Mindshare Spain managed to rank as the top media agency of the year at the Luum Awards this year. Additionally, Mindshare managed to position itself as the seventh best ranking network at the 2023 edition, in what proved to be a competitive field. Luum awarded 101 trophies to the best creative campaigns for social or environmental causes from across the five continents.
The case “Everything Counts,” produced for Endesa, won one Gold and 2 Silvers, with solid scores, and was recognized at the Luum Talks academic winners ceremony, held on November 2 at the Hilton Convention Centre in Geneva, Switzerland.
The Titanium, Network of the Year, and Agency of the Year awards went to VMLY&R, thanks to the successful participation of its offices in Spain, New York, São Paulo, and Zubi in Miami. McCann came in second place in the Network of the Year category, thanks to the successful participation by its offices in Paris, Israel, Brazil, Poland, Japan, Spain and Panama. Dentsu came in third-place in the Network category, and SFBO (French-Brazilian Society of Oncology) was named Advertisers of the Year. X3M Ideas from Nigeria provided the surprise of the festival, winning in the Independent Agency of the Year category.
Network and independent agencies from across the five continents were part of this successful third edition, which featured agencies from the United States, Brazil, Israel, France, Nigeria, Denmark, the United Kingdom, Chile, Japan, Peru, Indonesia, India, Spain, Bolivia, the Netherlands, Mexico and the Dominican Republic, among others.
