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Causes

The Causes category highlights the best creative works intended to achieve funding or support for causes.

SUBCATEGORIES

Fundraising & Advocacy
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Partnerships to Achieve Goals
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM

CONSIDERATIONS:

  • Entries must have been published or aired between April 30, 2024 and September 25, 2025.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Designs for a better world

The Designs for a Better World category rewards ideas that, in addition to fulfilling their communicative packaging or product purposes, contribute to a sustainable world.

SUBCATEGORIES

Designs for a Better World
  • Eco-friendly and Sustainable Packaging
  • Eco-friendly and Sustainable Advertising
  • Design Solutions for a Better World: Indoor
  • Design Solutions for a Better World: Outdoor

Campaigns
  • Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between April 30, 2024 and September 25, 2025.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Essence of the Message

The Essence of the Message category recognizes works that, through their content, plant insights that inspire a better society. No matter the type of product, service or advertiser, the important thing is that the creative work transmits a message with a sense of solidarity, equity, respect for animals or one of the 11 subcategories that make up this category.

SUBCATEGORIES

Empowerment
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Equality
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Solidarity
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Diversity and Inclusion
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Environmental Respect
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Respect for Animal Rights
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Academic Values
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Sporting Values
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Family Values
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Civic Values
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Campaigns
  • Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between April 30, 2024 and September 25, 2025.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Health & Wellness

The Health & Wellness category rewards creative communications that seek to demonstrate the importance of well-being and health in the development of a society. These educational, preventive and informative messages help us to understand even more the various challenges facing humanity, on the way to a healthier life.

SUBCATEGORIES

Health & Wellness Education & Awareness
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Animal Health: Education & Awareness
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Mental Health: Education & Awareness
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Sexual and Reproductive Health: Education & Awareness
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Organ Donation: Education & Awareness
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Alcoholism: Education & Awareness
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Tobbaco Addictions: Education & Awareness
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Substance Use Disorders: Education & Awareness
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Other Addictions: Education & Awareness
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Campaigns
  • Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between April 30, 2024 and September 25, 2025.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Human Rights

The Human Rights category highlights works that ensure the dissemination, education, respect and protection of human rights.

SUBCATEGORIES

Human Rights
  • Human Rights Education and Awareness
  • Human Rights Protection
Liberty
  • Liberty
Reducing Inequalities
  • Gender Equality
  • Other Inequalities
Anti-Discrimination
  • Anti-Discrimination
Right to Life
  • Right To Life
Justice
  • Justice
Family
  • Family
Freedom of Thought, Opinion and Expression
  • Freedom of Thought, Opinion and Expression
Democracy
  • Democracy
Social Security
  • Social Security
Right to Work
  • Right to Work Education and Awareness
  • Good Working Practices
  • Forced Labour, Modern Slavery and Human Trafficking
Right to Education; Quality Education
  • Right to education; Quality Education
Civism
  • Civism
Right to Privacy
  • Right to Privacy

Campaigns
  • Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between April 30, 2024 and September 25, 2025.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Institutional Communication: NGOs; Communities and Associations; Governmental, Social and Environmental Entities

The Institutional communication NGOs category highlights the internal and external institutional communication of NGOs. Additionally, it awards messages that seek to position or recognize the important work of this type of organization for society.

SUBCATEGORIES

Corporate and Institutional Communication of Non-governmental Social and Environmental Organizations (NGOS)
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Corporate and Institutional Communication of Governmental Social and Environmental Organizations
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Corporate and Institutional Communication of Associations, Groups and Communities
  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM
Campaigns
  • Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between April 30, 2024 and September 25, 2025.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Planet

The Planet category highlights the best creative messages and actions that promote caring for the planet, from prevention to awareness.

SUBCATEGORIES

Climate Action
  • Climate Action
Protecting Life on Land
  • Protecting Life on Land
Protecting Underwater Life
  • Protecting Underwater Life
Promoting Clean Water and Sanitation
  • Promoting Clean Water and Sanitation
Promoting Affordable and Clean Energy
  • Promoting Affordable and Clean Energy
Promoting Sustainable Cities and Communities
  • Promoting Sustainable Cities and Communities
Responsible Consumption and Production
  • Responsible Consumption and Production
Campaigns
  • Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between April 30, 2024 and September 25, 2025.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com

Society

The Society category brings together all creative communications that seek to combat or prevent different societal problems, which unfortunately, are more common than we think.

SUBCATEGORIES

Childhood
  • Child Rights; Education and Awarness
  • Stop Pedofilia
  • Stop Child Abuse
  • Anti- Bullying Campaigns
Responsible Communication
  • Freedom of the Press; Protecting Journalists' Rights
  • Ethical Communication and Fake News
  • Internet and Social Media Use Prevention Campaigns
Prosperity and Infrastructure
  • Prosperity and infrastructure
Art and Culture Development
  • Art and Culture Development
Stop War
  • Stop War
Hunger
  • Hunger
Poverty
  • Poverty
Campaign Against Sexual Exploitation and Abuse
  • Campaign Against Sexual Exploitation and Abuse
Stop Violence
  • Stop Violence
Campaigns
  • Campaigns

CONSIDERATIONS:

  • Entries must have been published or aired between April 30, 2024 and September 25, 2025.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:
  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:
  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:
  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com