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Causes

The Causes category highlights the best creative works intended to achieve funding or support for causes.

SUBCATEGORIES

Fundraising & Advocacy

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Partnerships to Achieve Goals

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

 

TECHNICAL SPECIFICATIONS

Keep in mind:

  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

 

JPG / JPEG

Resolution:

  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 6MB maximum

 

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform.

Consider the following quality and format suggestions:

 

Resolution:

  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.

 

If you need a support, write us at: aw@luumawards.com

Designs for a better world

The Designs for a Better World category rewards ideas that, in addition to fulfilling their communicative packaging or product purposes, contribute to a sustainable world.

SUBCATEGORIES

Designs for a Better World

Eco-friendly and Sustainable Packaging

Eco-friendly and Sustainable Advertising

Design Solutions for a Better World: Indoor

Design Solutions for a Better World: Outdoor

 

Campaigns

Campaigns

 

 

 

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

 

TECHNICAL SPECIFICATIONS

Keep in mind:

  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

 

JPG / JPEG

Resolution:

  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 6MB maximum

 

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform.

Consider the following quality and format suggestions:

 

Resolution:

  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.

 

If you need a support, write us at: aw@luumawards.com

Essence of the Message

The Essence of the Message category recognizes works that, through their content, plant insights that inspire a better society. No matter the type of product, service or advertiser, the important thing is that the creative work transmits a message with a sense of solidarity, equity, respect for animals or one of the 11 subcategories that make up this category.

 

SUBCATEGORIES

Empowerment

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Equality

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Solidarity

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Diversity and Inclusion

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Environmental Respect

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Respect for Animal Rights

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Academic Values

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Sporting Values

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Family Values

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Civic Values

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Campaigns

Campaigns

 

 

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

 

TECHNICAL SPECIFICATIONS

Keep in mind:

  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

 

JPG / JPEG

Resolution:

  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 6MB maximum

 

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform.

Consider the following quality and format suggestions:

 

Resolution:

  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.

 

If you need a support, write us at: aw@luumawards.com

Health & Wellness

The Health & Wellness category rewards creative communications that seek to demonstrate the importance of well-being and health in the development of a society. These educational, preventive and informative messages help us to understand even more the various challenges facing humanity, on the way to a healthier life.

SUBCATEGORIES

Health & Wellness Education & Awareness

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Animal Health: Education & Awareness

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Mental Health: Education & Awareness

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Sexual and Reproductive Health: Education & Awareness

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Organ Donation: Education & Awareness

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Alcoholism: Education & Awareness

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Tobbaco Addictions: Education & Awareness

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Substance Use Disorders: Education & Awareness

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Other Addictions: Education & Awareness

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Covid: Responsibility and Prevention

Covid: Responsibility and Prevention

 

Solutions for Citizens, Consumers and Users in Times of Covid

Solutions for citizens, consumers and users in times of covid

 

Covid: Awareness and adaptation to a New Reality

Covid: Awareness and adaptation to a New Reality

 

Campaigns

Campaigns

 

 

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

 

TECHNICAL SPECIFICATIONS

Keep in mind:

  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

 

JPG / JPEG

Resolution:

  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 6MB maximum

 

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform.

Consider the following quality and format suggestions:

 

Resolution:

  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.

 

If you need a support, write us at: aw@luumawards.com

Human Rights

The Human Rights category highlights works that ensure the dissemination, education, respect and protection of human rights.

SUBCATEGORIES

Human Rights

Human Rights Education and Awareness

Human Rights Protection

 

Liberty

Liberty

 

Reducing Inequalities

Gender Equality

Other Inequalities

 

Anti-Discrimination

Anti-Discrimination

 

Right to Life

Right To Life

 

Justice

Justice

 

Family

Family

 

Freedom of Thought, Opinion and Expression

Freedom of Thought, Opinion and Expression

 

Democracy

Democracy

 

Social Security

Social Security

 

Right to Work

Right to Work Education and Awareness

Good Working Practices

Forced Labour, Modern Slavery and Human Trafficking

 

Right to Education; Quality Education

Right to education; Quality Education

 

Civism

Civism

 

Right to Privacy

Right to Privacy

Campaigns

Campaigns

 

 

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

 

TECHNICAL SPECIFICATIONS

Keep in mind:

  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

 

JPG / JPEG

Resolution:

  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 6MB maximum

 

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform.

Consider the following quality and format suggestions:

 

Resolution:

  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.

 

If you need a support, write us at: aw@luumawards.com

Institutional Communication: NGOs; Communities and Associations; Governmental, Social and Environmental Entities

The Institutional communication NGOs category highlights the internal and external institutional communication of NGOs. Additionally, it awards messages that seek to position or recognize the important work of this type of organization for society.

SUBCATEGORIES

Corporate and Institutional Communication of Non-governmental Social and Environmental Organizations (NGOS)

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Corporate and Institutional Communication of Governmental Social and Environmental Organizations

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Corporate and Institutional Communication of Associations, Groups and Communities

Print

Design

Film

Outdoor

Radio

Effectiveness

Internet/Social Media

PR/CRM

 

Campaigns

Campaigns

 

 

 

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

 

TECHNICAL SPECIFICATIONS

Keep in mind:

  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

 

JPG / JPEG

Resolution:

  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 6MB maximum

 

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform.

Consider the following quality and format suggestions:

 

Resolution:

  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.

 

If you need a support, write us at: aw@luumawards.com

Planet

The Planet category highlights the best creative messages and actions that promote caring for the planet, from prevention to awareness.

SUBCATEGORIES

Climate Action

Climate Action

 

Protecting Life on Land

Protecting Life on Land

 

Protecting Underwater Life

Protecting Underwater Life

 

Promoting Clean Water and Sanitation

Promoting Clean Water and Sanitation

 

Promoting Affordable and Clean Energy

Promoting Affordable and Clean Energy

 

Promoting Sustainable Cities and Communities

Promoting Sustainable Cities and Communities

 

Responsible Consumption and Production

Responsible Consumption and Production

 

Campaigns

Campaigns

 

 

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

 

TECHNICAL SPECIFICATIONS

Keep in mind:

  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

 

JPG / JPEG

Resolution:

  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 6MB maximum

 

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform.

Consider the following quality and format suggestions:

 

Resolution:

  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.

 

If you need a support, write us at: aw@luumawards.com

Society

The Society category brings together all creative communications that seek to combat or prevent different societal problems, which unfortunately, are more common than we think.

SUBCATEGORIES

Childhood

Child Rights; Education and Awarness

Stop Pedofilia

Stop Child Abuse

Anti- Bullying Campaigns

 

Responsible Communication

Freedom of the Press; Protecting Journalists' Rights

Ethical Communication and Fake News

Internet and Social Media Use Prevention Campaigns

 

Prosperity and Infrastructure

Prosperity and infrastructure

 

Art and Culture Development

Art and Culture Development

 

Stop War

Stop War

 

Hunger

Hunger

 

Poverty

Poverty

 

Campaign Against Sexual Exploitation and Abuse

Campaign Against Sexual Exploitation and Abuse

 

Stop Violence

Stop Violence

 

Campaigns

Campaigns

 

 

 

CONSIDERATIONS:

  • Entries must have been published or aired between 6 May 2022 and 1 September 2023.
  • Audio or narration must be in English or have English subtitles (legible subtitles).
  • It is mandatory that the Case Studies use Royalty-Free music.
  • The signature or watermark of the agency that made the piece cannot be maintained.
  • All notifications or updates will be made using the email registered by the participating agency.
  • If you are contacted as a winner, it is because your agency obtained, as a minimum, a Gold. Luum Awards does not award silver or bronze, only gold.

 

TECHNICAL SPECIFICATIONS

Keep in mind:

  • If you are going to enter a “Print” submission, you will only be able to upload a JPG or JPEG. You cannot upload videos as a support.
  • If you are going to enter a “Film” or “Radio” submission, you will only be able to upload a YouTube link. You cannot upload images as support.
  • For other sub-categories, you can submit a case study via YouTube link, an image or in both formats.

 

JPG / JPEG

Resolution:

  • 3400 x 2000 pixels
  • 300 dpi
  • Color Mode: RGB
  • File size: 6MB maximum

 

VIDEO: MOV / MP4

The video should be uploaded to YouTube and then you must submit the URL on our registration platform.

Consider the following quality and format suggestions:

 

Resolution:

  • Standard Definition Source Material minimum: 720 x 480
  • High Definition Source Material: 1920 x 1080
  • Codec: H264 or Mpeg4, Best Quality
  • Data Rate: Minimum 5,000kbps / Maximum 10,000kbps
  • Must not exceed 3 minutes.

 

If you need a support, write us at: aw@luumawards.com

Agency Registration and Open Entries: From May 18
Final entry deadline: October 3
LuumTalks: November 2

Agency Registration