Règles Élémentaires: the powerful campaign by Serviceplan France

In France, around 1.7 million women do not have the financial means to buy intimate hygiene products – or not in sufficient quantity. Consequently, it’s difficult for some of them to continue with normal day to day life with dignity when menstruating. For some of these women, the solution lies in absence preferring not to show up at their place of study or work during their period.

The unprecedented TV campaign was based on removing women weather presenters from the screens temporarily with the pretext that they were having their period, partnered with 9 TV channels, including 3 major national channels.

Watch the campaign on: https://www.youtube.com/watch?v=dTgYohPdcNM

Taken from: tomilli.com

 

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