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Hope Nardini

Global Executive Creative Director
Grey

USA

Hope Nardini is a Global Executive Creative Director at Grey and Creative Lead for Coca-Cola at WPP OpenX. She joined Grey from Droga5 NY, where she led award-winning creative on Instacart and Huggies. Her work includes the True Name Card for Mastercard, “Lizzo’s Cart” for Instacart, and the Verizon Super Bowl spot “Answering the Call.” She was recently honored as Campaign US’s Creative Team of the Year, named to the Adweek 100, and has won 13 Cannes Lions, including a Grand Prix, in addition to a D&AD Black Pencil, Grand Clio, and Ad of the Year by AdAge and ADCOLOR. She has served as a Creative liaison for the London International Awards, as a juror for Creativepool and the New York Festivals Advertising Awards.

Bontu Yousuf

Program Manager, Centre for Nature and Climate
World Economic Forum

SWITZERLAND

Experienced creative and collaborative professional with a passion for inclusive stakeholder engagement to ensure equitable and sustainable outcomes in the field of international development and climate action. Currently working as a Program Manager for the World Economic Forum’s Centre for Nature and Climate.

Luciana Caravedo

Director of Sustainability and Communication
Calidda

PERU

With over 18 years of experience, I have managed sustainability and corporate reputation in sectors such as fishing, mining, banking, insurance, and currently hydrocarbons, successfully enhancing their reputation and developing strategies that maximize their positive impact on society.

Passionate about delivering meaningful results, I specialize in the design, implementation, and monitoring of initiatives, leading and developing **ESG** (Environmental, Social, and Governance) strategies that reinforce companies’ resilience and sustainability. My expertise spans corporate strategy development for leading companies, from managing social and environmental initiatives to implementing equality and inclusion policies that strengthen organizational culture.

I recognize that communication is a crucial vehicle for strategy, playing a key role in building a solid reputation and effectively integrating **ESG** strategies. Through strategic communication, I ensure that initiatives are understood and supported, which strengthens companies’ reputations and maximizes their positive impact.

Laurence Hoenig

Head of the Creative Content Unit
Médecins Sans Frontières

SWITZELAND

Laurence HOENIG is responsible for the creative content unit within MSF’s communications department in Geneva, a position she has held for 13 years. Her extensive experience in field operations in different contexts and in the operations centre has given her unique skills in designing and executing innovative projects. She has built up a solid network in the media, production, post-production and broadcasting sectors in Switzerland, which enables her to bring ambitious, high-potential projects to fruition.

With 19 years’ experience in production, including 13 at the head of a creative team, she has co-produced several documentaries, organised international exhibitions and developed co-productions with TV channels such as Euronews, TV5 and RTS. She has also worked with photographic agencies such as Magnum and collaborated with internationally renowned artists on high-profile projects.

For the documentary EGOISTE, which she co-directed, she won five international awards for best documentary and was also awarded the prize for best direction by the New Delhi Film Festival.

Michael Acquah

Associate Creative Director
Innova DDB

GHANA

Michael’s dedication to empowering the next generation of leaders is exemplified by his recent role as a board member on the National Preparatory Committee for the World Youth Festival, Sochi 2024 in the Russia Federation. He led a 45-member Ghanaian delegation to this historic event, providing a platform for young people to unite and shape the future.

Throughout his career, Michael has demonstrated exceptional creativity, strategic thinking, and a passion for innovative storytelling. As a respected industry expert and champion of youth empowerment, Michael Acquah continues to inspire and influence those around him.

Oana Bulexa

CEO, Partner
Publicis

ROMANIA

OANA BULEXA is an integrated communication expert with 20+ years of experience, mixing journalism, marketing, public relations, creative, digital and social media. She leads Romania’s most awarded PR agency, MSL The Practice.

After a solid career in journalism, she’s been engaged with work at strategic and creative level in countless communication campaigns, for more than 200 clients from various domains such as FMCG, consumer electronics, retail, real estate, tech, automotive or financial.

She’s been the project leader of numerous successful campaigns, with an impressive track record of more than 250 international and local awards, in competitions such as Cannes Lions, EMEA SABRE Awards, Global SABRE Awards, European Excellence Awards, IPRA Golden World Awards, Romanian PR Award, Internetics or ADC*RO Awards.

Joao Camacho

Executive Creative Director
Saatchi Wellness MEA&Turkey

UAE

Meet Joao, the new Executive Creative Director of Saatchi Wellness MENA & Turkey! With more than a decade of honed creative prowess, Joao’s influence has traversed continents, leaving an indelible imprint on the advertising landscapes from Mozambique to Dubai, with enriching stops in Spain, the UK, and Dublin along the way.

Firmly rooted in the belief that creativity is the ultimate panacea, Joao’s deepest passion lies within the realm of healthcare and pharma. This journey has transcended mere professional interest, becoming deeply personal as he immerses himself in the noble cause of patient empowerment through the dissemination of vital information.

Eduardo Domínguez

Creative Director
VML Health

SPAIN

Publicist, in love with my profession, I started my career as a copywriter more than 16 years ago at Tapsa/TFM (now VML), and from there I have worked for agencies such as Doctor Dickens, Contrapunto BBDO, El Cuartel, Avantine or Beon Worldwide. I have worked in cities like Seville, Malaga and Madrid for national and international brands such as Mercedes-Benz, Pepsi, Red Bull, DMAX, Red Cross, Canal Hollywood, Bridgestone, Makro, Estrella Galicia, Pilot or Real Betis. Some of my work has been recognised at festivals such as the New York Festival, Best Awards, Club de Creativos, Wina, Luum, Agripina or Anuaria, among others. I am currently Creative Director at the independent agency 9 Días in Seville, in the south of Spain. From here, we strive to capture in each of our projects that special freshness that gives us our privileged location, a land known worldwide for its art and genius, and the non-conformist freedom that gives us our indie nature.

Angela Bassichetti

Head of Creative Shop for APAC
META

SINGAPORE

Honey Bajaj is a leader in innovation strategy and design. She was awarded inventor of the year 2016 in San Francisco, a decade of Honey’s work has demonstrated the leadership and technical talent to develop and deliver outstanding products. In 2019 she co-invented Embrace, a low-cost baby warmer which has saved over 200,000 babies across 22 countries. She has been the Jury for Design and Digital Craft at the Cannes Lions Festival of Creativity 2024.

She holds degrees in English Literature, Product & UX Design and Master’s Degree in Engineering and Management from Massachusetts Institute of Technology and currently a PhD Fellow in Design & Technology. Her education at MIT was funded by Mr.Ratan Tata. She has worked with organisations like Disney, BCG, Tata Group and more.

She is also an Executive Member of Women Entrepreneurship Network at Niti Aayog. She is currently the Head of Design & Experience at Accenture Song, Global Network.

Natalia Dongo-Soria Saito

Corporate Partnerships and Philanthropy Officer, PFP
UNICEF

PERU

Natalia holds a degree in Business Administration from the Universidad del Pacífico (Lima, Peru) and a Master’s in Marketing and Sales from ESADE (Spain) and SDA Bocconi (Italy). Over the past 15 years, she has developed marketing strategies for purpose-driven companies focused on improving people’s quality of life, earning three Effie Awards along the way. She has worked at Belcorp, Pacífico Seguros, Innova Schools, and the Certus Institute. She is currently serving as Corporate Partnerships Officer at UNICEF Peru, fostering synergies with the private sector to fund various projects and ensure the rights of children and adolescents.

Belén Contreras Vilchez

Head of Inclusion and Diversity
CMPC

CHILE

Commercial Engineer from the University of Chile, with experience in public and private companies as well as NGOs. For the past 8 years, she has worked as a specialist in diversity, equity, and inclusion, supporting cultural change in Latin American companies.

Sam Haynes

Global Creative Director
Grey London

UK

Sam is a global Creative Director and award-winning copywriter at Grey London, with almost 20-years-experience working on some of the most recognisable brands in the world. He has shepherded the global creative work of brands such as Volvo, Pringles, Helly Hansen, Arla and Sensodyne. Sam has many shiny things to his name, including a Gold Luum Award for Volvo’s “Ultimate Safety Test.” His award shelf also includes Cannes Lions, One Show, Clios, British Arrows, Big Awards, Creative Circle, and more.

Danny de Nobrega

Managing Partner
Kilmer and Cruise

South Africa

An ad nerd at heart. Danny has worked across boutique, PR, large traditionaland digitalagencies including 60 layers of cake, The Jupiter Drawing Room (WPP)and Digitas Liquorice (Publicis) where he served on the management team. He has blended creativity, curiosity and strategy to conceptualiseand create work that works for brands and companies such as Unilever, SAB, Heineken, Brandhouse, The Coca-Cola Company, Pioneer Foods, Under Armour, ASICS and Hill’s Pet Nutrition. Asan active participant in an industry he respectsand has immense passion for, he has guest lectured, served on the IAB SA Innovation Council and was selected for the WINA 2020 / 2024 and Effie Awards South Africa 2021–2024 juries. He is also an avid (read: terrible) home-brewer of beer, cat dad and volunteer firefighter (Volunteer Wildre Services).

Mauricio Fernández

Chief Creative Officer
Havas

PERU

With a career spanning over 27 years, during which he has worked at agencies like JWT, Leo Burnett, and most recently McCann, Mauricio is one of the most renowned creatives in the Peruvian industry. He has received an extensive number of awards and recognitions, totaling over 1,000, including Cannes Lions, Effies, Fiap, One Show, D&AD, Clio, LIA, New York Festivals, El Ojo de Iberoamérica, LUUM, El Sol, Cresta, Epica, Webby, Wave, and many others. Additionally, he was one of the winners of the first Grand Prix at Cannes for the country.

Carissa Jackson

Associate Creative Director
Publicis

AUSTRALIA

Carissa is an Associate Creative Director at Publicis. With over a decade of experience in the advertising industry, she has gone from building independents to global agencies, gathering awards for her craft along the way. Carissa has worked as a lead creative on diverse social issues across major brands, non-for-profit and governments throughout her career. Inside and outside of Publicis, Carissa is dedicated to educating the next generation of creative thinkers at AWARD and Assisterhood. As a woman, mother and person of colour, she advocates for diversity, equality and inclusion, and has raised awareness in industry through initiatives with Marie Claire and Fck the Cupcakes.

Santi García

Creative Director
9 Días

SPAIN

Publicist, in love with my profession, I started my career as a copywriter more than 16 years ago at Tapsa/TFM (now VML), and from there I have worked for agencies such as Doctor Dickens, Contrapunto BBDO, El Cuartel, Avantine or Beon Worldwide. I have worked in cities like Seville, Malaga and Madrid for national and international brands such as Mercedes-Benz, Pepsi, Red Bull, DMAX, Red Cross, Canal Hollywood, Bridgestone, Makro, Estrella Galicia, Pilot or Real Betis. Some of my work has been recognised at festivals such as the New York Festival, Best Awards, Club de Creativos, Wina, Luum, Agripina or Anuaria, among others. I am currently Creative Director at the independent agency 9 Días in Seville, in the south of Spain. From here, we strive to capture in each of our projects that special freshness that gives us our privileged location, a land known worldwide for its art and genius, and the non-conformist freedom that gives us our indie nature.

Eugene Omolo

Executive Creative Director
Creative FCB

KENYA

As Executive Creative Director, Eugene guides CreativeFCB’s strategic and creative vision with a deliberate focus on creative effectiveness. He leads a diverse group of creatives, including designers, copywriters, user experience designers, and creative technologists. Eugene orchestrates collaboration across these fields on various projects spanning the spectrum of marketing communications.

His career includes influential roles at leading agencies such as Ogilvy, BBDO, TBWA, and WPP Scanad, where he consistently delivered innovative solutions for brands in the financial, entertainment, healthcare, hospitality, telecommunications and technology, FMCG, and building and construction sectors. Eugene’s work is characterized by a unique blend of strategic insight, creative excellence, and a deep understanding of consumer behavior.

Eugene’s passion for creativity extends beyond commercial success; he is dedicated to creating campaigns that drive social impact and meaningful change. When not working on briefs, he enjoys exploring undiscovered trails and training for ultramarathons.

Thiti Boonkerd

Deputy Executive Creative Director
Leo Burnett

THAILAND

Thiti Boonkerd is a trailblazing advertising creative based in Bangkok, Thailand, and the current Deputy Executive Creative Director at The Leo Burnett Group Thailand. With 13 years of experience, Thiti stands out as one of Thailand’s youngest and most promising creative leaders, making waves in the industry with his innovative ideas and strategic insights.

Thiti’s journey has seen him shape brand images and craft product campaigns that not only drive sales but also win hearts. His impressive portfolio includes leading teams to create standout work for global giants like Mercedes-Benz, McDonald’s, Lay’s, AirAsia, and Samsung. Thiti’s creativity and leadership have earned him international recognition, with accolades from Cannes Lions, Clio, ONE SHOW, and D&AD, along with regional honors from Spikes Asia and Adfest. Known for blending creativity with effectiveness, Thiti continues to set high standards and inspire the advertising community both in Thailand and around the world.

Péter Radovics

Creative Director
Lounge Group

HUNGARY

Creative Director of Lounge Group Hungary. More than 20 years in advertising, more than 100 awards, like Cannes Lions, Golden Drum, Gerety Awards, Wina, Mad Stars, Effie, ITB Golden City Gate, etc. Experiences as copywriter at Leo Burnett, Grey, Team Red, Lowe GGK, and Creative Director at J. Walter Thompson, Mediator Group, Friendly Communication, and currently at Lounge Group.

Carolina Pinheiro

Associate Creative Director
AKQA

BRAZIL

Carolina is a creative director at AKQA, where she has been working for over three years. Prior to that, she worked in Spain at Lola Mullen Lowe and in Australia at BBDO and DDB. She began her career in advertising at AlmapBBDO, and before that, she was a copywriter at Editora Abril.

Christian Anhut

Chief Creative Officer
Edelman

GERMANY

He and his interdisciplinary team help clients find innovative communications solutions to build meaningful connections between brands and audiences. He has 20+ years of experience in creative agencies – helping brands to find their purpose and bring it to life in unique ways.

Together with his previous teams, he has developed online games, new products, digital solutions, new visual branding as corporate identities, and global integrated campaigns. His work has won 200+ awards at all major award shows, including 2x Grand Prix at Eurobest, Grand Prix at NYF, Cannes Lions, D&AD, Clio, LIA, ADC, The One Show, and the Webby Awards.

One of his works is even part of the Jewish Museum’s collection in Berlin.

Benedetta Ruggeri

CEO & Founder
bbrand

ITALY

Benedetta Ruggeri is an eclectic entrepreneur with proven experience in Branding, Communication, Public Relations, Digital Marketing. Benedetta has over 20 years of experience in PR, Media Relations & Communication in B2B sector. A long career that started in an international PR firm and kept on in relevant Italian and international companies working in Manufacturing, Finance and IT, where she was in charge of Pr, Communication, and Marketing. In 2013 she founded bbrand, an agency specialized in PR, Communication and Marketing consulting services for medium-sized B2B companies (Technology, Finance, Pharma). Since then, she has been passionately dedicated to accompanying companies through the most complex communication challenges, helping them intercept future trends. Today bbrand acts as a Single Point of Communication’ for foreign companies, mainly B2B, that need a single point of reference in the positioning process in Italy. bbrand boasts some of the most important players of the IT landscape, such Equinix, IDA (Italian Data Center Association) that gathers companies like Microsoft, Telecom, Irideos, Data4, Digital Realty. Known as the ‘door opener’ for the ability to develop connections even in the most unexpected situations, Benedetta is a member of Ferpi, the Italian Association of Public Relations. Passionate about events, she is an attentive observer of all that the city where she lives, Milan, can offer in terms of artistic-musical events, privileging in particular the beauty of the world of dance. As a supporter of women’s causes, in 2015 Ruggeri created Esclamativo Donna, the nonprofit association that aims to enhance the talent of women in the artistic-cultural field through the development of collaborative networks.

Abdoulaye Samb

Artistic Director and Illustrator
Havas Africa

SENEGAL

J’ai toujours été attiré par tout ce qui est dessin, peinture, sculpture et bricolage. Quand il fallait trouver une vocation, il s’est avéré naturel que j’opte pour une carrière dans le domaine de l’art.Depuis 2003 je suis dans le domaine de la communication publicitaire, du design packaging, de l’illustration de livres ou supports didactiques et accidentellement j’expose lors de rencontres d’arts

Antoni Kamiński

Associate Creative Director
180heartbeats

POLAND

My name is Antoni Kamiński, I’m working as an Associate Creative Director at 180 Heartbeat – a leading Polish creative agency. I have 18 years of experience in the industry, having worked at agencies such as VML, Saatchi & Saatchi, Grey, and Leo Burnett. My achievements have been recognized with awards and honors at international festivals, including Cannes Lions, Effie, Golden Drum, London International Awards, Gerety, Kyiv International Advertising Festivat, and many more. Throughout my career, I have always strongly believed that major brands have a responsibility to give back to society by acting for good.

Gabriele Donada

Associate Creative Director
Alchemy

SWITZERLAND

Gabriele Donada is a Creative Director on a global mission to make ideas happen. In over a decade, he has had the privilege of leading diverse teams to shape brands, craft product campaigns, and create compelling brand experiences for international clients. His journey through Italy, the UK, Thailand, Brazil, and Portugal has fueled a unique blend of strategic mindset and aesthetic sensibility.

James Fox

CEO
Havas London

UK

James Fox is CEO of Havas London – a role he’s held since March 2023, having been promoted to lead the creative agency just a year after first joining as chief client officer. He’s spent that time building a modern, progressive creative agency – with his transformative agenda keeping the agency at the top of its creative game, building a strong and eclectic pipeline of work, and forging a thriving internal culture rooted in employee wellbeing.

His belief in creating ‘culture-busting work without busting our own culture’ has seen the agency deliver some of its highest-profile work to date – including, notably, blockbuster Christmas campaigns starring Will Ferrell’s Buddy the Elf and Michael Bublé for Asda, a bold rebrand of the ‘big four’ supermarket, and Vanish’s ‘Me, My Autism and I’, which became the most awarded campaign in Havas London history.

Outside of the industry, Fox works closely with Positive About Down Syndrome, serving as an advisor and helping the charity set up for future growth. He is also a proud dad to two beautiful boys.

Stephanie Rumierk 

Associate Creative Director
TBWA

COLOMBIA

Stephie Rumierk is a copywriter and Creative Director from Bogotá, Colombia. Alongside her day job she is the co-founder of Colectiva Colombia. A community that uplifts creative women championing their voices and driving lasting positive change.

IN HER WORDS: I proudly serve as a Creative Director at TBWA Colombia. This unique position places me at the forefront, guiding and nurturing a team of creatives, which I consider not only a significant responsibility but also the most beautiful aspect of my career to date.

As a Copywriter overseeing the creative projects for a couple of brands, I find myself immersed in the captivating world of storytelling. Crafting narratives that resonate and connect with our audience is not just a task for me; it’s an opportunity to create meaningful experiences that leave a lasting impression.

Daniel Trefny

Principal CEO
Lemontik

SPAIN

Daniel, known as The Lemon Brain, has been dedicated to marketing and digitalization for 18 years. After several national and international projects, he decided to create his own agency in 2018, a venture that has since transformed into what is now a circus of creativity. Lemontik is a creativity, marketing, and video production agency. An unconventional agency that now has 25 employees, double the number in 2020, showing a clear indication of its ambition and limitless growth potential. Daniel loves to transform, innovate, and find truly disruptive ideas to help companies, brands, and the teams behind them become the best versions of themselves. One thing you should know about him is that he always goes “no holds barred” with his ideas. He loves his work, but more importantly, he loves creating work. He believes in a fluid and flexible work environment where all voices are equally valued, without the existence of hierarchies.

Juan Gaitan

Chief Creative Officer
Ogilvy

DOMINICAN REPUBLIC

Juan Manuel Gaitán is a Colombian with over 20 years of experience in advertising. He currently serves as Chief Creative Officer at Ogilvy Dominican Republic. He has worked as a Creative Director at Publicis Group, Leo Burnett Colombia, Mullen Lowe, and I-NetworkLatam. He also founded Giraffe Ad Makers in Melbourne, Australia.

His accolades include Cannes, One Show, Clio, New York Festival, LIA, FAB London Festival, El Sol, El Dorado, Wave Festival, Effie Awards, Fiap, Fip, El Ojo de Iberoamérica, and Star Reachers Awards – Leo Burnett Worldwide.

He has worked with brands such as Adidas, DirecTV, Diageo, Unilever, Nike, Heineken, Sab Miller, BMW, Visa, Carrefour, Chrysler, City of Melbourne, Sisterworks, Special Olympics, Mondelez, Jumbo, Presidente, Chevrolet, among others.

David HK Tan

Associate Creative Director
Leo Burnett

MALAYSIA

David HK Tan is a creative leader with over 14 years in the industry. Passionate about ideas embodying a Humankind philosophy, he has worked with clients from a variety of sectors such as telco, FMCG, banking, insurance, alcohol, tech and retail.

His work has been recognised in award shows both international and local, including Cannes Lion, Spikes, AdFest, MadStars, Campaign Brief The Work, ISTD London, Kancils, Markies, Appies, and Dragon of Asia. In 2023, he was ranked as Malaysia’s 8th Most Awarded Creative by Campaign Brief.

Luigi Fattore

Deputy Executive Creative Director
Havas Milan

ITALY

Luigi Fattore is currently the Deputy Executive Creative Director at Havas Milan.

He started as a copywriter in 2003, and over the next 20 years, he took part in some of the main campaigns of Havas Milan, such as those for Alfa Romeo Tonale, Coop, Q8 Petroleum, TIM.

At the ADCI Awards he won gold in integrated campaign (TIM), bronze in the direct category (Feltrinelli), bronze in TV (Coop) as well as being shortlisted in copywriting and print. The Coop commercial in 2020 was also shortlisted at the New York Film Festival and at the Gerety Awards.

Celeste Dalairac

Executive Creative Director
ISLA

ARGENTINA

Celeste was born and raised in Argentina, where she developed most of her career, first as a copywriter and soon after, as a self – taught art director.In 2014 she was one of the 12 women chosen to be part of the first See It Be It program (a Cannes Lions initiative that aims to further women in the creative industry.) While working at Saatchi Bs As, she was offered a Regional Creative Director role in the London office, and said yes.

During her time in London she worked at Saatchi, Santo and Grey, where she was promoted to ECD within 3 months. After having a baby in the middle of the pandemic, she decided to move back to Argentina where she and her husband Julian, are working as ECDs at Isla, a hotshop with offices in Buenos Aires, Sao Paulo and Mexico city.

She has worked for some of the biggest brands in the world, including Pepsico, Coca Cola, P&G, Unilever, GSK, Avon, Vodafone and Epson; participated as jury at Diente & Effies (Argentina), D&AD, Creative circle, Immortal awards & 40 over 40 (UK), ADG Laus (Spain), Ciclope Latam (Germany), Mad Stars (South Korea) and Cannes Lions (France) and won awards at Cannes Lions, Wave, Clio, One Show, D&AD, Fiap and Diente

Wendy Chan

Health Creative Lead, APAC
Edelman

ASIAPACIFIC

Vasco Rocha

Chief Executive Officer
DDB

MOZAMBIQUE

With a degree in Computing and Applied Mathematics Vasco Rocha is founder and Managing Director of DDB Mozambique. With over 20 years of Marketing, Sales and Management experience gained by working close to local and international brands covering Cars, Technology, Telecommunications, Banking, Tourism among others.

One of the main projects launched in 2005 was MFW – Mozambique Fashion Week, a platform for identifying new values and developing fashion in Mozambique.

Mozambique Fashion Week is a multicultural platform proposed to influence the market and use its main focus to raise awareness of social causes, namely in the areas of Inclusion, Diversity and Gender, Breast Cancer, Premature Marriage and Domestic Violence, showing that culture is an extremely powerful tool to raise awareness and change mindsets.

Several campaigns made during the MFW existence, were awarded locally and internationally.

With an extensive experience in Communication, Corporate Image, Marketing and External Trade, his experience stems from the fact of having occupied several positions that won him master the art of communicating and manage.

Omar Fabián Jiménez

Chief Creative Officer LATAM
Studio X (WPP x The Coca-Cola Company)

MEXICO

With a broad digital-first vision and a distinguished career in creative leadership, Omar joined the WPP Studio X team as Chief Creative Officer leading the creative development of the LATAM for the entire portfolio of The Coca-Cola Company brands.

Omar served as CCO at the Wunderman Thompson office in Mexico (now VML), where he demonstrated his ability to drive innovation and creative success. Omar has a diverse creative vision thanks to his curiosity and multidisciplinary experience. He has co-created with global brands such as Nestlé, Danone, The North Face, HSBC, Ab inBev, Under Armour, Samsung, Kellogg, as well as new economy and entertainment brands like Netflix, Riot Games, Twitter, Uber, and (obviously) The Coca-Cola Company, with whom he has been working for over 13 years, primarily from independent agencies, most notably Only IF where he was a partner and VP.

In his new role as CCO of WPP Studio X, Omar Fabián Jiménez leads a team comprised of talent from various WPP agencies in the region, specifically created for The Coca-Cola Company. His experience and creative vision will be fundamental to driving the continued success of Coca-Cola’s iconic brands.

Omar has been part of the jury at various regional festivals such as El Ojo, Effies LATAM, and IAB Mixx, and his work has been recognized at different festivals including the Tik Tok Awards, Smarties, Luum Awards, Cannes Lions, El Ojo, Effies LATAM, Echo LATAM, Circulo de Oro, FIAP, Festival of media LATAM and Global, among others.

Marco Versolato

Chief Creative Officer
VML

SINGAPORE

For the last 8 years Marco has been the Global Creative Head for major brands at Unilever, like LUX, Pond’s, Radiant, Vaseline and working regionally for Dove and Rexona and bring these clients to the international scenario awards as Cannes Clio D&AD, New York Festival, One Show and this year, won the first Grand Prix in Cannes for Singapore. Before moving to Singapore in 2016, Marco had previously worked as CCO for 5 years at the iconic DM9DDB Brazil, having good work developed with amazing clients and many talented people. He achieved several awards during the years he led the team, 17 Cannes lions, including the 100th Lion for the agency, a GP in El Ojo and Pencils at D&AD. Turning the agency, in 2013, the most awarded DDB in the network. In 2015 Marco was elected The Creative Of The Year in Brazil.

Santi Hernández

Founder & CEO
Shernan Creative Collective

SPAIN

With over two decades of experience, Santi Hernández has established himself as a distinguished leader in the creative industry. His career includes significant roles at Dimensión, The Farm Madrid & Miami, and ACC, where he excelled as a Partner and Chief Creative Officer. Santi’s portfolio features collaborations with top brands such as Euskaltel, Eroski, Keler, Mahou-San Miguel, Heineken Group, Red Bull, and many more, earning him over 150 national and international awards. Additionally, Santi has served as a jury member for prestigious festivals such as El Ojo de Iberoamérica, Laus, and Cdec.

Four years ago, he founded Shernan Creative Collective, which has since become the first and only creative agency in Euskadi to be ranked among Spain’s Top 100 “Best of the Year 2023.” Known for his strategic insight and ability to identify the intangible essence of each brand, Santi continues to create impactful stories and assemble cross-media talent teams to meet every brand’s needs with excellence.

Gilda Valle

Strategy Director
BBDO

ECUADOR

Gilda Valle is one of the most respected and admired strategy directors in Ecuador, with 20 years of experience. She is now recognized as a significant figure in the field of strategic planning.

Currently, she leads the strategy department at BBDO Ecuador, developing valuable strategies for the country’s and the region’s main advertisers. She has served as a coach in Coach in Lia Awards (Liaseasons) and judge in the most important advertising festivals such as Warc Awards, Effie Latam, Effie Ecuador, El Ojo de Iberoamérica, New York Festivals, Young Lions Ecuador, Fiap, etc.

She is one of the most awarded women in her country.

Kimbo Brenes

Chief Creative Officer
Madison DDB

COSTA RICA

Hi, I’m Kimbo, Chief Creative Officer at Madison DDB and Ad Nerd. I had worked for such prominent global brands as Davivienda Bank, Pepsi, Gatorade, Taco Bell, KFC, Honda, Pfizer, Cargill, PF Chang’s, Bimbo, Gollo, IGT, Pozuelo and more. I have more than 10 years of industry experience and have earned accolades in top-tier competitions including Cannes Lions, The One Show, Clio, The Immortal Awards, Andy, New York Festival, El Ojo de Iberoamérica, Festival el Sol, Fiap, Effie Latam, Effie Costa Rica, Festival Caribe, Festival Volcán and Young Lions, adding more than 45 international awards. I have also been a judge on several occasions at festivals such as the New York Festival, One Show Young Guns, Effie Latam, AME Awards, FIAP, Saniss Awards, IAC Awards and PHNX.

Raimundo Undurraga

Chief Creative Officer
VML

CHILE

Raimundo Undurraga is the Chief Creative Officer of VML Chile. At 39 years old he has led and been part of incredible teams creating iconic campaigns for the most important brands in Chile; where he is one of the most awarded creatives with more than 170 recognitions, including Cannes Lions and important festivals around the world.

This excellent creative teamwork has attracted major brands to VML, positioning the agency as one of the largest and highly regarded in the market; and has led Raimundo to be selected by Forbes as one of the 50 Most Creative Chileans across all areas, to represent his team in global creative boards, ABInBev’s creative councils, and as a jury member in Cannes Lions, The One Show, Ojo de Iberoamérica, FIAP, Ciclope, Wina and EFFIE. And among many other things, he is also a husband and a father, a big fan of football (old-fashioned defender), asados and useless culture, if you want, he can explain more about the latter.

Omar Polo

Chief Creative Officer
McCann

PANAMA

Omar is a creative director awarded at festivals such as Cannes Lions, Clio, D&AD, NYF, El Ojo, El Sol, FIAP, Effie Latam, among others. He has worked in agencies in Peru and Argentina. He is currently the CCO of McCann Panama, the most effective agency in Effie Panama from 2018 to 2022. The Agency was also No. 1 in Panama in the AdLatina Crema Ranking and the Top FICE Ranking in 2022 and 2023. In El Ojo de Iberoamérica 2021, Omar was part of the Top 5 Creative Directors in Central America and the Caribbean. In 2023, its Vaping Poison campaign won two Silver Luums.

Bartosz Jeglejewski

Creative Director
McCann

POLAND

Bartosz has been working in the industry for over 15 years. He has won over 70 awards in international and national competitions such as Cannes Lions, Golden Drum, Effie, MIXX Europe, KTR (including Charity of the Year), Innovation, and MIXX (Best in Show). His clients have included Mastercard, BNP Paribas Bank, Renault, Opel, Orange, Pru, Nationale Nederlanden, and Mondelez. In his work, he often looks for a social context and solutions to current problems. Privately, he describes himself as a foodie, a big fan of traveling to Asia, and a fan of suspenseful series.

Tsanka Krusheva

Executive Creative Director
McCann Sofia

BULGARIA

Tsanka Krusheva is one of the most awarded creative directors in Bulgaria with 17 years of experience. Starting her advertising journey as a copywriter in a small local agency, she managed to bring it to the top 3 creative agencies in the market and to win two times Effie Agency in Bulgaria. Working for brands like Coca-Cola, Mastercard, Volkswagen, KFC, HBO and Chivas Regal, her work was recognised at international festivals like Golden Drum, Epica Awards, Clio Awards, but the most precious award was the Bronze Lion her team at McCann Sofia won in 2021. As it was the first Lion in Bulgarian advertising history, it served as an inspiration for the entire local advertising community. Apart from advertising, Tsanka Krusheva has been a journalist and a radio host of her own broadcasting show, screenwriter and executive producer for some TV programs and is now a happy mother of two young creatives.

Andrés Porras

Executive Creative Director
DDB

COLOMBIA

Porras has over 10 years of experience in the advertising industry. Starting as an Art Director and rising to the position of Executive Creative Director, he has been awarded for his campaigns at Cannes Lions, Effie Colombia, Effie Latam, and El Dorado in Colombia. At DDB Colombia, he fosters a culture of creativity where taking risks and learning from the freedom to fail are essential. With a background in Advertising, Branding, and Audiovisual Production, he has worked with major national and international brands across strategic, commercial, entertainment, and sustainability-focused projects.

Fabio Ozorio

Group Creative Director
VML

USA

Group Creative Director at VML New York. A writer passionate about design and tech. Food and travel enthusiast (I know it sounds cliché, and it is!)

Ana Becker

Concept Director
FCB

BRAZIL

Ana Becker is a journalist who creates for brands. As a reporter who also doubles as a Concept Director, she tackles each briefing like it’s a juicy cover story — an opportunity to delve deep and emerge with ideas that are culturally and socially meaningful. Her work with brands like HBO, TikTok, Whirlpool, and Kimberly Clark has earned her D&AD pencils, Effies, Clios, Lions and a spontaneous comment from Cyndi Lauper on a lyric she wrote for a campaign (Thumbs Just Wanna Have Fun was a true hit). Before all that, she lived in Asia for two years, which explains why she speaks some Mandarin. She also authored cover stories for the biggest science magazine in Brazil and worked as a cook at a Michelin-starred restaurant. There, she gleaned wild teamwork strategies and, pardon the pun, learned to handle any pickle. She also plays the xequerê at São Paulo’s street carnival and sometimes feels like the wasabi baby – is not sure if she wants to try it, but does it anyway and ends up asking for help.

Jess Markwood

Chief Operating Officer
THE FIFTH

UK

Jess heads up the global operations, marketing and innovation for social and influencer agency, THE FIFTH. One of the agency’s founding team members, she has 17 years’ experience in the creator marketing and social media space. She is a part of the IMTB, a trade body for the influencer industry and was featured in Business Insider as one of 10 female social media experts you should know. She spends the majority of her time in the UK office, but can also be found in the agency’s LA home from time to time. Besides work, Jess is proudly dyslexic and passionate about the environment. In 2021, she completed the AimHi Climate and Nature Course designed to help effectively communicate the urgency of the climate crisis to inspire action over apathy.

Roberta Harada

Executive Creative Director
VML

BRAZIL

Roberta Harada, also known as Beta, has over 20 years of experience in the industry. She has worked at various agencies, including F/Nazca Saatchi & Saatchi, DM9DDB, Grey Brazil, and FLAGCX. Additionally, she spent three years as a Director at Corazon Films. Her career is marked by a belief that collective work, active listening, continuous learning, diversity and inclusion and collaboration are transformative for our market. Currently, she works as the Executive Creative Director at VML Brasil, working with several major brands for nearly four years. She has also served on various juries, including the TikTok Awards, Effie Brazil, Effie Latam, El Ojo, Clube de Criação São Paulo, among others.

Cesar Chinchilla

Chief Creative Officer
Ogilvy

HONDURAS

César Chinchilla is a contemporary visual artist, art director, coffee lover, lover of ideas, and Chief Creative Director at Ogilvy Honduras.

He studied plastic arts at the at national school of fine arts in Honduras, after which he crafted a career as an international artist. His curiosity and passion for creativity led him to a career in advertising with Ogilvy Honduras, where his artistic vision drove him to lead the creative efforts of some of the region’s most recognized brands.

Throughout his career, César’s work has been recognized by the world’s top advertising festivals: 14 Cannes Lions, the most awarded campaign in the world in 2023 “Morning After Island”, One Show, LIA Awards, Effie Latam and more than 70 recognitions by other regional festivals. He has also been a award jury at Cannes Lions, One Show, Effie Latam, Ojo de iberoamérica.

Jimena Toledo

Growth Communication Strategy Lead
Leo Burnett

COLOMBIA

24 years of experience in advertising, specializing in account management and strategic planning. She has worked at agencies such as LOWESSP3, JWT, Sancho BBDO, Leo Burnett, McCann, and FCB Colombia, and was a member of FCB’s Global Strategy Council. In 2021, she returned to Leo Burnett as the strategy lead for the Open Hub, a 360-degree service project for Grupo Bolívar.

Ahmed Aftab Naqvi

Global CEO & Co- Founder
Gozoop Group

INDIA

Ahmed Aftab Naqvi, Global CEO & Co-founder, Gozoop Group, General Partner & Co-founder, Trillium Venture Capital and Founder, Sparknext can truly be called a trailblazer of the digital realm. He has been the driving force behind digital-led creativity & pioneering innovations in advertising, making him one of the most distinguished & awarded leaders in the industry.

As a first-generation entrepreneur, he co-founded & bootstrapped GOZOOP from a small garage in Mumbai with just a single laptop in 2008 into one of India’s leading & arguably largest independent network of advertising companies that have helped build some of the best brands in the world like Taj Hotels, Dell, Tim Hortons, Saint Gobain, British Council, Olympic Council of Asia, Bisleri, Air India, Ola, Bata, Mashreq Bank among others. Today, 15 years, 400+ employees, 700+ clients, 1000+ awards and 6 acquisitions later, he can confidently say that it is “ideas with purpose” and not network or resources that are the most critical ingredients to build a sustainable organization in this connected world.

Besides being a sought-after investor for startups and advisor for CXO, he is also a jury member for prestigious awards like the Cannes Lions Awards, Digital Abby’s at GoaFest, IDMA and DMA Asia to name a few. Being regularly quoted in reputed publications he is also a sought-after speaker at numerous industry-leading events and top campuses like Babson, IIM, IIT, SPJIMR, NMIMS among others. He has been invited & honoured by the Honourable Prime Minister of India as a ‘Champions of Change’ and has advised NITI Aayog, the think-tank of the Government of India, on critical aspects of policymaking on topics ranging from digital to corporate workplace practices to agriculture and beyond. Keeping people & culture at the heart of everything he does, Ahmed spearheaded the Menstrual Leave Policy and made Gozoop one of the first companies in the world to implement it. This along with other practices and policies, including a well-defined SOP for mental wellness, has helped Gozoop rank consistently as one of the best places to work in the country.

Anand R Ramakrishnan

Executive Creative Director
Artiligence

INDIA

Anand, in his role as the Executive Creative Director at Artiligence, brings to the table a plethora of experiences, profound knowledge and in-depth understanding, spanning almost 2 and a half decades, of the domain.

Having been associated in the past with many a renowned advertising agency, including a successful stint outside India, Anand, with copywriting as his core competence, has been handling extensive responsibilities – right from strategy, ideation, creative direction to liaising with clients – for many prestigious brands.

Currently, having been invited as a Health Jury Member for Lisbon International Advertising Festivals 2024, Anand, in the recent past, has had the privilege of serving on the Jury Panel for The Abby One Show Awards 2024, WINA Festival 2024, Titan Health Awards 2024, Saniss Health & Wellness Awards 2024, besides being a Global Awards Jury Member in the past. A winner of numerous honours and accolades at various award fests, both international – The Rx Club, Global Awards, Lisbon Health Festival, Saniss, Health & Wellness Awards, Luum Awards, Titan Health Awards – as well as the Big Bang Awards, closer home in India, his infectious commitment and passion have often been the inspiration for many young guns throughout his career.

Stacy Andersen

Deputy Managing Director
Merkle

UAE

With nearly two decades of dedicated expertise in digital marketing, omnichannel brand strategy, and transformation, Stacy has spent much of her career navigating dynamic digital landscapes to deliver impactful solutions to clients worldwide.

Currently serving as Deputy Managing Director at Merkle MENA, Stacy previously held various leadership positions across major holding groups both in the Americas and MENA, including Head of Digital Transformation and Innovation at Publicis Groupe. She was responsible for opening Hearts & Science MENA, and worked at Merkle New York prior to dentsu’s acquisition of the company.

Her distinguished service as a judge at the Cannes Lions Festival of Creativity, Athar Awards, WARC Awards for Effectiveness, and the MENA Effie Awards reflects her commitment to excellence and industry leadership. With a multicultural background cultivated through living in nine cities across three countries, Stacy possesses a remarkable ability to connect with individuals from diverse backgrounds, approaching business challenges with agnosticism and empathy.

Manuel Frank

Global Creative Chair for Health
Edelman

USA

Manuel Frank leads Edelman’s creative business across some of the agency’s most significant healthcare and pharma clients worldwide. He works on multimarket campaigns with teams of 50+ creatives. Some of his experience includes work across Pfizer’s vaccine and rare disease portfolio for adults and children in Germany, he was the driving creative force behind the award winning ”Patient Pathways” for AstraZeneca and the renowned health campaign “Please Touch” to create awareness and empathy for psoriasis patients, as well as creating the Global Fund’s latest replenishment campaign “Fight for What Counts”, helping the organization to achieve the biggest funding in global public health to date.

AManuel believes that creatives should have FOMO (fear of missing out) if they don’t work in healthcare today, as the sector and the creative industry will see the biggest innovations to come for us all. ​​

For his work, Manuel has received many national and international awards including Cannes Lions, PR Week Global, ADC Awards, CRESTA, SABRE Awards, The Drum, PR Reports ”Campaign of the Year” and a much sought after EFFIE Award.​ ​​

Manuel is passionate about developing the next generation of creatives and worked as a lecturer for the Young Masters programme of Art Director’s Club, as well as for the renowned Copywriting school “Hamburg School of Ideas”. ​​

Johanna Andersson

Senior Creative
The Amazing Society

SWEDEN

Johanna is a Senior Creative at The Amazing Society, dedicated to crafting impactful campaigns and concepts that resonate and drive meaningful change. Her work has been awarded in Shorty Impact, Gerety, Youtube Works and latest in Luum Awards. In 2021, Johanna also won Young Lions Sweden. In addition to her work in advertising, Johanna is the co-founder and creative director of HUG Swimwear, a sustainable swimwear brand committed to inclusivity and environmental responsibility.

Katariina Harteela

Executive Creative Director
Reaktor

FINLAND

As the Executive Creative Director at the technology company Reaktor, Katariina’s role is to find ways for the company’s creative studio to merge with the IT powerhouse, bringing together ambitious and talented creative minds with cutting-edge technological expertise. For Katariina, the most exciting projects are those that become phenomena through a combination of a thrilling insight, an unexpected creative solution, and intelligent PR work. This autumn, Katariina is publishing a book about fertility issues and embryo freezing, aiming to raise awareness on the topic through her personal story.

Mai Kaneda

Creative Director
McCann Health

JAPAN

Mai has been broadening the possibility of young and female creative. She won the Japan/Korea Young Achiever of the Year 2019, had been selected as one of 19 Clio Health Innovators 2022 and was selected as one of the 10 members to attend the first See It Be It Program in Asia at SPIKES 2019.

Mai is good at creating a method-neutral solution with expertise in interactive communication and knowledge of technologies. For approx. 7 years at McCann Health Japan, she has done experience design and copywriting to change the public’s awareness of health and to support treatments that are more compassionate towards patients. In 2024, she was promoted to Creative Director. Before McCann, she worked for 6 years at Leo Burnett Tokyo as an account, a planner, and a creative, where she worked with clients such as P&G, Nikon, Japan Railways, and Philip Morris among others.

In her carrier, she won about 80 awards internationally and domestically including Clio, NYF, One Show, Epica and many.

Dara Abdul Hadi

Co-Founder & Director of Design
The Brand Company

EGYPT

Dara is a veteran of the brand world who has spent over 15 years creating, building and developing brands. Dara’s expertise stems from years of agency experience working with a diverse spectrum of brands in the region and across the globe as well as bringing many startups to life throughout her career.

After receiving her BA in Economics and Mass Communication from the American University in Cairo she explored the world of employment in the economic field briefly before discovering her branding passion. After joining Cairo’s fledgling advertising scene in the early 2000s she was selected among three Egyptian women to pursue a Management & Entrepreneurship Program at Emory University in Atlanta followed by DDB’s Seattle office. ​​

Being an entrepreneur at heart, Dara Co-founded The Lifestyle Journal, The Little Shop, and her biggest accomplishment to date, DNA, a Cairo-based design and advertising boutique in 2007, which in 2017 was expanded to create what is now The Brand Company, one of the leading brand agencies in the region. She has also recently been sharing her expertise, by participating as a Shortlisting Design Jury at the prestigious Cannes Lions Awards 2024.​ ​​

Raoni Leao

Associate Creative Director
WMcCann

BRAZIL

Over the last 21 years I have been building and rebuilding myself as a human being, as a writer, and as a leader. From traditional radio to Artificial Intelligence, I move through all these tools with the same search from the beginning: to use the resources we have to solve problems for our customers and society. During that time, I worked at the biggest agencies in Brazil, Mozambique and Portugal, such as Heads, Lew”Lara/TBWA, Isobar, WMcCann, DDB Mozambique, Lintas and TorkeCC Portugal. Serving clients such as Banco do Brasil, Standard Bank, Toyota Moçambique, Audi Portugal, CAIA Econômica Federal, Gatorade, Mozambique Fashion Week, among others.

Honey Bajaj

Head of Design & Digital Products
ACCENTURE SONG

INDIA

Honey Bajaj is a leader in innovation strategy and design. She was awarded inventor of the year 2016 in San Francisco, a decade of Honey’s work has demonstrated the leadership and technical talent to develop and deliver outstanding products. In 2019 she co-invented Embrace, a low-cost baby warmer which has saved over 200,000 babies across 22 countries. She has been the Jury for Design and Digital Craft at the Cannes Lions Festival of Creativity 2024.

She holds degrees in English Literature, Product & UX Design and Master’s Degree in Engineering and Management from Massachusetts Institute of Technology and currently a PhD Fellow in Design & Technology. Her education at MIT was funded by Mr.Ratan Tata. She has worked with organisations like Disney, BCG, Tata Group and more.

She is also an Executive Member of Women Entrepreneurship Network at Niti Aayog. She is currently the Head of Design & Experience at Accenture Song, Global Network.

Annukka Puttonen

Creative Director
VAPA MEDIA

FINLAND

Annukka Puttonen currently works as Creative Director at Helsinki based independent agency Vapa. She has almost 20 years of experience of working in strategic marketing, digital marketing and advertising agencies in Finland and abroad. Her work has been recognised and awarded in national and international competitions including Cannes Lions, where she was a part of the Film category Jury this year.

Tania Tello

Creative Director
McCann Health Sistemas Integrales

MEXICO

Peter Kazibwe

Creative Director
MAAD McCann

UGANDA

Peter Kazibwe, the creative genius steering MAADMcCANN, is not just your average artist and designer. Armed with a first-class degree in Industrial and Fine Arts from the prestigious Margaret Trowel School of Industrial & Fine Arts at Makerere University, he has honed his skills to perfection over the past 16 years in the advertising industry.

But Peter is no ordinary creative. He possesses a magical touch that sets him apart from the rest. With each project he undertakes, he approaches it with a fresh perspective, infusing it with his signature PISTIS touch. His portfolio showcases a dazzling display of versatility and adaptability, having transformed visions into stunning realities for organizations such as the GUINNESS, Tusker Lite, Tusker Malt, Coca-Cola, Bellazuri, World Writers, Rotary Club of Uganda, USAID/CHC, UNCHCR, DStv, Africell Uganda, Unilever, MTN Rwanda among others.

Bassam Doss

Associate Creative Director
Horizon FCB Dubai

UAE

Bassam is an accomplished Associate Creative Director with over 18 years of expertise in the advertising industry within the MENA region. Throughout his career, Bassam has showcased a remarkable track record of delivering outstanding results in both the private and public sectors.

Bassam’s blend of creativity, strategic thinking and effective communication has enabled him to conceptualize and execute creative campaigns that captivate audiences and drive tangible results for his clients.

His creative journey has been adorned with numerous accolades in prestigious regional and international award shows such as Cannes, D&AD, Clio, Loeries, One Show, LIA, Epica, Dubai Lynx & Andy Awards.

Bayyina Black

Executive Global Director, Sustainability & Impact, Make/Good
R/GA

USA

Juanita Barrios

General Manager
Edelman

COLOMBIA

Juanita is a marketing and communications expert with over 21 years of experience. She is passionate about supporting companies and brands in their efforts to thoughtfully engage stakeholders and audiences to drive business outcomes, positive change, and trust.

She thrives in creating a collaborative, inclusive, and high-performance environment that embraces a fail-fast mentality, with agility and humility at the core. She is adept at steering projects toward their objectives, including administrative, people, and budgetary management.

Problem-solving and creative thinking are her superpowers. With strong leadership skills, she is capable of inspiring and partnering with multidisciplinary teams across different countries.

At Edelman, Juanita has successfully merged her experience and knowledge of marketing and advertising with public relations, bringing a new strategic and creative vision to the table, which has significantly enriched earned media practices.

An Effie and Sabre Awards winner, Juanita was selected as a Woman to Watch in Colombia in 2022 and as a Latin America Delegate at the International Women’s Forum in 2023. She is an advertising professional proficient in English and Spanish, who loves cooking and traveling. She is married with two wonderful children

Mayuri Nikumbh

Head of Design
Conran Design

INDIA

With a strong belief in the power of design to convey authentic stories that help transform businesses as well as influence consumer behavior, Mayuri has led award-winning projects and contributed to the success of both startups as well as well established brands.

An alum of IIT Bombay and with a career spanning over two decades, she currently leads the creative vision for Conran Design Mumbai which she helped establish in the middle of the global pandemic. Within three years of its inception, Mayuri has helped win notable businesses and awards including Campaign Agency of the Year, Transform Asia and IDA Awards.

Mayuri has been voted as one of India’s 40 under Forty go-getters in the creative field by Impact magazine. She has also represented India at the Asia-wide collaborative project ‘Colours of Asia’- that culminated in a unique exhibition at the Hong Kong Design Institute which went on to win the Design for Asia Award.

Ana García-Hierro

Advisory Lead B2B Marketing
Accenture Song

IBERIA

Ana García-Hierro holds an MBA from Leicester Business School, UK, and a degree in Sociology and Politics from the Pontificia University of Salamanca. With over 20 years of professional experience, she has excelled in roles across the Communication and Digital domains, in both client and agency. Ana’s journey includes distinguished experience at Gyro (A Dentsu Brand), where she established and managed B2B creative agency operations for over 14 years. Currently, she has the role of Advisory Lead for the Energy and Utilities sector at Accenture Song, and has a strong focus on B2B creative communication marketing.

Throughout her international career, Ana has had the opportunity to work with prestigious clients across diverse sectors including energy, telecommunications, non-profit organizations, banking, and retail. She actively collaborates as a hands-on partner, executing strategies that yield tangible results while simultaneously driving transformation in their marketing organizations, operations, and creative approaches. Her extensive expertise shines particularly in B2B brands, where she has made significant contributions across branding, ideation, business impact, and communication strategies. She has maintained a visionary mindset, recognizing the importance of combining emotional human craftsmanship with data-driven marketing strategies. Her deep passion for using her work to contribute to a sustainable and diverse world serves as a driving force as she continues to act as a catalyst in influencing companies’ bottom lines.

Perrine Masset

Brand and Marketing Transformation Lead
DELOITTE

UK

As the Lead of the Industry awarded Brand & Marketing transformation offering at Deloitte Digital, Perrine is helping businesses unlock greater brand and marketing value for organisations, customers, and society. ​Passionate about Responsible Marketing, she believes Marketing can be a force for good and change the way organisations think, operate and grow.

Born and raised in France and having lived in multiple countries, Perrine thrives in building multi-cultural and multi-disciplinary environments. Over the last 18 years, she worked from various sides of the fence: Brand, Technology, Agency & Consultancy for clients in Retail, CPG and Life Science. She has developed a unique perspective on what makes a great, impactful creative transformation that delivers value now and in the long term. She has successfully taken iconic brands through that transformation journey by connecting the “head and heart” of marketing.

Passionate about diversity, she sponsors the Lead like a Woman Initiative that celebrates diversity in leadership, changes the narrative about female leadership and champions Inclusion as an enabler of business growth.

Regina Campanini

Chief Strategy Officer
DON

ARGENTINA

Regina Campanini holds a degree in Advertising and a postgraduate degree in Communication, Gender, and Diversity (FSOC/UBA). She began her career in 2007 and has worked for major brands, leading strategies for clients such as The Coca-Cola Company (Coca-Cola, Fanta, Sprite Zero, Cepita Del Valle), Mondelez (Beldent, Milka, Cadbury, Shot, Clight), P&G Latam and Asia (Pampers, Head & Shoulders), MTV, Catena Zapata, Brahma Paraguay, Kit Kat, Cerveza Andes, BGH, Avon Latam, and Issue.

Since 2017, she has led the branding and digital strategy department at Don Buenos Aires/CDMX.

Karolina Namyslowski

Creative Director
AMP

GERMANY

Karolina is a Creative Director at amp and leads the Creative Team.

With degrees in Musicology, Music Informatics and Philosophy and Cultural Studies from the University of Music in Karlsruhe and the renowned KIT (Karlsruhe Institute of Technology), Karolina was an integral part of the amp’s team of the first hour. Together with CEO, Michele Arnese, she significantly shaped the methodology and creative processes at amp to help the growth of the agency – from its early beginnings, to its elevated standing as a top player with major clients around the world. Her creative leadership and the creative environment that she cultivates have made amp one of the most awarded Sonic Branding agency in the world. Aside from her academic background, Karolina grew up in a musical environment and started developing her music chops (piano) at the age of 5. Blessed with a deep and near-infinite music repertoire, Karolina is also amp’s human Shazam. She conceptualises, packages and brings to life all of amp’s creative output. From the translation of a brand into musical parameters and concepts, to creative consultancy, guidance and quality assurance, there is no other creative position like hers in the industry.

Andy Payne

Group Executive, Experience & Design
Interbrand

UK

With over 25 years’ experience in building brands across many sectors, Andy’s goal is to help businesses create alignment around ambition on the inside, and then realising that ambition through creating greater desire and utility through experiences on the outside.

Clients range from: Microsoft, McDonalds, Disney, Diageo, BMW, KPMG, Siemens, Juventus, Intercontinental, Barclays, Nissan, IBM, GSK, Selfridges and more.

Andy is a frequent writer and commentator, having been featured in a wealth of publications such as The Guardian, BBC, AdAge and Adweek, Brand Channel and Computer Arts.

Dennis De Ycaza

Creative Director
Independiente Panama

PANAMA

16 years ago, Dennis began his career at Ogilvy Panama as an Art Director. After this experience, he worked in several agencies in Argentina such as Coupe Buenos Aires, Woonky, and FCB. He returned to Ogilvy Panama in 2013 as a Senior Copywriter, where he was recognized in different festivals worldwide. In Ë 2015, at the age of 27, he co-founded Independiente Panama with Jonathan Lasso, and within its first three years, they positioned it as the most creative and awarded independent agency in the country, a title it holds to this day.

Sabrina Princigalli

Founder
YourTarget

SWITZERLAND

I am an experienced entrepreneur and investment strategist with a diverse portfolio in construction, real estate, healthcare, education, technology, and energy sectors. As a founder of Nakheel Group and YourTarget, I specialize in helping high-net-worth individuals diversify their assets globally and secure their financial futures. My strategic focus is on emerging markets, particularly in the Middle East, Europe, and Southeast Asia, where I facilitate international business development, investment opportunities, and innovative partnerships. I have expertise in navigating complex markets like Turkey and the UAE, offering tailored solutions in areas like advanced technology investments.

Luis Barboza

Associate Creative Director
Don Alfaro

ECUADOR

Luis Barboza currently serves as the leader of the creative copywriting department and innovation projects at Don Alfaro, Casa de Ideas, a creative boutique in Ecuador where he has worked with brands such as Nissan, WWF, OLX Group, Rappi, BMI Insurance, Miniso, Manpower, Go Green, and built local brands through strategic thinking and disruptive creativity. He has received recognition from international festivals such as WINA and Luum Awards. Previously, he worked in Venezuela as a Literature professor at UCV, the country’s first university. At the same time, he keeps his passion for cycling, Lana del Rey, cooking and books alive.

Sebastian Sanchez

CCO
Manifiesto

SPAIN

Sebastián began his career in New York at The Vidal Partnership. In Colombia his first jobs were at DDB as a copywriter. He then joined Y&R where he managed the largest group of the agency. After 6 years at Y&R he took on a new challenge at Findasense, a Spanish company, as Regional Creative Director for The Coca-Cola Company. Six years ago he arrived in Europe as Creative Director at VMLY&R Madrid. After a pause in which he decided to venture into the world of gastronomy with his restaurant Fantastic V, he returned to the industry as Creative Director of Special Projects at Manifiesto, leading projects of innovation, social media, New Business for the offices in Madrid and Barcelona. Achieving awards in the main advertising festivals around the world and welcoming big brands such as PlayStation among others.

A year after his incorporation, he assumes the position of Chief Creative Officer of the agency.

He has worked for The Coca-Cola Company, Clorox, Unilever, SABMiller, TOYOTA, Porsche, Land Rover, Fiat, Alfa Romeo, Suzuki, Hyundai, Adidas, Energizer, Honda, Fuerzas Militares de Colombia, Goodyear, Telefónica, Movistar, Danone, Sprint, Krispy Kreme, Diageo, Texaco, Coca-Cola, Opel, Directv, Warner Media, Latam, X-Box, PlayStation, among other brands.

Martín Santiváñez

Creative Director
Sajo McCann

PUERTO RICO

Advertising professional, communications specialist and educator with over twenty years of experience in creativity and academic research in communication. Holder of a licentiate degree from Pontificia Universidad Catolica del Peru and a master’s degree from Pontificia Universidad Javeriana in Colombia. Former Regional Creative Director for consumer brands for the Andean Region, the Caribbean, and Central America.

Member of advertising and content agencies in Lima, Bogota, Caracas, Quito, San Juan, and Miami. He has also served as a judge at international advertising festivals in Peru, Colombia, and Argentina, and has been a conference speaker at universities in Colombia and Peru.

Otávio Mastrogiuseppe

Creative Director
WE

BRAZIL

For the past fifteen years, Otávio has been working as a creative copywriter in worldwide communication companies. He has been creating ideas and copy for integrated campaigns – traditional and digital advertising -, and social media, besides creative strategies for global and local brands.

The skills he crafted over the years allow him to lead a team, drive creative insights, plan a campaign, develop its strategy, and conceptualize and create ideas for all kinds of media.

Those skills also made him an awarded professional, being recognized with honors and merits from the most prestigious advertising festivals of the world, such as Cannes Lions, The One Show, Clio Awards, FIAP, El Ojo, and New York Festivals, among others.

Currently, Otávio is working as a Creative Director at We, one of the biggest independent agencies in Brazil.

Pauliina Rasi

CEO & Founder
Pauliina Rasi Communications

SWITZERLAND

Pauliina Rasi is a writer, communication strategist, and trainer. With 20 years of experience as a journalist and communications consultant, she helps businesses, projects and professionals communicate their messages with clarity and confidence.

Pauliina’s work focuses on breaking writing strategy into actionable pieces so that professionals and entrepreneurs can turn into effective content effortlessly and cut through the digital noise to share their message with people who matter.

When not typing on her laptop 75 words a minute, she can be found on the slopes of the Swiss Alps or spending time in nature with her family and friends.

Pablo Courard

Founder partner
ALTA Comunicación

CHILE

Pablo Courard, Chilean, 46 years old, by profession a journalist and over time become a marketing expert and successful entrepreneur in the Latin American creative & communications industry. Founder partner of one of the most important independent agencies in Chile, ALTA Comunicación, he has been leading the agency during 15 years for the markets of Chile, Perú and Colombia, where he has advised more than 200 brands in multiple industries. He has been a columnist for different media, a jury for Effie & Effie Latam, Eikons and Achap, in addition to teaching classes of Brand Communications, Influencer Marketing and Digital Marketing. From the entrepreneur side, he is former partner for different advertising & digital companies and also an early investor in several startups like the first latin american Social Unicorn Betterfly, among others.