR Bangkok
Phoobeth is Creative Group Head/Art Director at SOUR Bangkok, Southeast Asia’s leading independent agency. With a sharp eye for culture and concept, he crafts work that resonates locally and globally.
His work has been recognized by both local and international awards. Earlier in his career, he had the opportunity to represent Thailand as a AdFest Young Lotus delegate and was awarded in the Young Cannes Lions competition.
In 2023, he was appointed as a Young Judge at the Adman Awards Thailand, reflecting the industry’s recognition of his growing influence and contribution to the creative community.

Francesca Castano
Scientific Director | VML Health, Italy
My professional journey began in the laboratories of the Telethon Institute of Genetics and Medicine, where I discovered the wonder of scientific research and had the privilege of collaborating with brilliant minds.
Driven by a desire for new challenges, I then embarked on a path in the dynamic world of medical-scientific communication. It was love at first sight, a passion that has lasted over twenty years and continues to grow. I immediately understood that this field requires the same curiosity, rigor, and dedication as research, but with the added ability to transform complex scientific data into engaging stories. My goal has always been to understand the needs and concerns of the audience, whether they are doctors, patients, or the public, to communicate clearly and appropriately.
Today, as a Scientific Director I coordinate the Medical Strategy team at VML Health, a leading agency in medical-scientific communication. I remain committed to writing and research, approaching each project as a valuable opportunity for professional and personal development.

Chotika Tantipong
Executive Creative Director | CJ Work, Thailand

George Sugitomo
CCO | Shiseido, Japan
George has a master’s in architecture but went on to structure words instead of buildings. Went on a four-year honeymoon around the world building houses and came back to Tokyo to build a family and became a father of two. Still couldn’t resist moving around the globe to London, Budapest and Manila as a creative, designing films, websites and apps along the way. Recently became the CCO of Shiseido learning everything about hair and makeup and amazed by the over 150-year-old in-house brand.

Yash kulshresth
Co Founder & CCO | Atom Network, India
15+ years of chasing wild ideas, 90+ creative awards, and half a degree that never got in the way.
Once named India’s 5th Hottest Creative (no, there was no swimsuit round) and the 40th Most Awarded Copywriter in the world by The Drum, which only made his mom ask, “So when will you be No.1?”. Yash is now co-building ^atom network, teaching at Miami Ad School, and judging award shows he once prayed to get into. As a toddler, Yash loved humans. Now he prefers a tight circle of smart, strange, and sarcastic beings.

Alvin Shiguefuzi
Executive Creative Director | Droga5, Brazil
Alvin is an Executive Creative Director from São Paulo – Brazil, currently working at Droga5. As creative, he truly believe in campaigns with real purpose and relevance, connecting brands with people through culture.
His creative background mixes a digital mindset with traditional media experience, delivering integrated and consistent work for local and global brands in all kind of markets, such as Google, Netflix, ABInBev (Corona, Stella Artois), KraftHeinz, Nestlé, P&G, J&J(Kenvue), GSK, Bayer, among so many others, and also being recognized in all major awards, including some short film festivals.

Carolina Borzatto
Marketing Director | SAP, LATAM + Mexico
I do care — about the planet, people, animals, and our shared future. I want to leave a better world for my children, with more conscious and compassionate humans. I believe each of us has a role to play in creating positive change.
Professionally, I’m the Marketing Director for LATAM at SAP Concur, where I lead campaigns and events that deliver real value to customers and drive business growth. With over 20 years of experience across marketing and entertainment, I’m passionate about innovation, problem-solving, and navigating ambiguity with confidence.
I’m a purpose-driven leader who thrives on collaboration, creative thinking, and making things happen. I feel honored to be a LUUM Awards juror — a role that reflects my belief in the power of communication to promote initiatives that protect and restore our planet.

Chatchai Butsabakorn
Executive Creative Director | VML, Thailand

Jon Biggs
Executive Creative Director | Monks, UK
A designer by trade and a maker at heart, Jon takes a multidisciplinary approach to creativity, one that blends craft, technology, and strategic thinking.
He believes that the real opportunity for creative businesses today lies in redefining how they work. By harnessing emerging technologies, Jon helps transform not just what brands make, but how they make it, forging more connected, relevant, and impactful experiences at every touchpoint.
As part of the global creative leadership team at Monks, Jon is focused on pushing the creative practice forward. He has a proven track record of winning new clients, shaping innovative workflows, and scaling creative capabilities in a way that’s both future-focused and grounded in results. He builds fast-moving, ambitious departments that thrive on experimentation, collaboration, and continuous evolution, talent and technology together to unlock new creative potential.
And while his teams win the shiny stuff, over 100 awards including Cannes Lions, D&AD, Clios, and more, Jon still believes the most exciting part of the job is rolling up his sleeves and getting stuck in.

Ricardo Corsaro
Chief Creative Officer | Publicis Groupe, Chile
Chief Creative Officer at Publicis Groupe Chile, ranked among the Top 10 Most Admired Creative Agency Professionals in 2023–24. With over 20 years of industry experience, he has worked with major brands such as Nescafé, Maggi, Visa, McDonald’s, Santander, Coca-Cola, Heineken, Chevrolet, Bci, Bimbo, and Teletón, among others. His work has been recognized at numerous festivals including Cannes, Clio, D&AD, EFFIE, EFFIE Latam, El Sol, El Ojo de Iberoamérica, FIAP, and ACHAP. He has also served as a jury member at several prestigious competitions, including the Effie Global Best of the Best.

Andre Havt
Executive Creative Director | MullenLowe, Brazil

Tomoyuki Kuwayama
Creative Director | HERALBONY, Japan
Creative Director at HERALBONY, art licensing company creating a new social value with artists with intellectual disabilities. With 10 years of experience as a news reporter and documentary producer for a television station, he has planned numerous projects centred on visual expression. He has won manifold awards, including a Gold Lion in “Glass: The Lion for Change” at Cannes Lions.

Martin Staaf
Group Creative Director | We are social, USA
Martin is a Stockholm-born, New York–based Creative Director, who believes that good work starts with asking good questions. As Group Creative Director at We Are Social, he leads sport-focused work for Adidas, Foot Locker, Under Armour, and Visa.
Previously at BBDO New York for nearly a decade, he helped win and shape campaigns for EA Sports, Meta, Ford, AT&T and Bacardi.
His work has been featured on CNN, Good Morning America, CBS, Forbes, Fortune, the LA Times, Mashable, Gizmodo, and once nearly changed parliamentary procedure in Sweden.

Fabio Astolpho
Vice President, Creative and Operations | Publicis, Brazil
Fabio Astolpho is an art director by background, known for his strong focus on craft and the balance between refined aesthetics and commercial effectiveness. He has won over 90 international awards, including Cannes Lions, D&AD, One Show, Clio, Effie, and São Paulo Creative Club. He built his career at leading agencies like DM9DDB, BBH Brasil, Talent (Publicis), and F.biz (WPP), where he helped lead the agency to its first Cannes Lions wins.
In 2010, he was the most published Brazilian art director in Lürzer’s Archive, and in 2017, he was named one of Brazil’s top three creative directors by the Brazilian Advertising Association. He currently leads TheDream, a dedicated unit of over 100 professionals focused exclusively on Honda Brazil, overseeing all business areas including cars, motorcycles, financial and customer services, and corporate communications.
Outside advertising, he is a visual artist with works in the permanent collection of MIS-SP and a vintage motorcycle custom builder, two passions through which he expands his creative expression.

Johnny Selman
Founder & ECD | Selman, USA
Johnny Selman is the Founder and ECD of Selman, a Brooklyn-based studio named AdAge 2025 Design Agency of the Year. Selman specializes in brand identities, campaigns, and design systems, brought to life through motion, visual, editorial, and experiential design. Their decade-long partnership with Google Creative Lab demonstrates their depth in creative R&D, while their work for Candylab highlights their passion for playful storytelling. They’ve designed for nonprofits and social justice orgs like the Cathedral Church of St. John the Divine, where design drives impact.

Alfred Wee
Executive Creative Director | McCann Worldgroup, Singapore
With over 20 years of diverse experience in the creative industry, Alfred is ECD at McCann Worldgroup Singapore. He has earned global recognition and numerous awards, including EFFIES, The One Show, D&AD, Cannes, Spikes Asia, Clios, LIA, ADFEST, and the New York Festivals.
Beyond his professional achievements, Alfred is dedicated to nurturing the next generation of creative talent. As an advisory member for various institutions and universities, he actively mentors emerging creatives and plays a pivotal role in shaping the industry’s future, instilling hope and optimism for the next generation of creatives.

Pauliina Rasi
CEO & Founder | Pauliina Rasi, Switzerland
Pauliina Rasi is a writer, communication strategist, and trainer. With 20 years of experience as a journalist and communications consultant, she helps businesses, projects, and professionals communicate their messages with clarity and confidence.
Pauliina’s work focuses on breaking writing strategy into actionable pieces so that professionals and entrepreneurs can turn into effective content effortlessly and cut through the digital noise to share their message with people who matter.
When not typing on her laptop at 75 words a minute, she can be found on the slopes of the Swiss Alps or spending time in nature with her family and friends.

Sergio Pollaccia
CEO/DGC | AMENGROUP, Argentina
He served twice as a Jury Member at Cannes Lions (Direct / Jury President for Young Lions Print). He has been both juror and winner at all major advertising festivals. Creator of Brand Argentina for Tourism, Culture, and Sports. The first Argentine creative to develop a campaign in the Falkland Islands. His agency, Amén Argentina, was named Entrepreneurial Agency of the Year by the Argentine Marketing Association.

Jonathan Brodie
Creative Director | Design Bridge and Partners, Singapore
Jonathan (or Jay, as he’s known) is a UK-born, Singapore-based Creative Director who specialises in creating ideas-led brand identities grounded in strong strategic foundations.
He has worked at some of London’s most awarded branding agencies, across a wide range of clients including Shelter, Canon, Shakespeare’s Globe, O2, Cancer Research UK, HSBC, Intel Gaming, Arte, Indigo Art Museum, Colgate-Palmolive and many more.
He believes in the power of design to drive positive impact through strategic clarity, creative storytelling, and ideas that truly resonate. His work has been recognised internationally with awards from Cannes Lions, D&AD, New York Festivals, ADC, Clio, The One Show, Type Directors Club and others.
In 2015, he co-led the second edition redesign of A Smile in the Mind with Greg Quinton — which went on to become a No.1 Amazon bestseller and was exhibited during the London Design Festival.
Since relocating to South East Asia in 2023, Jay has worked extensively across the region, leading a talented team of designers dedicated to building and evolving brands.
He’s passionate about creating work that really works.

Rommel Puertas
Executive Creative Director | Norlop VML, Ecuador
Rommel began his career as a Marketing Trainee at global brands like Colgate-Palmolive and Johnson & Johnson, supporting Consumer and Customer Marketing teams.
In 2015, he decided to follow his true passion—advertising—and started as a Junior Copywriter for Mi Comisariato, one of Ecuador’s largest retailers.
Over nearly a decade at Norlop VML Ecuador, he has led creative work for some of the country’s most iconic brands, including Corp. El Rosado, Solca (Ecuadorian Cancer Fighting Society), Nestlé, KitKat, Bimbo, Rexona, Dove, Lotería Nacional, and Nirsa. His work has earned recognition at both international and local festivals, such as Clio, FIAP, Saniss, Effie Latam, Effie Ecuador and El Cóndor.
When he’s not working on new ideas, you’ll find him playing the clown and voice actor for his 4-year-old son, Martín—proof that creativity never takes a break.

Carlos (Sánchez)
Executive Creative Director | SSP3 Mullenlowe Group, Colombia
Carlos Sánchez, ECD at MullenLowe Group. With over 15 years in advertising —12 of them at the agency— I’m known as (Sánchez): a creative who aims for ideas to go beyond the brief and truly resonate with people.

Trent Thompson
Executive Creative Director | Cossette, Canada
Trent is a global-award-winning, cross-disciplinary writer and Creative Director with 25 years in the industry. Over the last 12 of those years, he’s helped teams to think of, create and win for work on a range of clients from financial and automotive to not-for-profit and healthcare. If asked, he’d tell you that helping launch Cossette’s ground-breaking SickKids ‘VS’ platform is a career highlight.
When he isn’t helping lead the amazingly-talented team at Cossette, Trent focuses his efforts on helping the next generation of talent. As co-founder of the free connection and mentorship platform, GroundFloor, and part-time Professor of Creative Advertising at Humber Polytechnic in Toronto, Trent is doing his utmost to help young talent navigate the ever-evolving business and creative landscape. He is also on the Board of Directors for NABS Canada – a charity supporting the people of the Canadian advertising and media industries.

Karen Mazzoli
Marketing and Communication Executive | Switzerland

Senthil Kumar
CCO | VML, India

Alvar Suñol
Co-President and Chief Creative Officer | alma, USA
Born in Barcelona, Alvar is a Catalán driven by curiosity and adrenaline in equal measure. This has fueled his drive to ultimately lead creative departments at agencies in Europe, South America and the United States, earning major awards for clients along the way. Under his leadership, modern culture agency alma has become one of the most creatively awarded agencies in the country, both in mainstream and multicultural markets.
Most recently, Alvar’s distinctions include being named to the prestigious Adweek 50 in 2023, as well as alma’s #8 position in the One Show for Creativity’s 2022 ranking, while Alvar was ranked the #5 most awarded CCO globally as he led the creative team behind the iconic Better With Pepsi work, which was named the most awarded campaign in the world in 2022.
With a focus on creative effectiveness, Alvar’s leadership contributed to the agency’s 2022 Effies ranking as #1 in the U.S. Since his arrival at alma in 2015, he has also led the agency as it won 36 of its 38 prestigious Cannes Lions for clients like Clorox, Pepsi, Netflix, Tabaco Free Florida and Change the Ref and earned a spot on the Ad Age A-List seven times. Encouraging toptier craft at alma, his team has been awarded several Grand Prix at The Drum Awards, London International Awards, AdForum PHNX, El Ojo de Iberoamérica, El Sol and FIAP, among others., His team has also secured multiple Agency of the Year titles, including at the 2022 London International Awards.
Alvar was also named Mexico’s Best Creative at the 2006 El Ojo de Iberoamérica festival, as well as Best U.S. Creative in 2016, 2017, 2020, 2023 and 2024. Alvar has participated as a judge at Cannes Lions, D&AD, London International Awards, Clios, One Show, Eurobest, New York Festival, Effies, El Ojo de Iberoamérica, El Sol, FIAP and more. He has led the agency to land the #1 spot in the Adlatina Crema ranking, and the top three in all of Iberoamérica.
Alvar currently leads teams in the creative development for clients including McDonald’s, Molson Coors, PepsiCo, IKEA, Wells Fargo, CVS Health, Amazon and Quickbooks, among others. Throughout his career, he has worked with brands including Ford, Volkswagen, Unilever, Nestlé, Nike, BBVA, Banco Santander, HBC, Iberia, Movistar, Sprint, and Pfizer.

João Resende
Creative Director | W/McCann, Brazil
João Resende has been a Creative Director at WMcCann since 2019. A copywriter from Rio de Janeiro, Brazil, he brings 20 years of experience working in the creative departments of Brazilian international renowned agencies such as DPZ, F/Nazca Saatchi & Saatchi, NBS/Dentsu and Artplan. In recent years, he has created successful campaigns for global brands including Coca-Cola, Centrum and L’Oréal Paris, with his work recognized at some of the world’s most prestigious festivals. Additionally he has served as Creative Director at Instituto Vini.Jr, and authored books about The Beatles.

Kartika Guerrero
Head of Media | Indosat Ooredoo Hutchison, Indonesia

Sharon Herrera
Markerting Strategist | PHD, Guatemala
I do care about animal welfare, empathy, and the power of creativity to drive meaningful change. I believe strategy isn’t just about selling, but about understanding: people, cultures, emotions. I want to be part of a world where communication builds bridges, not barriers, and where brands are brave enough to act with purpose.
Currently, I’m a Brand Strategist at Phd Guatemala, part of the global Omnicom Media Group (OMG) network. I bring over 15 years of experience across agencies, research firms, and corporate communication roles, building insight-driven strategies that truly connect with people. I started my career in research and evolved into strategy and creativity, always guided by a passion for uncovering the emotional “why” behind human behavior.
In the past, I’ve also contributed as a volunteer in animal welfare projects, convinced that compassion is a powerful form of leadership in life and in advertising

Fernando Sarael
Head of Newsroom | RGE, Indonesia
Fernando Sarael heads RGE Newsroom, the digital center of excellence shaping strategy, content, and storytelling for RGE and its business groups. With assets exceeding US$40 billion and a workforce of 80,000 serving 100+ markets, RGE is a global leader in bio-based resources—driving sustainable solutions with positive environmental and social impact. The Newsroom amplifies this commitment, building narratives that strengthen reputation and showcase RGE’s focus on sustainability and innovation.
Previously, Fernando served as Head of Social & Content and Business Director at Ogilvy Indonesia, where he led award-winning campaigns for brands like Wyeth Nutrition and Nestlé, and modernized the agency’s digital capabilities to create more meaningful, data-driven brand connections with audiences. He was commended by Campaign Asia as Southeast Asia Young Business Leader of the Year in 2022.

Hamza Amjad
Executive Creative Director | Ogilvy, Pakistan
Hamza is a hurricane with a heart, the kind that storms into briefs but stays for the feelings. A mere mortal who wants to tell immortal stories. An obsessive hoarder and teller of equal parts vivid and juicy anecdotes. Hopelessly in love with writing and rewriting… just not his own bios. Hates getting straight to the point. Loves to digress yet somehow keeps you hooked.
Officially: Executive Director of Creative, Social & Performance Management at Ogilvy Pakistan (Hater of long job titles and corporate jargon) Unofficially: An admirer of art and artisans, and a social media addict with hazardous screen time.
With over 15 years of committing creative crimes across FMCGs, Telcos, and brands that panic at the sight of bold ideas, he’s accidentally made history a few times, like winning Pakistan’s first two Grands Prix at Cannes Lions, becoming the country’s first Cannes Lions awarding juror, or ranking 40th globally on The Drum’s Creative Director list, all while being named Pakistan’s most awarded creative (Campaign Brief Asia said it… seriously). He’s picked up 135+ international awards, from Cannes to Clios, One Show to D&AD, Spikes Asia to LIA, Madstars, Tambuli, Sabres, Global Influencer Marketing Awards, Effies and beyond, and is still a little embarrassed about keeping count. But he has to, because ADHD and being bad at math make him forget how far he’s come.
Currently obsessing to champion the use of creative tech to solve real business problems, with a strong bias and an even stronger inclination toward bridging the gaps of inclusion and equality around us. He’s also possibly plotting an early retirement on a film set, preferably behind the camera… or as a full time film critic, because he’s convinced, he was born to watch, review… and let’s be honest, rant…if that ever helps pay the bills.

Adyasha Tomar
Creative Director | McCann, India

Cristian Tarzi
Executive Creative Director | Mercado McCann, Argentina
With over 10 years of experience, Cristian Tarzi is a passionate creative with a deep commitment to powerful ideas. He’s currently the ECD at Mercado McCann and has worked for brands like Coca-Cola, Adidas, Google, Netflix, TyC Sports, Burger King, Citroën and Visa. With awards at Cannes Lions, Clio, LIA, El Ojo, One Show and Effie, his work has earned over 10 Grand Prix and the first-ever Best of Show for Latin America at New York Festivals. Before Luum Awards, Cristian has served as a jury member at creativity festivals across Latam and Europe.

Andre Felix
Vice President, Creative Director | Publicis Health, USA
Creative thinker. Craft-driven storyteller. AI specialist. Hockey enthusiast.
I’m a multidisciplinary creative with a deep love for ideas—and an even deeper respect for craft. Whether it’s shaping a narrative, designing an interactive experience, or refining the cinematography in a film, I obsess over every detail to make sure the soul of the idea shines through.
Over the years, I’ve partnered with brands like WhatsApp, Disney, Meta, Buick, GMC, Cadillac, Pfizer, and Kimberly-Clark to create bold, emotional work that connects with people. My projects have earned 300+ awards at Cannes Lions, The One Show, D&AD, CLIO, and more. I’ve also had the honor of serving on juries around the world.
Originally from Brazil, and now a proud citizen of both Portugal and the United States, I’ve worked across Latin America, Europe, and North America. When I’m not building ideas, you’ll probably find me at a hockey rink, cheering on my son from the stands.

Elizabeth Valleau
Executive Creative Director | Accenture Song, UK
With over 20 years of leading world-class creative, design, and technology teams, Elizabeth Valleau is currently the Executive Creative Director and founding leader of Accenture Song’s New Realities team, which is focused on transforming culture, communication and business by applying essential new technology experiences. She serves as an industry thought leader and maker in the areas of gen ai, immersive experiences, and digital identity, always through the lens of culture. She came to Accenture Song after seven years as Global Creative Lead at Meta where she build products and campaigns that pushed both culture and innovation, creating groundbreaking campaigns and partnerships with LVMH, SXSW, Coachella, Pepsico, The Tate, and adidas. She also lead R&D for the AR features across Meta platforms, as well as the Orion glasses
and Neurolink.Elizabeth has built her career creating sea-changes inside of global creative agencies and brands. She’s lead teams to create new products used by billions of people, and creative campaigns that have won the industries highest awards. She’s served on startup advisory boards, lead mentorship groups for Women in STEM, and given keynote speeches on the worlds most prestigous stages such as The ADC, CES, The United Nations and Cannes.

Ricardo Mendoza
CCO | Ogilvy, Guatemala
Colombian creative.
He has worked across more than 20 categories and developed campaigns for 66 different brands throughout Latin America.
He has lived in Colombia, Costa Rica, Peru, and Guatemala, serving as the creative lead at Leo Burnett, DDB, McCann, and now Ogilvy.
With 126 awards, he has been recognized at Cannes, One Show, Clio, New York Festival, San Sebastián, El Ojo de Iberoamérica, FIAP, among others.
He has served as a juror multiple times for the New York Festival, Annual Creativepool, El Ojo de Iberoamérica, El Sol, FIAP, Young Lions, and various local festivals across different countries.
El Ojo de Iberoamérica has named him the Best Creative in Central America and the Caribbean on two occasions.

Evan Dunn
Executive Creative Director | AKQA, Netherlands

Caren Spigland
Creative Director | Eversana Intouch, USA
I work out of the Chicago office and this photo shows me in high-school, where I was Editor-In-Chief of The Mt. Vernon Knight News

Lukas Calderón
General Creative Director | el taier DDB Centro, Guatemala