Thanks to its Argentina office, Dentsu was ranked as the third best network of the year and as the second-best agency of the year at the 2023 edition of the Luum Awards. The festival presented 101 awards to the top creative campaigns for social or environmental causes during an in-person event at the Hilton Convention Centre in Geneva, Switzerland, on November 2.
The case “Scrolling Therapy,” produced for Eurofarma, won one Grand Prix, 3 gold medals and one silver. Well-received by the judges, the case was one of the year’s top scoring pieces.
The competition this year was tough. Agencies, both independent and belonging to global networks, from all five continents, participated in the third edition of the Luum Awards. The winning agencies came from countries such as the United States, Brazil, Israel, France, Nigeria, Denmark, the United Kingdom, Chile, Japan, Peru, Indonesia, India, Spain, Bolivia, The Netherlands, Mexico, and the Dominican Republic.
It should be noted that VMLY&R won the Titanium, Network, and Agency of the Year awards, thanks to the successful participation of its offices in Spain, New York, and São Paulo, and Zubi in Miami. SFBO (French-Brazilian Society of Oncology) won Advertiser of the Year. And Nigeria’s X3M Ideas was named ‘Independent Agency of the Year.’