Categories
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The Causes category highlights the best creative works intended to achieve funding or support for causes.
SUBCATEGORIES
Fundraising & Advocacy- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
CONSIDERATIONS:
- Entries must have been published or aired between May 1, 2023 and October 1, 2024.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 3MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions Resolution:- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
The Designs for a Better World category rewards ideas that, in addition to fulfilling their communicative packaging or product purposes, contribute to a sustainable world.
SUBCATEGORIES
Designs for a Better World- Eco-friendly and Sustainable Packaging
- Eco-friendly and Sustainable Advertising
- Design Solutions for a Better World: Indoor
- Design Solutions for a Better World: Outdoor
- Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between May 1, 2023 and October 1, 2024.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 3MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
The Essence of the Message category recognizes works that, through their content, plant insights that inspire a better society. No matter the type of product, service or advertiser, the important thing is that the creative work transmits a message with a sense of solidarity, equity, respect for animals or one of the 11 subcategories that make up this category.
SUBCATEGORIES
Empowerment
Campaigns
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between May 1, 2023 and October 1, 2024.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 3MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
The Health & Wellness category rewards creative communications that seek to demonstrate the importance of well-being and health in the development of a society. These educational, preventive and informative messages help us to understand even more the various challenges facing humanity, on the way to a healthier life.
SUBCATEGORIES
Health & Wellness Education & Awareness
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between May 1, 2023 and October 1, 2024.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 3MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
The Human Rights category highlights works that ensure the dissemination, education, respect and protection of human rights.
SUBCATEGORIES
Human Rights- Human Rights Education and Awareness
- Human Rights Protection
- Liberty
- Gender Equality
- Other Inequalities
- Anti-Discrimination
- Right To Life
- Justice
- Family
- Freedom of Thought, Opinion and Expression
- Democracy
- Social Security
- Right to Work Education and Awareness
- Good Working Practices
- Forced Labour, Modern Slavery and Human Trafficking
- Right to education; Quality Education
- Civism
- Right to Privacy
- Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between May 1, 2023 and October 1, 2024.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 3MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
Institutional Communication: NGOs; Communities and Associations; Governmental, Social and Environmental Entities
The Institutional communication NGOs category highlights the internal and external institutional communication of NGOs. Additionally, it awards messages that seek to position or recognize the important work of this type of organization for society.
SUBCATEGORIES
Corporate and Institutional Communication of Non-governmental Social and Environmental Organizations (NGOS)- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
- Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between May 1, 2023 and October 1, 2024.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 3MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
The Planet category highlights the best creative messages and actions that promote caring for the planet, from prevention to awareness.
SUBCATEGORIES
Climate Action- Climate Action
- Protecting Life on Land
- Protecting Underwater Life
- Promoting Clean Water and Sanitation
- Promoting Affordable and Clean Energy
- Promoting Sustainable Cities and Communities
- Responsible Consumption and Production
- Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between May 1, 2023 and October 1, 2024.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 3MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
The Society category brings together all creative communications that seek to combat or prevent different societal problems, which unfortunately, are more common than we think.
SUBCATEGORIES
Childhood- Child Rights; Education and Awarness
- Stop Pedofilia
- Stop Child Abuse
- Anti- Bullying Campaigns
- Freedom of the Press; Protecting Journalists' Rights
- Ethical Communication and Fake News
- Internet and Social Media Use Prevention Campaigns
- Prosperity and infrastructure
- Art and Culture Development
- Stop War
- Hunger
- Poverty
- Campaign Against Sexual Exploitation and Abuse
- Stop Violence
- Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between May 1, 2023 and October 1, 2024.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 3MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform. Consider the following quality and format suggestions: Resolution:- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.