Dolls for Development

Dolls are more than childrens’ toys. They are small embodiments of our cultural values, fundamental tools for early childhood development, and can even champion women’s empowerment. In the small village of Andahuaylillas, located in the rural highlands of the Peruvian Andes Mountains, the Q’ewar Project is creating sustainable employment for women through the art of...

Empowering Children Diagnosed with Chronic Illnesses

Fostering Possibility Over Limitation The diagnosis of a chronic illness can be a deeply emotional and challenging time for a family, particularly when it’s a child that is diagnosed. Understandably, parents often want to protect their child from further suffering, which can lead to overly restrictive behaviors or, conversely, a relaxation of household rules. Striking the...

VIDAWASI: The Gift of Health Closer to Home

In June 2010, Jesús Dongo had plans to build a luxury hotel on 14 beautiful acres of property in Peru’s Sacred Valley, but an accident turned his plans upside down. Doctors told Dongo that only a miracle could save the life of his daughter Abigail, then five years old. That is when he promised himself...

Creativity in Action: The True Impact of Publicity

Over the past decade, we have witnessed the rise of advertising campaigns that promote the common good. Brands and advertising agencies have pivoted towards campaigns that address social and environmental issues, but this trend raises a fundamental question: To what extent is this commitment is authentic, and to what extent is it just a...

VMLY&R: Network of the Year for a Better World, Luum Awards, Switzerland 2023

The successful case “DOGS WITHOUT BORDERS,” produced for SFBO (French-Brazilian Society of Oncology), by VMLY&R offices in Spain, New York, and São Paulo, along with the case “The Undercover Names,” produced for the CLEO Institute by Zubi VMLY&R USA, helped rank VMLY&R as the top Network of the Year at the 2023 Luum Awards:...