The Essence of the Message category recognizes works that, through their content, plant insights that inspire a better society. No matter the type of product, service or advertiser, the important thing is that the creative work transmits a message with a sense of solidarity, equity, respect for animals or one of the 11 subcategories that make up this category.
SUBCATEGORIES
Empowerment
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
Equality
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
Solidarity
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
Diversity and Inclusion
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
Environmental Respect
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
Respect for Animal Rights
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
Academic Values
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
Sporting Values
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
Family Values
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
Civic Values
- Design
- Film
- Outdoor
- Radio
- Effectiveness
- Internet/Social Media
- PR/CRM
Campaigns
- Campaigns
CONSIDERATIONS:
- Entries must have been published or aired between 6 May 2022 and 1 September 2023.
- Audio or narration must be in English or have English subtitles (legible subtitles).
- It is mandatory that the Case Studies use Royalty-Free music.
- The signature or watermark of the agency that made the piece cannot be maintained.
- All notifications or updates will be made using the email registered by the participating agency.
- If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.
TECHNICAL SPECIFICATIONS
Keep in mind:
- If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
- If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
- For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.
JPG / JPEG
Resolution:
- 3400 x 2000 pixels
- 300 dpi
- Color Mode: RGB
- File size: 3MB maximum
VIDEO: MOV / MP4
The video should be uploaded to YouTube and then you must submit the URL on our registration platform.
Consider the following quality and format suggestions:
Resolution:
- Standard Definition Source Material minimum: 720 x 480
- High Definition Source Material: 1920 x 1080
- Codec: H264 or Mpeg4, Best Quality
- Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
- Must not exceed 3 minutes.
If you need a support, write us at: aw@luumawards.com
