Greenpeace “gives the planet a voice”

What would planet earth say if it could speak to us? Under this premise, Greenpeace Colombia and GREY created ‘Earth is Saying’, that was conceived as a way of turning dry and unrelatable numbers into an emotional and meaningful message. Personifying planet earth, the agency believes, is the most effective way to drive home the impacts of climate change.

This project, seeks to give a voice to planet earth. It attends and understands first-hand what the earth has to tell us. To make this a reality, climate monitors around the world that provide us with real-time information on forest fires, pollution, climate warming and CO2 levels, among other indicators, are synchronized with a platform based on Machine Learning that classifies and converts the information received into a Tweet.

Join this initiative by following the Twitter account @earthissaying or visit www.earthissaying.com