Essence of the Message

The Essence of the Message category recognizes works that, through their content, plant insights that inspire a better society. No matter the type of product, service or advertiser, the important thing is that the creative work transmits a message with a sense of solidarity, equity, respect for animals or one of the 11 subcategories that make up this category.

SUBCATEGORIES

Empowerment

  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM

 

Equality

  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM

 

Solidarity

  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM

 

Diversity and Inclusion

  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM

 

Environmental Respect

  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM

 

Respect for Animal Rights

  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM

 

Academic Values

  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM

 

Sporting Values

  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM

 

Family Values

  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM

 

Civic Values

  • Print
  • Design
  • Film
  • Outdoor
  • Radio
  • Effectiveness
  • Internet/Social Media
  • PR/CRM

 

Campaigns

  • Campaigns

 

CONSIDERATIONS:

  • Entries must have been published or aired between May 1, 2023 and October 1, 2024.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

TECHNICAL SPECIFICATIONS

Keep in mind:

  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

JPG / JPEG

Resolution:

  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 3MB maximum

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform.

Consider the following quality and format suggestions:

Resolution:

  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.

If you need a support, write us at: aw@luumawards.com